Tuesday 31 December 2019
Saturday 28 December 2019
Friday 27 December 2019
Wednesday 25 December 2019
Tuesday 24 December 2019
Monday 23 December 2019
Saturday 21 December 2019
Friday 20 December 2019
Thursday 19 December 2019
Wednesday 18 December 2019
Tuesday 17 December 2019
Monday 16 December 2019
Saturday 14 December 2019
Friday 13 December 2019
Thursday 12 December 2019
Wednesday 11 December 2019
Tuesday 10 December 2019
Monday 9 December 2019
Saturday 7 December 2019
Friday 6 December 2019
Developing New Leads and Prospects With Twitter Ads
Twitter rolled out a lead-generation advertising service in 2013. When they did, Internet marketers and brick-and-mortar businesses with a social media presence were ecstatic. They finally had a vehicle on the second-largest social network that gave them a wealth of information about Twitter users who responded to these lead-gen ads.https://ezinearticles.com/?Developing-New-Leads-and-Prospects-With-Twitter-Ads&id=9811623
Then, in December of 2016, Twitter began phasing out the lead-generation ad format. The previous system allowed you to request people's names, email addresses and Twitter handles if your advertisement showed up in their news feeds. Twitter launched this type of transparent demographic advertising system as a way to compete with Facebook ads.
However, due to pressure from users about privacy concerns, Twitter did the right thing. They gave their constituents what they wanted, less access to sensitive information such as ZIP codes, country of residence, job title and phone numbers. Does this mean that using the current Twitter ad platform to generate leads is now a waste of time? Nothing could be further from the truth.
How to Use the New Twitter Ads to Generate Leads
With the new ad platform, you have 3 different types of ads you can use in one way or another to find new prospects.
- Promoted tweets - You pay for your tweets to be displayed to people that are not already following you.
- Promoted accounts - Your account is promoted to targeted Twitter users.
- Promoted trends - You pay to promote a hashtag.
You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types. The different types of campaigns are as follows.
- Tweet engagements - your campaign focuses on building conversations and engagement about your business.
- Followers - If you want to build your list of followers, this is the campaign to use.
- Awareness - You pay for impressions here, rather than actions.
- Video views - This campaign is pretty self-explanatory. It works to improve the number of views your videos get.
- Website clicks or conversions - If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter.
- App installs or re-engagements - This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven't used it in a while.
As you can see, the many aspects of the new Twitter ad system can be used a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.
If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user. Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.
Thursday 5 December 2019
Video Marketing For Targeted Traffic
Video marketing is one of the most effective ways to generate targeted traffic. Once you create the right video you can submit to YouTube, Vimeo, Dailymotion, Viddler and other places that allow video submissions. By listing your website information in the description section, most people tend to follow-up with the video presentation if it is compelling enough. Remember that people preferred videos over reading and you should take advantage of this.https://ezinearticles.com/?Video-Marketing-For-Targeted-Traffic&id=9855967
This is because it is much easier to watch videos and it is simpler to convey your points when you do so using images and someone speaking directly to them. In fact, in a recent survey from Vimeo, respondents explained that they were three times more likely to want to watch a video instead of reading a blog post.
One of the recent trends in video marketing for targeted traffic is a video called a Vine. These short videos that are around five or 6 seconds and tap into the emotion, understanding of trends and focus into a single expression that can captivate thousands even millions of viewers. This new style of video marketing has also been linked to products and services that can be promoted quickly and in an entertaining and interesting fashion that deals with the short attention span that most potential customers and clients have.
Another powerful form of video marketing is when you take the time to teach and/or instruct people in a hot topic and then follow-up with them by demonstrating that you can provide additional information that they need to be successful.
For example, there are many videos online teaching about the basics of internet marketing; but in order to get the full story you will need to subscribe to the marketers e-mail list and then follow-up for additional lessons, usually at a service fee or membership fee rate. These how-to videos generate huge amounts of targeted traffic and almost anybody can create them. Remember to focus on solving problems and you will have plenty of traffic from these videos.
Another great way to generate traffic using videos is to focus on high targeted videos that are receiving millions of views and then approaching the owner and asking them if you can pay them some money for them to post your URL in their description section. Since most people are not marketers and see this as an opportunity to make a few dollars each month, a majority of people will be happy to do this and you will also receive lots of targeted traffic when you do this.Discover an endless supply of targeted website traffic that you can get for little or no money involved.
Wednesday 4 December 2019
How to Get Media Exposure For Your Website Or Blog
here are several proven ways to get media exposure for your Website or Blog. From Social Networking to YouTube Videos and it does not have to cost you anything. Except you internet connection that is. Turning a Blog post into a video is among many exposure tactics used by Super Successful Marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.https://ezinearticles.com/?How-to-Get-Media-Exposure-For-Your-Website-Or-Blog&id=9943099
To turn a blog post into a video use a Free Tool called "Lumen 5". You can easily search your browser and access this valuable tool. Please take your time and learn your way around Lumen 5, it's a great way to get media exposure.
With video ranking, the SEO is pretty much the same as with a website or blog. To get media exposure for your website or blog you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always place your Target Keyword as the first word in your video title. In fact, try having around 3 target keywords in the video title. But be sure the keywords are used within context of the title.
Now the same target keywords must be present within the first sentence of the video description. But they must also populate the content of the description, and again. Always within context. Just cramming a bunch of keywords together that makes no sense will get your video nowhere.
The video description is your opportunity to convince the viewer that this is what they have been looking for.
Next we will look at another way to get media exposure for your website or blog. And it is something you most probably use every day. You guessed it... Facebook!
Create a Facebook Page related to your website or blog niche. Then you install a plugin called "Hello Bar" and follow the simple guidance to link your blog to that Facebook page. The Hello Bar displays as "Like Us On Facebook". But we're not done with the Plugins yet.
Another plugin I personally use is called "Tweedis" which is equally simple to understand. This allows you to use Highlight Text that is shared by your blog readers. Place one share option in the beginning of your Blog Post. And also one in the centre and at the end of the post.
In conclusion to plugins you want to use a plugin called "Digg Digg". That's the floating share button you see on so many professional websites and blogs.
These are all great tools and have proven themselves successful many times over. But without Unique and Compelling content any exposure tool may end up appearing pretty useless. Time is the most important ingredient to your online success. And to get media exposure to your website or blog will take time. Because you must build reputation and inspire your audience with content.
Remember, you're building an Empire and not a Shelter. Building an Empire takes time, and if it was easy then everyone would've been DotCom Millionaires by now. Just a thought.
Tuesday 3 December 2019
Blogging Tips for Beginner Bloggers
You're probably here because someone told you, "You ought to start a blog!" so you did... And now you don't know what to do next. https://ezinearticles.com/?Blogging-Tips-for-Beginner-Bloggers&id=9945709
Here's a long list of blogging tips that every blogger should have in their lists of ideas and things to do.
- Start by writing something EVERY single day. Don't worry so much about what, just write. The more you write, the better you'll be. The better you get, the more interesting your content will become.
- Write about what you already know. Don't try to reinvent yourself on your blog. Write what you know, what you already have an interest in, and to those people who are already your friends.
- Don't try to impress anyone with your first blog post. Just write it. Get started. If you don't ever start, you'll never get anywhere, so start. Write the first post.
- Share it. I know it probably isn't the most impressive thing on the internet, nobody cares. Share it. Tell your friends. Tell your family, and convince them to at least go read it. Leave a message, and the comment on their message.
- If someone asked you a question in the responses, WRITE another blog post to answer their question. Expand on the answer a little bit, and link to another website, so they can find more information by clicking the link.
- Always invite people to comment on what you write on your blog. You want comments. You need interaction. Ask for it.
- Visit other people's blogs similar to yours, and invite them to visit you. Don't place links in the comment, put the link in the space provided. Be sure your link is correct (copy and paste it if you have to).
- Don't accept ALL comments on your blog. If they don't pertain to what you wrote, or they're selling something you don't support, delete them.
- As you add more blog posts, concentrate on finding the common topic of your blog. What is it you write about most. That's your passion. Keep writing.
- Any blog posts you started but don't finish... Either finish them, or delete them once a month. Otherwise, they're just taking up space in the background.
- Keep visiting other people's blogs and sending them back to your blog.
- Keep sharing your blog with others on social media, with friends. Share it everywhere.
- Promote other blogs you find interesting. Invite other bloggers to share your content on their blog. Guest posting and interactive sharing brings more readers.
- Find products and books you can review that are relevant to your topic. Write about them, review them, and link to them.
- Remind your readers, "Visit my links and read my blog posts." Whenever you're writing on forums, or other spaces.
Monday 2 December 2019
Blogging, a Completely Free Internet Marketing Technique
An addicting trend.
It's been years since running a blog has been used. Yet it's just lately that it has been regarded as 1 of the addicting fads. Various teens have resorted to blogging as an outlet for their feelings, a small online nook exactly where they can blurt out anything simply bugs them or what ever causes them feel excited. Experienced marketers have found out that blogging is one of the greatest Online marketing strategies that will not cost you a cent. https://ezinearticles.com/?Blogging,-a-Completely-Free-Internet-Marketing-Technique&id=9896398
What precisely is blogging?
Blog is the broadly used term that relates to web log. Essentially, a blog is an on-line diary. A blog could be build to no cost at all, and can certainly be used for simply for the fun of it or for business factors.
Methods to increase your world-wide-web advertising with all the help of a blog.
Blogging for your Online business is one guaranteed method to raise the presence of your products and services. Here are an a few methods to enhance your advertising on the internet with the help of a blog:
1. Make your customers abreast on your web site's modifications. Your fresh products and affiliate websites may also be released throughout your blog.
2. Maintain track of your business goals and programs with the aid of open writing. Your blog content can easily be quickly kept throughout archives. What precisely could be greater than searchable info that can be very easily utilized by any person looking the internet, right?
3. Air your views, guidance or reviews on particular services or products that are associated with your business. Publishing is a quite simple procedure with blogging.
4. Incorporate web links that will bring back links and consequently strengthen your rating on search engines. This could be considerably better carried out throughout placing nicely written articles in your site. Affiliate links may possibly also be built-in your blog to generate even more extra cash flow.
5. Secure response by using the capability of blogs to retrieve feedback from your blog visitors. You can boost your products and services throughout with the opinions from your readers.
6. Hook up conveniently with additional bloggers. Once other bloggers see that you have some thing great in your blog, they will likely place you in their favorite lists that will instantly link you to their blogs.
How do you set up a blog?
Right here are a few of the choices you can utilize to make use of this great way to advertise your Online business. Possibly you load a blogging software program or let a blogging hosting service do it for you. Host services including LiveJournal, Blogger.com and WordPress.com are well-known in this discipline. Those hosts will offer you with convenient guidelines on how you can put up your blog.
Saturday 30 November 2019
How Can I Generate Leads For My Business?
A lead is somebody who has, by some means, expressed interest in something you have to offer for sale. You're going to have many more leads than prospects, and many more prospects than customers. You need to be constantly generating more business leads in the hopes of turning those leads into customers.https://ezinearticles.com/?How-Can-I-Generate-Leads-For-My-Business?&id=9751491
Here are 5 proven ways to generate more leads fro your business.
1. Regularly Publish Content On Your Website
Putting information to your blog or website frequently, and on a regular schedule, boosts your chances of your website being ranked by the search engines and connecting with your audience. Remember that every bit of content for your leads needs to be checked for grammar, clarity, and format. You want the information you provide to represent the type of products and services you offer. If you make silly mistakes, it will reflect back onto your business.
2. Host A Webinar
Hosting a webinar is a great way for generating more business leads. A webinar is a live web-based video or audio conference that connects the host of the webinar to an audience. It's an easy way to introduce yourself your business, and your unique personality to your prospects. And it doesn't have to cost any money. YouTube Live, Google Hangouts and other websites and software suites offer free webinar services.
3. Record Helpful Videos
Video "connects" with your target market much better than text-based content. Videos are quick and easy to create and you don't even need to appear on camera if you don't want to. There are many video sharing sites that draw in millions of frequent users. YouTube and Vimeo are just two of the many places where you can host videos where you solve real problems in the lives of your prospects.
4. Answer Questions on Q & A Sites
People online go to websites like Quora, Yahoo Answers and WikiAnswers to ask questions about almost every topic. This is a way to prove yourself as an informed leader in your field. The search engines on these websites let you to focus on a specific question or topic, and when people see your answers, you can guide them back to your website.
5. Write An eBook
It's not difficult to write an eBook and you can offer it for free in return for a prospect's email address. Deciding upon an eBook topic is important. If you have existing clients, what questions do they keep asking? Check out the questions on industry related forums and Facebook groups. What are people asking for help with? If you provide the answer in your eBook, your prospects will want it.
Friday 29 November 2019
How Can I Build My Email List With Genuine Prospects?
The one essential element to the success and growth of your online business is an email list. This list is a collection of people who have indicated an interest in your business and have given you their agreement to email them more information.https://ezinearticles.com/?How-Can-I-Build-My-Email-List-With-Genuine-Prospects?&id=9770790
Email marketing is still one of the most effective forms of marketing. However, if you're sending generic information out to random subscribers you'll see little benefit. Today, smart marketers build targeted lists, full of genuine prospects who want to receive a specific message.
So how can you build your email list with more genuine prospects?
Plan In Advance
Effective email list building starts with attracting the right people to the right list. Identity your target audience and create customer profiles so that can help you build a list full of subscribers who want to hear from you. Then be clear on how you can provide them with value.
Offer Something Valuable And Specific For Free
To encourage your target audience to provide you with their email address, provide them with something of value for free. When creating your freebie, focus on a precise target audience. You want to give them something that genuinely adds value to their lives and even fixes one of their main problems. Make the offer so specific that only people who are supposed to be on your list will want to sign up for it.
Send Your Freebie Straight Away
Don't make a new subscriber wait for information you promised. Ensure that your email autoresponder software is set up to deliver your freebie as soon as somebody signs up.
Make It Simple To Sign Up
Steer clear of asking for too much information in advance. At most, request a name and email address. You can make it even easier by only obtaining an email address. You can always get more information from a subscriber when they've signed up to your list.
Secure Their Privacy
Make sure your subscribers know that you will not give or sell their information to any other companies. You can put a privacy notice on your sign up form by adding a hyperlink to it.
Don't Forget Your Other Channels
Let your subscribers know the other places that they can find you on the internet. This will increase trust as they get to know you and your brand outside of the email inbox. Make it easy for them to connect with your social media channels, blog, YouTube channels, etc
Thursday 28 November 2019
ClickFunnels Vs Leadpages - A Biased Review
ClickFunnels vs. Leadpages: Why Clickfunnels is the Better Choice
Clickfunnels
If you are a business owner who runs your business completely online, you know the struggles of engaging and retaining your customers. https://ezinearticles.com/?ClickFunnels-Vs-Leadpages---A-Biased-Review&id=9806271
For eCommerce or Direct Sales businesses, it can be even more complex to maintain a website that has all the bells and whistles you want without the technical training of a programmer.
It does not matter if you are a blogger, consultant or service-based business. If you have a problem with engagement and getting your prospects and customers to keep coming back to your site, I think it is time for you to rethink the way you build your website.
I may have the answer to your problem. You, my friend, need to begin using a landing page platform. But, it can't just be any old landing page platform. It needs to do more without asking you to do more, you know?
They need to be able to create capture pages that will help you engage more with your customers. On top of that, these pages need to be sale-oriented and have a ton of different sales "funnels" that will direct customers where you need them to be. With these platforms, you can do the following but are not limited to:
Create mobile responsive landing pages
Have options for subscribers to submit for immediate email opt-ins
Choose from various templates and themes to individualize your site
eCommerce options that are compatible with major retail services
Ability to host webinars
Integration of social media channels
Create mobile responsive landing pages
Have options for subscribers to submit for immediate email opt-ins
Choose from various templates and themes to individualize your site
eCommerce options that are compatible with major retail services
Ability to host webinars
Integration of social media channels
No matter the type of business you have, there is definitely a landing page platform out there for you. The leading platforms out there are Leadpages and ClickFunnel. Between the two, I would highly recommend ClickFunnel because, hey I said so. Actually, it really is the better of the two and let me tell you why.
ClickFunnels is for Newbies
Here is the 411 on this. We have all been there where we've almost picked up our computers and threw them out the window because they are so frustrating to deal with sometimes, right? Technology is not always my friend, to say the least. ClickFunnels was developed with the newbie in mind.
Us entrepreneurs may not have the "proper" training to code, program or other fancy techy words so we rely on engineers to do all this stuff for us. But, if you are a growing small business, you aren't necessarily going to run a hiring campaign for the top programmer out there.
ClickFunnels allows users to build landing pages with ease.
Leadpages can be a little cumbersome for an amateur who is trying to learn the ropes of the course. The complexity is more suitable for programmers and let's be honest, not every small business has the means to pay for one. Another thing I should mention is that ClickFunnels has a lot more features than Leadpages, but it is still easier to use.
For a blogger who specializes in developing recipes, I doubt she has the time to learn about coding. Let the woman cook and ClickFunnels will take care of the rest!
All-in-One
We like to do many things as combinations. We bundle our internet and cable packages. We combine our car and home insurance. We possess smartphones. All these things are a result of combined resources that we would rather access from one central area.
With ClickFunnels, you get all the different funnels in one place: order forms, website hosting, membership sites and shopping carts.
One specific feature that ClickFunnels has that Leadpages lacks is that of the automatic email responder. When a customer opts to receive emails from your site, they will immediately get a "Thank You" pop-up as well as a confirmation email in his/her inbox.
What else is amazing about this all-in-one concept is it takes away the guessing game of how to integrate all of these functions on a website. So, not only are the features simplified, but they are all connected without requiring you to learn how to do it. All of it is automatic and included.
Say goodbye to pulling your hair out and hello to efficiency!
The name itself should give you a clear sense of what it does. A funnel is meant to bring all components of a liquid and combine it in one container, right? This is exactly what it can do for your website, easier and better. Plus, I may like it more just because it has the word funnel in it and who doesn't love a good funnel cake?
What Are You Waiting For?
Have I convinced you yet? Well, here is some more pertinent information:
ClickFunnels has taken the online marketplace by storm. As other website hosting and landing page platforms have made great incremental improvements, ClickFunnels has taken all of those improvements and surpassed its competitors.
It has made great strides towards making the landing page experience efficient and innovative for any online business.
The bottom line is that to be a successful online business, you cannot sell from a flat website.
Leadpages still does its job of being a landing page platform but ClickFunnels does the same thing better. It creates sales funnels and offers ways for you to personalize your pages versus using universal templates from Leadpages.
You need ClickFunnels to simplify the process and this saves you time and money. Score!
Unlike its counterpart, ClickFunnels is the only tool that provides you with all the resources to market, sell and deliver your products online. You don't have to have a degree in IT or be this amazing website designer. All you need is a vision and this amazing tool.
Plus, it all happens in one place. There is no need to add one thing here to make another thing work there and so on. You are now able to cut down your time of stress and anxiety from trying to figure out all the technicalities behind building a landing page.
Wednesday 27 November 2019
The Key to A Successful Online Business Is in the List
The importance of List Building for online businesses can never be overemphasized!
List building defined:
List building is a marketing process that involves strategic gathering of limitless volume of followers for the sole reason to deliver vital news, messages, products info or events, etc. This ever-growing mailing list is created and developed by end-users who freely opt-in via subscription into an online business marketer's autoresponder facility. Whatever business you do online, you can compel your audience, prospects and clients to be part of your list for several reasons, such as: receiving newsletters, updates, discounts, etc. When you consider list building for your online business, it can be very lucrative and highly effective.https://ezinearticles.com/?The-Key-to-A-Successful-Online-Business-Is-in-the-List&id=9862510
Below are some benefits of building and using a mailing list to help promote your online business:
For Pitching New Products/Services
When you choose to build a list for your business, it is actually people who trust in your products or services that will opt-in. A mailing list offers you the opportunity to market new products or services to potential customers. Whatever it is that you sell online, whether it is new software or some popular electronics, sales are almost guaranteed with your subscribers since they actually willingly opted into your mailing list. Once you are able to deliver effective sales pitch to your subscribers, making good profit becomes forthcoming and certain.
For Offering Exclusive Deals/Offers
When you are in the process of launching special offers, your mailing list will be most convenient to reach out to prospects that will quickly engage with the business. For example, if you sell a service or product at a list-price of $200 on your website you can sell the same service/product at $100 (providing special discount deal purchase link) to people who are subscribed to your mailing list. This can help you make loads of profit - especially if you have a large mailing list of subscribers.
For General Business Updates
When you need to inform your customers of very important product/service update your list will come in handy. Let's assume that your business social networking channel experiences a sudden technical disruption. You can quickly forward an email to your list informing them about the problem at hand.
Also, if you plan on having a live webinar or any event, subscribers on your mailing list would usually be among the first people to find out. With your list, you will be able to send emails at intervals inviting people to attend your live webinar or event.
With so many advantages of building a mailing list for your online business as mentioned above, it is clear that the Key to a successful online business is in the list. Start building your list today!
Tuesday 26 November 2019
What Is A Niche In Blogging?
Have you ever heard someone say, "She's really found her niche in life?" This refers to someone discovering a career, job or pastime that perfectly suits that person's values, goals and abilities.https://ezinearticles.com/?What-Is-A-Niche-In-Blogging?&id=10209406
The same is true for a niche in blogging. A blogging niche is nothing more than a very focused interest or market.
Niche Blogging
A niche blog may be relevant to a specific industry or age group. It could focus on the needs of a particular ethnic group, geographic area or future goals. If you are someone who relates to hard definitions, and you want to develop a blog that makes a difference and is truly helpful, here's what you need to remember:
"A niche market is a subset of a larger market on which a specific product or service is focused."
So a blogging niche might be scrapbooking for beginners with a passion for scuba diving. Scrapbooking is the large market. Scrapbooking for beginners narrows the focus, and by further narrowing your marketplace to scuba diving enthusiasts who want to take up scrapbooking for the first time, you have an excellent niche marketing opportunity for an authoritative blog.
Create An authoritative Web Presence
Niche marketing is far from a 21st century concept, it has been around forever. Blogs are certainly not new, though they are relevantly new in comparison to niche marketing. When you put the two together, you can create an authoritative web presence which can help people answer big problems in their lives.
Authoritative niche blogging is different from running a website where your goal is to simply get people to click on ads that earn you money. Yes, you may have some type of monetization on your niche blog, but that is not the main intent. Successful niche blogs inform, answer questions, provide solutions and work to develop relationships with their readers and followers.
Choosing A Niche
When choosing which niche you want to blog about, think about a specific problem in a tight marketplace. Don't try to be everything to everyone. When you have a laser targeted approach, you can quickly become an authority figure in your niche.
So think of a marketplace where you want to really make a difference. Then niche down until you have identified a very specific area of focus. Inform, answer questions, help and care about your audience, and your niche blog will never be confused with a spam blog (splog) or autoblog intended solely for revenue generation.
Monday 25 November 2019
4 Ways Write Your Online Content Faster
Content is the currency of any online business. Content attracts new clients, helps get you noticed on search engine results pages, and helps build a loyal following. https://ezinearticles.com/?4-Ways-Write-Your-Online-Content-Faster&id=10209409
But content takes time to create! Although you should never rush your online content, there are some ways to ensure you create it as quickly as possible without sacrificing quality.
1. Don't Constantly Edit
The first time you draft a new piece of content, let the words flow without editing as you go. Write your entire first draft before you look for any spelling mistakes or potential changes. Most people tend to edit as they go along, and again at the end. This is a waste of time and will often halt the creative "flow".
2. Eliminate Distractions
When you know it's time to write your content, make a point to eliminate distractions. This might seem obvious, but are you really doing it? Many people tend to keep their Facebook, Twitter, email, and so on open on their browser while they're writing.
Even if you don't check them, notification sounds affect our concentration. Find a quiet place where you can concentrate, and only have sites that are relevant to your post's research open on your internet browser when you write. If necessary, install a browser plugin that blocks distracting sites (there are many free options available).
3. Make A Plan
Do some basic planning before you begin writing. While some writers are talented enough to write fluently as they go along, others may get stuck halfway and have a hard time continuing. Before you write your content, type out a basic outline listing each basic point from beginning to end. Use this draft as your guide, and improvise if you need to along the way.
4. Write Shorter Content
If possible, keep your content shorter! This doesn't mean deliberately writing short posts that don't provide any value. Instead, it means saying what you need to say but in as few words as possible. As long as your readers can get what they need to your post, and feel as though you are delivering value, then there's no difference between a 500 or 1000-word post! Many readers will lose interest anyway when you don't keep to the point!
Lastly, remember that you will simply get faster with practice, and especially when you "batch" your content creation process to create many posts at once. So keep on writing and creating content!
Saturday 23 November 2019
Engage People On Social Media By Asking Questions
As I've said repeatedly, "It's called social media for a reason." How do you gain traction with people on social media? Not by telling them things, but by asking them questions.https://ezinearticles.com/?Engage-People-On-Social-Media-By-Asking-Questions&id=9940963
When you make a post, go ahead and finish it with an open-ended question, something like "What do you think about the topic? Post your thoughts below." BTW, and open-ended question is one that doesn't automatically elicit a short, one or two word answer like "Yes" or "No," "red" or "blue." It asks people to express their inner views on a subject, to answer expansively.
Of course, the other part of the social media equation is interacting on other people's posts. In order for you to be seen, you need to do more than write your own posts. Of course, other people are asking questions on their social media posts. Some of them are asking closed questions, to be sure. "Am I right - yes or no?" A few people will be asking open-ended questions. Either way, when you reply, your voice is added to the conversation. More importantly, your on-line name or handle is added to the stream of information flowing past the eyeballs of others.
If you look for advice on marketing, a metric crap-ton of people will shout a single-word piece of advice at you - "Content!" What they mean is that you should be creating unique information to put in front of others to grab their attention.
But here's a bit of content the so-called experts tend to overlook: asking your own questions on other people's social media posts.
Let's say, someone makes a post about carpet cleaning. Yes, I use that industry in a lot of examples. So let's say a person posts that you should steam clean your carpets at least every six months. Go ahead and ask your own question! Like with your own posts, open-ended is best. "In addition to the 6-month cleanings, should I also clean before a holiday gathering?" You could switch that to a closed-ended question: "Which is best, cleaning before or after a holiday gathering?"
If you can't think of a relevant question, it's okay to ask for examples and clarification. I can guarantee there are plenty of other folks out there who would like additional examples or a different explanation. "Is there a different schedule you'd recommend for a carpet in the reception area of a business?" "Can you give an example of a hotel lobby carpet cleaning process?"
Asking relevant questions, ones that dig deeper into the subject of the post, are often nearly as good as - and sometimes better than - the original informational posts, and will get your name out there as someone who knows what they're talking about.
Friday 22 November 2019
6 Easy But Effective Steps To Grow Your Twitter Followers
Have you ever imagined why most businesses and brands have an active Twitter account and strive to grow their Twitter followers? https://ezinearticles.com/?6-Easy-But-Effective-Steps-To-Grow-Your-Twitter-Followers&id=9959033
Twitter is a very powerful business tool when used correctly. Twitter is more relevant now than ever considering the shift from brand-centric marketing to people-centric marketing.
And the good part is that Twitter doesn't just assist you to increase your followers, generate leads and solidify your brand, it ensures that every lead that you generate is interested in your brand. This way you don't go targeting the wrong audience.
Not minding this ample opportunity that Twitter offers, many of the Twitter users are still having a tough time on how to best utilize Twitter and increase grow their followers.
If you are one of these persons losing nights on growing their Twitter followers without seeing appreciable results, read this piece to the end. And discover how to easily grow your Twitter followers without spending a dime on Ads.
1. Focus On Adding Value
There's nothing that turns off your followers as consistently pushing them to buy. It is good to monetize your Twitter handle but this should be done with some sense of maturity. One of the main reasons that you are being followed is because they are interested in your tweets and hope to get value reading it. And if that desire is not being gratified, what in the world do you think will make them not to un-follow you?
To retain and keep growing your followers, you've got to focus more on adding value to your followers and pitch mildly.
Apply the 80/20 rule which states that 20% of your social media content should be about your brand (pitching your brand) while the remaining 80% should be dedicated to adding value to your audience.
One sweet thing about adding value is that it positions you as a go-to expert in your niche and wins trust and loyalty.
2. Optimize Your Bio
Optimizing your Twitter bio boosts your chances of attracting the right audience and makes all your social media efforts pay off.
Some persons would wish to know some things about you before clicking the follow button; and if your bio is not optimized, chances are, that you will lose that person to a competitor.
Here are the components a good bio should have:
• A clean profile picture which could your business logo or a picture of yourself clearly showing your face
• Your personality: giving your followers a sense of who you are, what you do, what company you work with and where you operate.
Ensure your bio complete, professional and does a great job of representing you and your business.
3. Follow Your Followers
This is one of the tactics used by some of the influential persons on Twitter. When you receive notification of someone following you, check their profile and follow back. This way the person will have the feeling of being valued and will always visit your page. But if you don't follow back, the person might probably think you snubbed him/er even when you have no such intentions.
Always try as much as you can to reciprocate the gesture of following your followers.
4. Tweet Consistently And Include Visuals
Remember, you are not the only person in your niche and some of your followers might also be following other persons in your niche too, any little mistake can make you lose them to your competitors.
Posting valuable contents consistently gives your audience the insight of when to always expect your contents. Your post could come in form of quotes, motivational talks, info-graphics or any other valuable content
As you may already know, humans love visuals and this is one of the reasons why Instagram is waxing stronger day in day out. What this means is that you should always spice up your tweet with photos.
5. Good Use Of Hashtags
Hashtags offer you the avenue of reaching out to a larger target audience if used properly. And mind you, you've got to be careful using hashtags to avoid your post looking spammy. Out of the 140 characters available for you to work with, use the hashtags sparingly (2 to 3 hashtags is okay).
Always look out for trending hashtags in your niche and include them in your tweet. Follow influencers in your niche and add their hashtags in your tweets.
6. Drive Traffic To Your Twitter Page
This is another way of growing your Twitter followers. You can drive traffic from your Facebook account by adding your Twitter username in the "About" section.
Outside Facebook, you can add you can also drive traffic from your LinkedIn account, marketing email and website.
In your website and email marketing, you can use the social media buttons to achieve this while in your LinkedIn you can add your Twitter username to your bio.
Twitter is a powerful marketing tool that is worth leveraging. The higher your Twitter followers, the higher your Twitter conversion rate and vice versa.
Feel free to add your contribution via the comment section.
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