Should I Do Facebook Live?

Creating a loyal fanbase on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all except the youngest demographic, the 18- to 24-year-olds commonly referred to by marketers as "Generation Z." But even 49% of Generation Z use Facebook.https://ezinearticles.com/?Should-I-Do-Facebook-Live?&id=10228337

Why Facebook Live?

Facebook is pushing video more than ever before, setting themselves up in direct competition with YouTube. But what if you offer a live video, and no one comes? Well, you can record and save the video so that those who missed it can view it any time they wish. But it is much more exciting to have fans who attend and interact with you.

Create Great Content

All your content should be based on the needs of your target audience. Any live videos you plan should be about topics they care about.

Offer to Answer Questions

Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel they "know" you and that you are a genuine person.

Schedule Regular Videos

Don't just try it once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join live, or view the recording when it is over. If the video does not turn out well, feel free to delete it, or re-record it to improve the quality of the presentation or the technical aspects.

Make Your Videos Visually Interesting

Start with a striking image related to your talk. Dress nicely in something cheerful but not heavily patterned. Move around sometimes. Consider using a backdrop such as a whiteboard or easel with a pad with notes on it. Pay attention to lighting.

Shoot High Quality Video and Sound

Check the lighting and sound quality. Invest in a good quality wearable microphone. Speak clearly. All your points about the topic you have chosen to speak about should be heard easily. You will probably be nervous, but try not to rush.

Be Yourself

On social media, people follow people in their niche whom they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business.

Introduce the Topic

State what you will be speaking about and why it is important. Tell them you will be discussing five main points. Also tell them you will give the information first, and then they can ask questions in the comments section at the end. This will ensure you are not distracted while speaking and won't miss any important questions coming in.

Try Different Formats

Go solo for a few videos, then invite a guest speaker to help you, or interview someone relevant to your niche. This will keep your fans eager to see what you are up to next.

Selling on Social Media Without Driving People Away

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they're already your target group.

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It's also important to clarify that social selling doesn't mean advertising your product or service online for people to buy.

Social selling means you're using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before you start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn't simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we've defined social selling, let's discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you're posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users' feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers' attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the "Our Story" section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don't be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you'll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don't have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people's votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It's a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it's a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what's working and what isn't.

Maybe people are being referred to a page on your website from your Facebook post, but they're only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors' paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it's still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you'll create a community of prospects who will welcome hearing from you.

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How Can I Generate Leads For My Business?

A lead is somebody who has, by some means, expressed interest in something you have to offer for sale. You're going to have many more leads than prospects, and many more prospects than customers. You need to be constantly generating more business leads in the hopes of turning those leads into customers.https://ezinearticles.com/?How-Can-I-Generate-Leads-For-My-Business?&id=9751491

Here are 5 proven ways to generate more leads fro your business.

1. Regularly Publish Content On Your Website

Putting information to your blog or website frequently, and on a regular schedule, boosts your chances of your website being ranked by the search engines and connecting with your audience. Remember that every bit of content for your leads needs to be checked for grammar, clarity, and format. You want the information you provide to represent the type of products and services you offer. If you make silly mistakes, it will reflect back onto your business.

2. Host A Webinar

Hosting a webinar is a great way for generating more business leads. A webinar is a live web-based video or audio conference that connects the host of the webinar to an audience. It's an easy way to introduce yourself your business, and your unique personality to your prospects. And it doesn't have to cost any money. YouTube Live, Google Hangouts and other websites and software suites offer free webinar services.

3. Record Helpful Videos

Video "connects" with your target market much better than text-based content. Videos are quick and easy to create and you don't even need to appear on camera if you don't want to. There are many video sharing sites that draw in millions of frequent users. YouTube and Vimeo are just two of the many places where you can host videos where you solve real problems in the lives of your prospects.

4. Answer Questions on Q & A Sites

People online go to websites like Quora, Yahoo Answers and WikiAnswers to ask questions about almost every topic. This is a way to prove yourself as an informed leader in your field. The search engines on these websites let you to focus on a specific question or topic, and when people see your answers, you can guide them back to your website.

5. Write An eBook

It's not difficult to write an eBook and you can offer it for free in return for a prospect's email address. Deciding upon an eBook topic is important. If you have existing clients, what questions do they keep asking? Check out the questions on industry related forums and Facebook groups. What are people asking for help with? If you provide the answer in your eBook, your prospects will want it.

Engage People On Social Media By Asking Questions

As I've said repeatedly, "It's called social media for a reason." How do you gain traction with people on social media? Not by telling them things, but by asking them questions.https://ezinearticles.com/?Engage-People-On-Social-Media-By-Asking-Questions&id=9940963

When you make a post, go ahead and finish it with an open-ended question, something like "What do you think about the topic? Post your thoughts below." BTW, and open-ended question is one that doesn't automatically elicit a short, one or two word answer like "Yes" or "No," "red" or "blue." It asks people to express their inner views on a subject, to answer expansively.

Of course, the other part of the social media equation is interacting on other people's posts. In order for you to be seen, you need to do more than write your own posts. Of course, other people are asking questions on their social media posts. Some of them are asking closed questions, to be sure. "Am I right - yes or no?" A few people will be asking open-ended questions. Either way, when you reply, your voice is added to the conversation. More importantly, your on-line name or handle is added to the stream of information flowing past the eyeballs of others.

If you look for advice on marketing, a metric crap-ton of people will shout a single-word piece of advice at you - "Content!" What they mean is that you should be creating unique information to put in front of others to grab their attention.

But here's a bit of content the so-called experts tend to overlook: asking your own questions on other people's social media posts.

Let's say, someone makes a post about carpet cleaning. Yes, I use that industry in a lot of examples. So let's say a person posts that you should steam clean your carpets at least every six months. Go ahead and ask your own question! Like with your own posts, open-ended is best. "In addition to the 6-month cleanings, should I also clean before a holiday gathering?" You could switch that to a closed-ended question: "Which is best, cleaning before or after a holiday gathering?"

If you can't think of a relevant question, it's okay to ask for examples and clarification. I can guarantee there are plenty of other folks out there who would like additional examples or a different explanation. "Is there a different schedule you'd recommend for a carpet in the reception area of a business?" "Can you give an example of a hotel lobby carpet cleaning process?"

Asking relevant questions, ones that dig deeper into the subject of the post, are often nearly as good as - and sometimes better than - the original informational posts, and will get your name out there as someone who knows what they're talking about.

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Selling on Social Media Without Driving People Away

5 Social Media Selling Tips & Warnings

Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they're already your target group.https://ezinearticles.com/?Selling-on-Social-Media-Without-Driving-People-Away&id=10162803

However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands.

You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to.

It's also important to clarify that social selling doesn't mean advertising your product or service online for people to buy.

Social selling means you're using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers.

For example, I recently did a Tea Time Tip about things that you need to consider before yoFau start building your website. People could comment and asking questions in real time, and the Facebook Live had a lot of information about hiring a professional web development company.

So, I wasn't simply talking at people to hire us for their website-building needs; I was sharing pertinent information and nurturing those leads who might be looking for a company to help them out.

Now that we've defined social selling, let's discuss what you can do to increase your odds of success:

1. Think relationships, not dollar signs.

Make sure you're posting relevant, non-sales content. You want to become an expert resource in your industry, so focus on adding value to your users' feeds.

According to a study performed by LinkedIn, buyers who are active on social media welcome input from industry experts. In addition, 76% of buyers are ready to have a conversation with potential providers.

Get to know your potential customers by asking them engaging questions, answering their questions in a timely manner and responding to comments. The more trust and loyalty you build, the better your odds of converting a follower into a paying customer.

Read: The Power of Social Media Storytelling

Once upon a time your strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

2. Take the time to build out your accounts.

Make sure that your bio and profile are filled out on all the platforms you want to use for social selling. You should include your website URL, About Us, phone number and any other relevant contact info.

It can also help to pin relevant posts, make sure your branding stands out and have high-quality images to attract followers' attention. Again, this builds trust and loyalty, making people feel more comfortable and secure doing business with you.

See how one of our clients, A Family Law Firm, has taken the time to not only fill out their contact info, but also the "Our Story" section on Facebook.

3. Choose your messaging wisely.

What works on one platform may not work on another. Where do your potential clients hang out? Where do they talk business, or go for restaurant recommendations? Generally:

* LinkedIn is more business-focused, so people are more comfortable with marketing messaging there.

* Twitter has a great search function, so you can more easily connect with prospects, and find relevant topics.

* Facebook has many communities that you can join and network in (remember, don't be pushy!)

* Instagram and Pinterest is for visuals, not long content pieces.

By tailoring your messaging for each platform, you'll be more likely to attract the right kind of customer.

4. Let user-generated content sell for you.

You don't have to do all the work of social selling alone! There are so many ways to use user-generated content (UGC) to your advantage, including:

* Contests and giveaways that encourage followers to share your content, hashtags and/or messaging.

* Ratings or reviews for your product or service

* Testimonials

For example, J.Crew posts user ratings and reviews on their website, so when they post a dress or shirt on their social media account and someone clicks on through, they see other people's votes of confidence.

Not only does user-generated content help you, but it helps your customers. Almost 80 percent of people say that UGC drives their purchasing decisions. It's a win-win situation!

5. Try, test and try again.

Every business owner should be tracking and measuring their efforts, whether it's a digital Newsletter push or a Google AdWords campaign. Look at your data and stats to determine what's working and what isn't.

Maybe people are being referred to a page on your website from your Facebook post, but they're only spending a few seconds on it.

You need to look at why that is: is your messaging unclear? Boring? Is there a broken link? By tracking your visitors' paths, you can see where you need to take a closer look.

Google Analytics is a free tool you can use to measure your website statistics, and there are also paid tools out there that can help you break down and understand your data.

The more you test and tighten your social media selling attempts, the better your ROI will be (and the happier your followers will be).

While social selling is different than traditional methods, it's still about building relationships and credibility. Focus on the person behind the platform, not on converting them into a sale or guiding them down a marketing funnel. Take the time to build connections and you'll create a community of prospects who will welcome hearing from you.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results"

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/10162803

Why Questions Are an Effective Selling Tool

If you either own or work in a business, you are concerned with content marketing and content. You do so much with your content. You entice people and you get them to think in a new way. You excite them and you educate them. You also provoke them in a very positive way. You ask thought-provoking questions.https://ezinearticles.com/?Why-Questions-Are-an-Effective-Selling-Tool&id=10023401

Asking questions goes a long way to promoting exciting discussions
Questions can either be incorporated into your content or they can be put into the discussion at the end of your posts. Both places can work well. It all depends on the people who decide to get involved with the discussion. If they are creative, passionate, and insightful, the discussion (which will launch from the question) will be lively and invaluable.

In many ways, questions are the lifeblood of your content. Of course, if you are going to be the person to answer the questions, you need to make sure that your answers are transparent and genuine. Otherwise, you won't be satisfying anyone's needs.

When it comes to exchanging (sharing) information with other people, everyone (you included) should go ahead and do that as freely as possible. Don't ever think that it is pointless to say whatever you feel you want to say because someone else has said it before you. The fact is that each person has a unique way of presenting the information. Your angle is bound to be different from the next person's angle and you really have no way of knowing how your information is going to be received.

As far as the success of your business is concerned, the last thing that you want to do is to allow someone else to do what you should be doing. In other words, you want to write your own content and ask/answer questions yourself.

Which types of questions are going to come up?
There are several different types of questions that will probably come up. You will be able to see patterns. Some of those questions are:

• Concerning the cost of products and/or services.
• Regarding issues that are being experienced.
• Regarding the comparison of one product with another or several products.
• Regarding what is working well compared with what is not working well.
• Regarding reviews of products and/or services.

Ironically, although these are exactly the types of questions that come up, they are also the types of questions that many businesses are hesitant to embrace. With technology being as advanced as it is, many people like to find the answers on their own, if at all possible. Unfortunately, if those businesses continue to stick to that philosophy, they will most likely inevitably lose customers eventually.

From the perspective of the clients (and prospective clients), if the business doesn't want to answer those questions, that client may feel that the business has something to hide. That is certainly not the perception that the business would want to create. The relationship between the client and the business must be built on trust or it won't flourish.

Back to the business' perspective
Again, from the perspective of the business, there are some common reasons why they don't like to answer certain questions and discuss certain issues (particularly cost and pricing):

• Customized pricing: Numerous businesses don't go with a set fee structure. They charge according to the job and according to the needs of the client.
• Competitors will find out: The last thing that a business wants is to reveal their pricing to the competition. If that happens, of course, the competition can undercut them and take the business away. The truth is that they probably have a decent idea about the other business' pricing but they may not know exactly.
• The business' prices are higher than other business' prices: If the clients discover this, they may get scared and not go with that business. However, in the interest of transparency, the business should still reveal the prices and hope that their honesty pays off. It usually will because, after all, you really do get what you pay for.

Conclusion
Questions are an excellent tool for your business. They can really get people to think and the discussions that occur as a result can really yield some amazing fruit. You will want to put some thought into your questions so that they have the greatest impact and promote the most lively, valuable discussions possible. However, it is a good idea to ask simple questions that have power behind them. Remember, It is important to ask questions because questions mean curiosity. Curiosity is what makes you grow as a person and as a business owner.Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).Article Source: https://EzineArticles.com/expert/Carolyn_Cohn/610077Article Source: http://EzineArticles.com/10023401

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8 Tips To Make Your Career Change A Successful One

Are you one of the many that are seriously considering making a career change, and thinking about the steps needed to make a successful switch? It's important to have a good plan in place before committing to starting a new career. https://ezinearticles.com/?8-Tips-To-Make-Your-Career-Change-A-Successful-One&id=9989236

A Good Plan and a Long-Term View

It's best to be sure that the change will bring you and your family happiness, joy, and financial security. A low-stress atmosphere each day is always recommended and beneficial long-term.

Here's a list of 8 things that I would need to do to make my career change a successful one:

1. I would make a list of my personal, and family needs or requirements. I'll include everything that I need to keep myself in a happy and comfy state while I make this career change.
2. What will I give in exchange for learning and earning in my new career? It is very important to understand that in order to add such an activity as a new career to my life, I need to take the time and energy away from something else and give it to my future pursuit. I will no doubt have to give up some TV time, maybe not watch television for a few hours per night. I'll have to give up my wasted computer time of watching YouTube videos about news and entertainment, or I might need to sacrifice a few nights a week and weekends. Many fail because they simply cannot find the time to change. It's always up to me to take my own time and spend it wisely. This determines my success and speed in reaching my goals.
3. Do I have what it takes to excel at this new career? I need to be honest with myself. I might have to develop the qualities and characteristics that are necessary in order to thrive and be successful in this new career. An example can be seen in a salesperson. An experienced and successful salesperson will have great communication skills. Whatever product or service they're selling, they have the skills needed for a solid foundation. Skills like good leadership, organizational skills, and they're great listeners, able to read their prospect's minds well. They know how to explain, in a convincing way, how their product or service is perfect for them and something that they just can't live without. These are all abilities that can be developed and many have sharpened their characters to excel in their profession and have become very successful.
4. I'll want to talk to a few people who are currently in the career that I'm considering and ask questions and get a good picture of what it's like from one day to another in that particular job or career. I'll make a list of the pros and cons. Some things might sound great and rewarding, but once I do my research my mind might change and see it as less appealing.
5. It's easier now than ever before to get educated on just about any career that I might want to do. Using the internet I can always find more than enough information, courses, groups, and local resources to learn from. I may have to learn from a few different sources and through the internet, I can connect with whoever I need to in order to get what I need to progress in my situation. I can Google them and follow them on social media and forums, etc.
6. I'll need to be ready for challenges and set my mind to overcome them all and not give up. It's important to consider the cost before I start my journey into my new career. If I become aware of the challenges through my research then I can prepare myself to meet that situation before the need arises. Some underestimate the challenges and overestimate their own abilities to meet the challenges. That's why it's necessary for me to consider these things before committing to a career that I might be tired of in a few years. Once I'm sure of the path that I want to take I can put my plan for success in place.
7. Now I'll follow my plan and overcome all obstacles until I reach a certain amount of success. My plan might change some along the way but I'll continually learn and strive to reach my goals asap and not waste my time but I'll do my best to make the most of it.
8. I would also join a community group of like-minded individuals that all have similar type goals. This group will help one another reach their goals, and will even celebrate with them when they are reached.

My name is Pete would you like to learn about starting your own online business within a large active community of about a million people? it would be a great idea to take advantage of an absolutely FREE opportunity>>> 10 FREE Certification Course Lessons and get 2 FREE WordPress websites to create, step by step, your own sites. There is No Card Required - Nothing To Lose. Sign In at the bottom of every page>>>www.NewCareerat40.com

Article Source: https://EzineArticles.com/expert/Peter_Mangini/2298216

Article Source: http://EzineArticles.com/9989236