Wednesday 28 April 2021

How to Increase Website Traffic

How to increase website traffic fast? Many people look to social media to help them draw more visitors to their website or blog or blog, but did you know that social media also helps you draw more visitors to your product or service as well?https://ezinearticles.com/?How-to-Increase-Website-Traffic&id=10435159

The reason I ask is because you can use social media for promoting your website, business, or product in a number of different ways that help you increase website traffic fast. 

In this article I will show you how to increase website traffic with social media posts. So let's get started:


How to Increase Website Traffic Fast with Social Media How to do this by creating content transformation diagrams. A content-transformation diagram is simply a graphical representation of an information resource.

For example, a website visitor might view a graph of "diet and exercise," "top sites," "the best diet plan" and "the costliest diet plan." Each bar represents a unique source of data or content on the subject of that particular graph.

You can create a content-transformation diagram for any topic with which you are familiar. Once you have chosen your topic, look at the types of content available on the Internet on the topics you chose.

If you see that there on the topic, that's a good indication that you should consider there is a lot of content out putting some of it on your website.



The best ways to drive traffic to your website, then, are to rank for high search terms related to your niche and write articles and blog posts around those keywords.

One of the easiest and most powerful methods of keyword ranking is using Google's Keyword Tool. This tool can show you what keywords are receiving the most searches on Google every month.

You can use this data to find out what keywords will be the best to drive traffic to your website. It will also show you what keywords other webmasters are using to get traffic to their sites as well.

Once you have found some good keywords, you need to write articles around those keywords. Make sure the articles are focused on your topic.



If you want people to click on your ads, you must provide useful information and valuable content that are in demand on your niche. If your articles are not focused, readers will be turned off and they won't click on your ad. Focus on keywords that your target audience is likely to search for.

You need to also submit your website to several quality score websites. The higher the quality score, the more likely webmasters are to publish your ad on their sites.

These sites work in conjunction with Google AdWords. The higher the quality score, the higher the ads will be displayed on the pages where your ads will appear.

If you can get your ad to show on quality score websites that are closely related to your keywords, it will be even easier for you to increase traffic to your site with AdWords.





Finally, you need to make one last social media push. You can't just have a bunch of traffic come to your site one day and then forget about it. Keep these social media outlets active.

Schedule your posts so that you have content fresh for your visitors on an ongoing basis. It's important to engage your visitors and talk to them in a way that will build a relationship with them over time.

You have just learned some of the best ways to increase website traffic. These are great for increasing your website traffic in a permission-based email list.

It will help you generate quality traffic and retain visitors who have been your paying customers for many years. Now all you have to do is get started.




Monday 26 April 2021

Video Marketing - How to Promote Your Business With Video

With the popularity of videos and how they have been used to market many different kinds of products, including mobile phones and digital cameras, it is safe to say that video marketing is an important part of any business plan. https://ezinearticles.com/?Video-Marketing---How-to-Promote-Your-Business-With-Video&id=10428633

The use of video on the Internet has grown tremendously in the past few years, and with the use of sites such as YouTube, video has become an essential aspect of the marketing process for businesses. But just how do you begin to incorporate video into your business marketing plan?



Before you turn to YouTube for help, take a look at the following tips:

1.) Begin by deciding what you want your video to accomplish

The easiest way to determine this is to do a research search on YouTube. Find out what the most popular videos in your niche are. The best videos tend to fall into one of two categories: educational or entertainment.

2.) Choose the type of video you want to make. 

There are many different types, and you can choose the type that most closely matches your business or product. These can include how-to videos, reviews, testimonials, or what-to-say videos.

3.) Decide where you would like to set up your video. 

Would you like to use your own, external microphone? Do you want to outsource this task or will you do it yourself? There are also many different resolutions and frame runs to consider.

4.) Choose your topic. 

There are many different possibilities here, from health issues to celebrity gossip, to current events. You will definitely want to be careful when writing your topic, as videos that are too topical may lose their interest factor with time.



5.) Once you have chosen your topic, have you decided upon your topic Writer? 

Are you going to write a description of what your video is about, or will you want to create a custom summary? If you are going to create a custom summary, you need to make sure that it is compelling, and that it contains all the information that your viewers need and want to hear. And, of course, it must be written by you. There are also many different resolutions and frameruns to consider.

6.) Now that you have chosen your topic, have you decided upon your format? 

Are you going to use standard YouTube formatting, or do you want to create your own? If you plan on creating your own, take a look at many different types of videos on YouTube. You may find that you can accomplish what you want to accomplish more easily with one type of format, than with another. For example, short promotional videos tend to utilize shorter 30 second format videos, whereas, long instructional or tutorial videos utilize longer 60 second format videos.



7.) Once you have decided upon video format, have you decided upon your Title? 

Have you decided upon your description? Are you going to use standard YouTube formatting for your Title, or do you want to create your own? If you want to create your own description, you need to make sure that it is compelling and that it contains all the information that your viewer will need and want to hear.

8.) Once you have decided upon your format, 

Title and description, have you decided upon your Message? What does your video message consist of? What is the point of your video? Have you decided upon the length? Are you planning on including Music? Have you chosen a mood?

With all these decisions made, you will want to go to the Create Video section of your YouTube account and now you can begin the editing process. Have you chosen Music? You will want to make sure that each music selection you use is appropriate. Do you wish to use Background sounds? Have you chosen a Mood? Have you chosen a Feel? How about a Expression? How about a Clarity? Have you chosen a Spacing? Have you already added any transitions? Have you decided upon the Focus? Have you already added any Effects? Have you already inserted any narration? Have you chosen an Audio format? Do you wish to add narration? Have you chosen your Video length?

9.) When you are finished with the Video, have you added any annotations? Have you added any credits? Have you added any Notes?

10.) Have you added any communication after you have uploaded your Video? If you have added any communication, have you chosen your language? Have you added any Language Settings? Have you chosen your Status?





Friday 23 April 2021

What Is Your Online Social Media Presence?

Your online presence is one of the most important ways to market your business to the world. It honestly doesn't matter whether you have a strictly online business or a bricks and mortar business, using social media is a great way to get the word out about your business and to establish your identity online. https://ezinearticles.com/?What-Is-Your-Online-Social-Media-Presence?&id=10408331

Ensure that Your Brand Matches Throughout

While each social media network has its own personally, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don't change it too much because you want your audience to recognize you and interact with you.



Keep Your Profile Updated and Complete

Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.

Be Consistent with Your Posts

One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.

Become an Expert on One or Two Platforms

You can't be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You'll do yourself a huge favor. Take it easy and become an expert of one or two.



Develop Content Specific for Each Platform

You don't want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

Engage with Others

Don't forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.



Share Other People's Updates

When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it's another form of content that can help establish expertise.

Join Groups

Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.



Wednesday 21 April 2021

Improve Your Blog Writing With These Simple Tricks

As you already know well, blog writing is an important part of any online marketing effort. Thus, improving on the kind of content posted on your blog is a must. Here are a few ways that can help you make better blog posts. https://ezinearticles.com/?Improve-Your-Blog-Writing-With-These-Simple-Tricks&id=9975955

Creating consistency

As in any content marketing, consistency is important if you want your blog to be more recognizable. Producing blog contents consistent with each other also helps build your reputation as a reliable source of information.



One good way of creating consistency in your blog posts is to come up with a style guide for these.

An editorial style guide is a great problem solver in the writing room. With a style guide, there is no need to wonder what the right way is or how things were done last time. A style guide knows. A style guide remembers. A style guide sets the rules to follow so that everyone is on the same page.
Creating a style guide is a relatively simple process. If you are well familiar with the audience, you will have a good idea the kind of content they best respond to. From there, it will be easy to pick out particular writing style choices common in these contents and compile them into a comprehensive writing guide.

Have an extensive editing process

Note that even if you have a definite blog writing style, your output still has room for improvement. Thus it would be good practice for all your content go through an extensive editing process before being posted online. Here, editing is not limited to just fixing spelling and grammatical errors, it can go as far as rewriting whole portions of the content to better deliver the intended message of the particular piece.


In most cases, you can do the editing by yourself. However, there are advantages to letting someone else handle the work for you. For one, they will be able to spot mistakes that you overlook. Independent editors are also free of the bias you yourself might have towards your work and will be able to provide you with better alternatives to improve the content. Stay away from automated grammar checkers, as while they make the work faster, these don't offer as good a result compared to human
 editors.



Get feedback

The easiest ways to get feedback from your readers is through the comment box on posts. Read through all of these and you will find a lot of helpful suggestions for improvement. Interact with them to better get their pulse on your content.
Writer Michael Hyatt also points out that it is a good idea to encourage your readers to actively scrutinize your work. Ask your readers to tell what parts of your posts are confusing, uninteresting, or downright problematic. Use these comments to improve your blog writing on the particular topics they mentioned.




Monday 19 April 2021

Many Many Ways to Increase Website Traffic

When I first started out in Internet Marketing, I made the mistake of not understanding how to increase website traffic. I believed that the number of pages that I could build and promote would be enough to boost a website's ranking on the search engines.https://ezinearticles.com/?Many-Many-Ways-to-Increase-Website-Traffic&id=10435219

This turned out to be a big mistake. Many of my competitors were building and optimizing their websites faster than I was and getting top rankings for much less effort. In fact, some of them were receiving hundreds of visitors per day!



What I did not realize was that website visitors respond to certain types of content and not to others. If I produced lots of blog posts, I would attract more visitors.

However, this kind of content just did not convert as well as other forms of content like videos or images. So, what I did was create a series of infographics which included the keywords I used to optimize websites.

Each of the infographics had a specific task that I thought would help to increase website traffic. The first one was called 'High Quality Content'.

This was about ten blog posts that I had written based on my research. The next one was called 'Domain Names: How to Pick the Right One' and it discussed the importance of picking a domain name which was Google recognized.

I also mentioned that I did not want to be known as just a plain old black hole for people to come and go. That is not true either, but since then my rankings have actually improved quite substantially.

The last of the 10x content tools I looked at was called the 'Offer URL Expander Tool'. I produced an article and used this format in the body. I then put a short description above the article which explained who I was and where I did business.



This helped to increase my website ranking by adding backlinks to the resource box below the article.

All of the above-mentioned content marketing and promotion methods are just part of the many strategies I use for improving the rankings of my sites.

One of them is called cold outreach. This means that I do not promote anything to my existing customer base but I do give away information.

Some of the things I give information away are how to use my product or how to get more information from my website.

What Is Cold outreach?

Cold outreach is actually the opposite of a keyword stuffing effort. You see, most people are searching for the keywords they are looking for but are specifically not searching for any keyword phrases inside your page content.

To achieve great website traffic you need to be ranking for all of the terms people are searching for. To achieve this you should look at your competitor's content to see what keywords they are ranking for in Google, look at the amount of pages that are being searched for and then use these same keywords in your own content but in a different order.

How to increase website traffic with Facebook and Twitter by using keywordless linkbait.

A keywordless linkbait is a link that has no keywords in it. These are usually links that you place in your status updates and photos on your Facebook and Twitter pages.



By using a keywordless linkbait you can trick people into clicking through to your site by having them think they are on a website that has a lot of great content when in reality they are on a linkbait site.

How to increase website traffic with Facebook and Twitter by creating content layering.

The most effective way to get people to come to your website is to have them come to your landing pages. You will have your header, side headers, main content, and footer.

With the main content and footer you can then create content layering. This means you put one page on each of your landing pages. In the example of my landing page I have two pages; my blog post and my side content layer on each of my landing pages.




Friday 16 April 2021

How to Make a Blog Successful

Blogging is essential in today's content marketing world. In fact, your blog is at the center of all of your content marketing efforts. Without an understanding of the ways in which you can ensure blogging success, you're just shooting in the dark hoping for a miracle. Miracles do happen online, but you're more likely to have success if it is planned. https://ezinearticles.com/?How-to-Make-a-Blog-Successful&id=10427100

Blogging provides many numbers that you can view and study. Viewing the numbers may help you do more of what is working, and less of what is not working. With the numbers you can tell how many people are visiting your blog, what they're reading, where they came from and more.



Here are some numbers you'll want to look at:

How Many Visitors

This is pretty self-explanatory, but it's a good indicator if your content marketing is working or not. If your number of visitors is steadily moving upwards then your content is doing its job.

How Many New Visitors

Knowing how many visitors are new is also an important number to notice. This helps you know if you're getting a rise in notice and a wider audience.

Where the Visitors Came From

This is an important metric, because if you have more visitors from one place over another you can then put more effort in the place that is converting.

How Many Repeat Visitors

Having repeat visitors can be a good indication of having content that readers want to consume. If you have low repeat visitors, you may not be converting well or retargeting visitors well.

How Many Visitors Bounce Off

Most blogs have some bounces but if you have a super-high bounce rate, it can be a sign of poor targeting.



How Many Visitors Stay to Read

Look at how many people read your blog posts, and what they're reading. Create more content that they like to read.

How Many Visitors Comment

Engagement is a great sign of good social media marketing and if you don't have enough, do what you can to get more.

And the two most important numbers of all:

How Many Visitors Sign Up for Email Lists

One of the points of driving traffic to your website or blog is to get email subscribers. You should do what needs to be done to collect as many targeted subscribers as possible, because email is where you'll earn repeat website and blog readers and where you'll get customers. 



How Many Subscribers Convert to Customers

The other number that is essential to know is how many subscribers convert to customers. This will help you know if what you're doing is working in the way you hope.

If you don't know this information, it's hard to know if what you're doing is working. If you really want to make a business exceed expectations and run a successful online marketing campaign, then looking at these numbers and responding with appropriate actions will make all the difference.




Friday 9 April 2021

My Internet Business Success Formula For Beginners - Your Proven Path to Success in 2021

To say it mildly, online businesses are minting millionaires in droves and this is the best time in all of human history to jump online and create wealth for you and loved ones faster than you ever thought possible. This is not utopian.https://ezinearticles.com/?My-Internet-Business-Success-Formula-For-Beginners---Your-Proven-Path-to-Success-in-2021&id=10409900

It used to take companies at least one hundred years to move from their humble beginnings to global brands. Global brands like P&G (1837), Nestle (1866), Heineken (1864) readily come to mind.

On the other hand, it took each of Microsoft (1975), Apple (1976), Amazon (1994) and Google (1998) less than 10 years to become household names.

Making it big is not limited to tech giants. Individuals are making a killing online in fields as varied and mundane as online training, physical fitness, and writing (otherwise called blogging).

Take as an example Brendon Burchard. He is an online trainer who started circa 2009. Today he has over 3 million students in over 100 countries. Hiss impact is so massive, Oprah refers to him as "One of the most successful online trainers in history." His networth is estimated at N22million.

Another example is Ramit Sethi. He launched his first blog in 2004 and in 2018 was featured in Fortune and Forbes simultaneously. In the same year, Forbes featured Ramit side-by-side with Warren Buffet and estimated his networth at $25m.

Making it big is not limited to the menfolk. Chalene Johnson, the global physical fitness icon, has an estimated networth of $10million, while Marie Forleo has estimated networth of $14million.



While Chalene Johnson has been a household name as a physical fitness coach for over 30 years, Marie Forleo catapulted to fame within the last 10 years aided by her Marie TV, online training, coaching and books.

The fastest, easiest, and cheapest way to make it big is to harness the power of the internet. As the internet gurus say, to succeed online, do what works. In short, do not try to reinvent the wheel.

The internet is a paradigm shift. While it has created stupendous wealth for those who master its ecosystem, it has also accelerated the gap between those who know how it works and those who don't.

Generally, whenever there is a paradigm shift, the knowledge base is reset to zero and everyone has to learn anew. To learn fast and easy, it's necessary to follow a proven path.

To succeed and thrive, you should follow what I dub Internet Business Success Formula For Beginners. As you know, there is order in the universe. If there were no order there would have been chaos. My Internet Business Success Formula For Beginners is a brief but powerful framework that shows you how to succeed Online. If you follow it, you'll succeed. If you don't, you will fail.

The formula consists of 7 steps. Here are they:

Learn day and night
Despite its seeming plug and play simplicity, the internet is a complex ecosystem. To succeed you must learn day and night because change is fast and furious, with basic algorithms changing overnight. Learning enables you to have depth and breadth and keeps you evergreen
Here is the highlight of the things you should learn. Learn:
• How the internet is evolving
• How to be visible
• How to connect with people
• How to build a list
• How to write scripts
• How to create products
• How to make your products discoverable
• How money is made online



Be Visible Off and Online
Being visible requires you increase your off and online footprints so you become known and start building credibility and gravitas. Here are the things you should do to increase your visibility:
• Develop evergreen intellectual properties (books, courses, learning guides, etc.)
• Have a home-base (website or blog)
• Have embassies (social media platforms)
• Have listening posts (mailing lists, social media platforms, podcasts)
• Have satellite towns/cities (guest posting, befriend social media influencers.)
• Stage events and develop your own platforms such as YouTube channel.
• Court the media

Build Relationships
To attract strangers, visitors, friends and former enemies into loyal customers and true fans you have to build relationships. While it makes sense to have a vast relationship base, it's more important to build a base of true fans. Here are the things you should do to build relationships:
• Give out valuable things, like books and e-books, free
• Reach out to your other online influencers
• Extend a hand of fellowship to strangers you meet by providing advice
• Help out with specialized information wherever you can, example in forums
• Make recommendations in areas you have authority; don't be shy
• Join people together as a connector
• Ask for help wherever you're challenged, again don't be shy.



Build A Mailing List
Make building your mailing list a priority so you have whom to market and sell to tomorrow. There is a raging argument online as to what comes first: mailing list on product. As a beginner don't be distracted by these chicken and egg arguments. List and product are the two sides of the same coin: you online business. Just note that with a list you can market what you don't have through affiliate marketing but a product with a list takes you nowhere. Also note that as a beginner you will not be able to do affiliate marketing. So build you list and pursue your product evenhandedly. Here is how to approach building your list:
• Start a mailing list from day one (at least now you know).
• Begin with the low hanging, medium hanging, and finally high hanging fruits
• Build a segmented list to enable you tailor your messages
• Employ an affordable mailing or contact management system
• Invite people personally to join your list and be persistent
• Give away valuable incentives, such as books, video lessons, etc.
• Keep at it day and night

Have Something To Offer (Create Products)
Create products to sell so you can add more value to your followers. People will follow you because you have something to offer them. When you do, you will make money but making money should not be your primary consideration. When you do it well, the money will come. Here are the things you should do:
• Equip yourself with knowledge and wisdom
• Write and refine your intellectual properties to perfection
• Develop irresistible courses, events & platforms
• Master the required technologies for production
• Master the required technologies for delivery
• Be consistent and focus on things that will last, the evergreens
• Specialize so people know what you stand for



Learn how to Market and Sell Online
Marketing and selling are the lynchpins that bring in the money. The most successful business owners online excel in marketing and selling. Invest a big percentage of what you generate into marketing to generate more sales and continue growing your business. Here are the things you should do to boost marketing and sales:
• Learn how to use marketing to grow your business
• Understand the psychology of buying and buyer behavior
• Learn how to build your business pipeline
• Learn how to build and optimize your sales funnel
• Learn how to craft sales scripts that convert visitors to customers
• Learn how to use social media for marketing
• Learn how to set up your landing pages
• Pursue selling with gusto because to sell is human but don't be salesy

Master Strategies to Win Long Term
Succeeding on a sustainable way online is a marathon. Commit to it for the long haul. Develop insight how effort is monetized online and where money is made along the value chain. Know that Rome, as they say, was not built in a day. If you pursue online business as a sprint or one hundred meters dash, you'll give up too soon and fail. Here are the things you should do at this point:
• Master and refine your winning game plan
• Master the four phases of online business (learning, audience, product, sales)
• Develop a long term view
• Keep keeping things evergreen
• Diversify into adjacent winning areas as you become more confident
• Develop offline assets to mitigate your online risks.
• Repeat and build on the principles of excellence

There you have them, the seven planks that constitute my Internet Business Success Formula. You may be wondering, where is technology, after all we are talking about the internet. The truth is, technology pervades all the seven steps, but technology remains what it is, an enabler. Technology enables you to scale and reach thousands online, but in the end relationships triumph. So we talk about hi-tech, hi-touch.

In the long run you must master technologies that enable you learn day and night, be visible off and online, build relationships, build a mailing list, create products, learn how to market and sell online, and master strategies to win long term.

Knowing the technical aspects or technology is important because you're dealing with machines and technology will help you scale and automate but it's not a paramount condition for success for a beginner.

Success online is anchored in the two magic numbers: 10,000 customer base and $10,000 monthly recurring income. You can achieve both easily if you follow the 7-Step Internet Business Success Formula I have given you in this article. Once you hit these numbers, you're ready to leverage technology to scale. That will be the subject of another article.




Wednesday 7 April 2021

5 Effective Ways to Increase Traffic to Your Website or Blog

Getting traffic or visitors to your website, blog or sales funnel is arguably one of the most important steps in running a successful online business, while this is critical what is more important is getting visitors who are interested in your product. Below are proven strategies to get targeted visitors to your site so that you can begin to receive money from your business or grow your existing business.https://ezinearticles.com/?5-Effective-Ways-to-Increase-Traffic-to-Your-Website-or-Blog&id=10389038

1. Create a Facebook page. Facebook pages are easy to set up and can be set up in less than 30 minutes, just chose a name that represents your business and I would suggest buy a domain name with the same name so you can have a consistent presence throughout the internet. Dont be afraid if you have never done any of this before just email us and we will steer you in the right direction free of cost



2. Run a likes campaign: If you have a few dollars to spare advertise your face book page for about 5 to 7 days, with a daily budget of 1 to 5 dollars. You can always advertise it for longer but this should allow you to have an audience in one location that you can control so you can start driving traffic to your offers on your blog, website or sales funnel.

3. Create a private group for the page: A private Facebook group allows persons to ask question and interact with you and others without everyone in their friends list knowing, this is great especially if someone wants to ask a question that may be sensitive, it gives participants the confidence to engage much freer. When you would have created your group run a contest and give away a prize maybe a product you are selling to the person who invites the most persons to the group. Now this strategy would build your group. When you have a group set up and running you can share offers to the members and because they are already interested they will go over to your site, blog or store and likely buy your product. And remember the more targeted traffic you have going to your product, the more potential you have to make more sales. 

4. Post on Pinterest: ensure you leave your website in the bio. Pinterest is all about great pictures that tell a story, so make your post informative with good quality pictures and encourage viewers to check the site out. Also follow as many people as you can in the area you are selling, plus follower those who you think your product can benefit. the more people you follow the more will follow you back and eventually more people will click through to your site, increasing the amount of people who visit your website, blog, sales funnel or online store.



5. Run solo ads these are pretty good in getting traffic to your website or product. Here you can buy any amount of visitors to your site for a small fee. The trick though is to have a site that converts, meaning that when someone is sent to it, the interface is simple and the sales copy effective so that persons are compelled to buy from you or leave their email, which ever you desire.

Solo ads sites are found throughout the internet for more info on solo ads or anything mentioned in the article contact me at email provided.

Monday 5 April 2021

How to Make a Super Simple Blog

Unique content is essential to any blog's wellbeing and popularity. Google sends traffic to websites it views as authoritative, and today that doesn't include websites that have duplicate content.https://ezinearticles.com/?How-to-Make-a-Super-Simple-Blog&id=10427106

Content Is Still King

Not only is content king, it's queen and all the pawns too, and it works together in concert to make a wonderful and enchanting kingdom. Okay, seriously... all the types of content you put on your blog, or someone else's as a guest, needs to be considered unique by the search engines for Google to care about it at all.

Understand what Google's Job Is

Google's job isn't to send you traffic. Google's one and only job is to deliver relevant content to their audience. They don't want to send them to the same article, spun in various ways until it looks and reads poorly. It's their job to send their audience the correct information. When you get that, you'll soon understand that your job is to provide your audience with unique and relevant content so that Google can do its job.



Get Variety Focus on Formats

There are many forms of content such as videos, articles, blogs, images, and so forth. Focus on providing a variety of this type of content so that you can repurpose your content without making duplicate or spun blog posts.

Quality and Relevance Matter Too

As you focus on unique content, remember that quality and relevance matter as well. When you focus on those things, the uniqueness is almost built in automatically.

Deliver Value

Google wants each webpage where it sends its audience to be valuable, if not highly valuable. If you can focus on providing high value to your audience, you'll be much more likely to get in Google's good graces.



Provide Your Unique Perspective

Don't worry if you want to tell the same story someone else is telling. That's not the problem. You simply need to add your unique perspective. For example, if you purchase PLR about do-it-yourself home repairs, add in your own pictures, and your own keywords and examples.

Create Your Own and Pay for Some

Getting enough content under these circumstances can seem like a hard thing to do. But, you can combine content you've created with content you've bought, such as PLR or ghost-written content, to make something completely new.

Creating unique content doesn't have to be difficult, but it is super important - not just because you want the search engines to recognize you as authoritative, but also because you want your website visitors to find value in your work.