What Marketing Strategy Is the Best for You?

If you pick the right marketing strategy, you'll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!https://ezinearticles.com/?What-Marketing-Strategy-Is-the-Best-for-You?&id=10099998

The problem with marketing today is that there are way too many options and it's much too confusing. It makes me dizzy just thinking about this stuff and I've been immersed in it for 35 years.

Well, I lay down on my bed last week with a notepad and started to map out my "Unified Theory of Marketing Strategies" with an emphasis on online marketing.

And I actually came up with something that's not totally confusing, and might even be helpful to a few people.

Here goes...

It's yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

I emerged with these four snappy quadrants:

Hard and Passive = Multimedia

Easy and Passive = Publishing

Hard and Proactive = Presentations

Easy and Proactive = Email

Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

Hard and Passive = Multimedia (Videos)

Everyone is crazy about video these days. It's a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

It's difficult to do well. It's time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

Throwing up a lot of little videos on your website can be a nice touch, but they usually don't get people to call you in droves.

So, as you can see, I'm not crazy about a video strategy for self-employed professionals. I'm not saying they can't work, but it's a whole lot of work to do right.

Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They're five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It's his teaching unadulterated.

He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

Easy and Passive = Publishing

I happen to like this strategy a lot as it, ahem, built my "Empire." It's relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

I'm still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won't help you much.

Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It's all about well-written, relevant content. If you don't have that as a foundation, it's a total waste of time.

Hard and Proactive = Presentations

I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

Yes, that's not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

So presentations will always play a big part in my marketing toolkit.

One other thing though - If you don't have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don't have the same control and ability to pitch your professional services.

Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

Easy and Proactive = Email

In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can't imagine even being in business without email marketing.

Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

Email is the online tool that's been around the longest, and I think it's taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn't very good.

We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it's either not relevant or it's boring. Usually both.

I feel that email has the greatest potential of all the online marketing strategies because it's both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

Marketing email holds great opportunities for improvement in several areas:

1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

3. How to make your emails clear, focused, and easy-to-read.

4. How to craft a compelling call-to-action that is hard to resist.

5. How to get emails to thousands of your prospects without looking like spam.

If you're not working on ALL of these, your emails will not get the attention and response you want.

Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It's all about demonstrating results.

What marketing strategies will you choose?

Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you'll actually do it. And the more proactive a marketing activity, the faster the response you'll get.

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

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What I Wish I Knew When Starting Affiliate Marketing Beginner Advice

How Much Money do YOU Need to START on Amazon FBA (LESS THAN YOU THINK!)

How to Generate Leads With Landing Page Giveaways

Creating an Effective Free Giveaway Website

If reading the headline is making you think you're going to have to spend big bucks, think again! Generating leads doesn't have to blow your marketing budget, and it can actually be quite https://ezinearticles.com/?How-to-Generate-Leads-With-Landing-Page-Giveaways&id=10109550

The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale.

Let's look at a few different ways you can use this marketing technique to your advantage:

• Create a contest that people enter and award a prize/prizes to the winner/winners.

• Give something of value to everyone who enters their email address.

If you're an alternative health provider, for example, you could offer one lucky winner a tangible product as a prize: nutritional supplements, a physical book you've written or a portable speaker-whatever you think your audience will like.

Or, you could offer something to everyone.

This could come in the form of an audio or video series you've recorded or a downloadable eBook you've written.

No matter what type of campaign you choose for landing page giveaways, you need to get set up with the right tools first.

Obviously, you'll need a landing page!

This is where you outline what you're giving away.

You can include information such as deadlines to enter, how to enter and so on. Keep in mind, there are different types of pages, and you'll probably use more than one on your site.

Katherine Hartvickson of Quantum Ascendance. She's an HR consultant who offers a free interview guidebook packed with expert tips to people who sign up.

Since stats tell us most people do not make a purchasing decision upon their first visit to a website, having a call to action on your home page can be a great way to get people initially interested in what you have to offer.

This gives you an opportunity to continue that virtual relationship with them, building the know, like and trust factor needed for them to decide on hiring you.

It's also a great idea to have a dedicated landing page that you can drive targeted traffic to, especially if you are using a paid campaign or from your social media efforts. This is what we set up for Katherine where there is no chance of the user getting distracted on nothing but signing up for her free guidebook:

Here's relationship expert and author Stuart Motola.

On each page within his site he has a separate place for people to land that details the benefits of his book. You'll notice on the right-hand side he gives visitors compelling reasons to provide an email address and receive the first chapter of his book.

On separate pages, you can provide more info on what you do and the benefits of your product or services. Giving them a little taste of what they can expect can improve your chances of converting them into customers.

We can help you decide which types of pages will work best for you, so don't worry about making that decision now!

You'll also need an email service provider.

This is the critical part of the equation! You want to be able to collect, store and send emails to those who sign up.

This should always be integrated into your site so people who sign up are also opting-in as Newsletter subscribers. That way, you can send them drip emails, offers and weekly or monthly newsletters down the road.

It's important to think about why you're giving something to website visitors.

It shouldn't just be about pushing content or your business offerings at them. Being strategic about your efforts is the key. Whether it's leading them to sign up for your consulting services, buy your product or call you for more information, have a clear intent and purpose before you start.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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How To Make A Twitter Bot In Five Minutes

Twitter is a fastest growing social networking website which has some interesting features that make it completely different from other social networking websites. One of the fantastic features is Twitter Bots which are actual bots who help you to work for you while you are offline like a personal assistant.https://ezinearticles.com/?How-To-Make-A-Twitter-Bot-In-Five-Minutes&id=9779454

These bots can do so many things like grammar checking, follow users, retweet and even DM which is cool right? You can ask these bots and they will respond you like Google Assistant & Siri. But you have to ask them with the perfect manner! Otherwise, they didn't respond. For that, you have to create Twitter Bots and configured it.

These bots can automatically favorite or retweet tweets if it is matched with certain criteria. You have to define criteria so bots can easily follow your commands. You can also set auto-reply when anyone follows you or send him DM. You will see on Twitter while following some prestigious brands or famous person! After following them you will automatically receive a DM like "thanks for following us!"

The best part about these bots are, you don't need to code or something, you can configure Twitter Bots easily within 1-2 mins.

How to Create Your Own Twitter Bot?

These bots actually working on basic principle, you have to specify a keyword and choose an action and then bots will find all tweets that match with a particular keyword and perform the action. So, it's so simple and you can also create these Bots by yourself without any code.

For that, you have to create an account on Twitter, If you have one then log in with your username please make sure this account will work as a bot! Now, go to the apps.Twitter.com, sign-in with your account and create a Twitter Application. Give the app name, and proper description and insert your website URL, Agree to the terms and conditions, developer terms submit the form.

Now, your Twitter Application is ready but by default, the permission is Read and Write which means your bots can only read tweets and write tweets but they can't DM [Direct Message] to anyone. Like Facebook Messenger widget for website allows customers to DM you. That makes easy for you. So, you have to change the permission for that, click on Modify App Permission and change it to Read, Write and Access Direct Messages.

Now, you have to need Keys and Access Tokens to configured Twitter Bots. For that, click on Create My Access Token. Twitter will generate some keys and tokens.

How to Configure Twitter Bots?

Open digitalinspiration.com/bots and Twitter Bots app will open. Enter the keys and token which we created previously. Now, enter a keyword or some task which you want to give to bots. If you want to DM your new follower by bots then enter your username of the Twitter account in the Twitter Search box. Choose an action, DM Followers and enter the message which you want to give to your new followers. Once you were done, click on Save and Check it if you want. Now, your Twitter account is running as a bot. You can ask these bots to perform any action and they will respond you like Google Assistant & Siri. You can create only one bot on the free account but if you want more to perform some more actions for that you have to purchase the premium version.

My name is Lokesh Aryan. It's been many years now, I'm working in the SEO field. I'm SEO Freelancer and Professional Blogger. Visit What I Do section of my blog to know more about the services I provide. I just published my 1st eBook On Page SEO - Everything You Need to Know on my blog as well as on Amazon & InstaMojo platforms.

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Clickbank For Beginners 2019: How To Make A Consistent $10,000/Month

Joining And Posting To Facebook Groups

A Facebook group is a great place to place your ads for free or have interactions with other people within your niche. There are literally thousands of groups to join so it's just to find the ones that cater to your niche.https://ezinearticles.com/?Joining-And-Posting-To-Facebook-Groups&id=9846430

To join a Facebook group you need a Facebook profile if you happen to be one without a Facebook profile type Facebook in the address bar of your browser you will then be taken to a page to sign up for a Facebook profile. And to inform you, Facebook does NOT have any affiliate programs or offer any affiliate links, so you can not offer Facebook for any monetary gains.

Now if you already have a Facebook profile what you need to do is:

Go to your Facebook profile, while you are on your wall click on the link to the left where it says Groups, type your niche in the search bar at the top or click on the "manage group" under the down arrow in the top right of your Facebook profile.

Whatever engagement you have in the Facebook groups, will show in all your friend's notifications if they are also in those groups. Granted they have not turned off the group's notifications.

As I tried to demonstrate above there are:

3 ways to find and post in groups:

Step 1) Go to the left of your Facebook page while in your news wall (the wall where you get your friends post updates on) Scroll down until you find "Explore" under that, it should be a link that says "Groups"

Step 2) Type your niche keywords in the Facebook search box, e.g: internet marketing, make money online, MLM, work from home etc.

Step 3) Go to the little down arrow on the top right and click on it, then a list should come up. Scroll down until you see where it says "Manage Groups" and click on that link.

I have to tell you that Facebook has a restriction on how many groups you can join in one day. I would stick with 10 -15 groups a day just to be safe. I am however not sure what their limit is but it may be something like 50... I think, but like I said, I am not sure so to stay on the safe side just follow my suggestion on 10-15 groups.

If you don't have anything to promote on Facebook... you can do a search on Google.com with search term/keyword: free affiliate offers

Article Source: https://EzineArticles.com/expert/Kiesha_Mich

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