#thinkmedia #seancannell #thinkmarketing How to Make $500 a Week with a Small YouTube Channel

Spread Your Name Recognition With Boosted Posts On Facebook

While you're putting in the time to grow your network on Facebook, there's another avenue you can use to reach a larger audience: boosting your posts. Quite simply, this is a form of advertising which costs money, but it's a quick (and more passive) way to reach more people in a short amount of time.https://ezinearticles.com/?Spread-Your-Name-Recognition-With-Boosted-Posts-On-Facebook&id=10419038

Isn't Posting Daily on Facebook Enough?

This answer depends on your end goal for your business. Posting and interacting daily will definitely grow your list of followers, but, try adding in a boosted post and examine the results. You may see better results.

One friend recently boosted a post for a total of $30 and it brought in $202 in sales. It was a "set it and forget it" process, and she set a monetary limit so as not to break the bank. But she was very pleased with that result; so much so that she's boosting the same post again.

Why Should I Boost a Post?

No doubt you've noticed lots of changes with the Facebook algorithms lately, and you've probably heard people complaining about those changes. As a result, business page organic reach (as opposed to paid ads) has declined drastically. And you can't depend on Facebook algorithms to get your posts seen, even if people have liked your page. So, instead of taking a passive, "I hope you see my posts" stance, you can be proactive and boost a post to bypass its questionable organic reach.

Boosted posts also allow you to more accurately target your viewers, so you are in complete control of the demographics (again, a highly proactive approach). You can set a certain geographic area as your target and/or a specific age range. But the best part is that you can target people's interests and that is where you can reach your niched audience. If you have thought carefully about your target market demographics, this step will be easy to complete.

Speaking of control: you are in control of how much you spend on this boosted post as well as the length of the campaign. Theoretically, you could run a campaign for $1 per day (the daily minimum allowed). But the more you spend each day, the larger the audience you will reach.

How to Create a Boosted Post

Most importantly: you can only boost a post from a Business Page, so if you don't have one set up yet, get that done first. Then follow these steps:

Step 1: Choose which Post to Boost

This can be an existing post or you can write a brand new post. If you've been active on your page, you will even see recommendations for which posts to boost. The choice is yours, just think about the purpose of your boosted post, then choose the most appropriate post for your goal.

Step 2: Choose Your Target Audience

If you want to grow your name recognition, select your own demographics, geographic area (if relevant), age range, and interests. You can even create multiple audiences with different demographics by clicking on the "Create New Audience" link.

Step 3: Choose Your Budget and Campaign Duration

How much can you afford to spend each day? How many days do you want the boost to run? You will see Facebook's "estimated reach" climb as your budget amount increases. But remember, this is still an estimate, so make your decision based on what you can actually afford, as opposed to the number of people who might pay attention to your boosted post.

Step 4: Setup Your Payment, Hit the Boost Button, then Analyze the Results

Seeing the results of your boost is exciting, because Facebook offers detailed records for every boosted post. You will see your actual reach as well as how many clicks your post received. From there, you can determine if you received any sales directly from this post, or if you got an increase in friend requests during this time frame. Also check the comments - the more the better.

Luckily Facebook has made boosting a post simple, so, as you'll see, it's easy to understand. And after you set all the details, you can go about your day while your boosted post works its magic to bring your message to a larger audience.

10 Benefits of Video Marketing to Small Business

1. Increases Brand Awareness

Given that video content attracts internet users more than any other kind of content in the world of marketing, you can be sure that getting your content right can be beneficial to your business. Once you've coupled the right video content with an effective marketing strategy, you can be sure that more people will discover your brand. https://ezinearticles.com/?10-Benefits-of-Video-Marketing-to-Small-Business&id=10400798

2. Ensure online presence

It's important to ensure that your brand has a noticeable online presence, taking into consideration that the internet is a powerful tool that brings customers and buyers together. Good video content gives your small business an online presence and puts it in the right position to succeed.

3. Can help educate and inform

Your products or services are not the only things that are important to your customers: information is also beneficial in amazing ways. By educating your prospective buyers and giving them information that is meaningful to them, you can make them feel convinced to make a purchase without having to persuade them directly.

4. Help spread the word on a budget

Gone are the good old days, when making a video would have required you to dig so deep into your pocket to ensure that your content comes out the right way. These days, there are lots of affordable tools, as well as video editing services and solutions that make it easier for small business owners to reach their consumers using videos without having to break the bank.

5. Build trust

You more than likely already know that trust is the foundation for a successful business. You cannot expect to have more customers buying from you if they are not confident in your brand. While blog posts and social media posts will allow you to interact and connect with your customers, they may not be as effective as video content. With videos, your audience or customers get to know and like you more.

6. Improve rankings

Creating good videos gets people to visit your site more often. You know what that means to Google, right? Exactly. Your content will make people spend more of their browsing time on your site, which translates to better rankings.

7. Easier to share on different platforms

You can't share a blog post without using links on social media, but you can share a video. If you posted a video that tries to lead people to your site and tried the same with a link to a blog post that is still on your site, you would get more response with the video compared to the blog post link. That takes us back to the fact that people love video content more and find it easier to share.

8. It gives your brand an updated look

It's natural for us humans to love the better, updated version of something. That's why you would buy a new iPhone even though you have another iPhone from the previous year. Knowing this, it makes a lot of sense to use video content as a way of making your brand look modern? Besides, video marketing is the new kid on the marketing block and can be beneficial to your small business in unimaginable ways.

9. Reach different demographic groups

Unlike conventional marketing methods, video marketing has revolutionized the world of marketing by making it possible to reach different demographic groups with a lot of ease. Other marketing methods, for example, require you to know more about the behavior of your target age demographic and then make content that is tailor-made for them. Video content, on the other hand, reaches a wider age demographic since both young and old love videos.

10. Engage with mobile users

The majority of internet users have switched to mobile browsing from desktop browsing. With more mobile users compared to desktop users, you should be interested in video marketing because it makes it easier to reach a wider market: mobile users. That's in consideration that mobile users have been proved to have a greater attention span to video content compared to desktop users. Targeting the wider market as a small business puts your business in the limelight and makes it possible for it to grow in the long run.

In summary,

Video marketing is simply not a hype that will disappear after some time - it's here with us and it's here to stay. The sooner you make use of video marketing to boost your small business, the better for you. It goes without saying that for video marketing to work for your business, you have to create videos with good content. With a good video marketing strategy and the will to succeed, you can watch your business grow from the small business category to become a giant in your field.

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