Are You Missing Out On Highly Targeted Subscribers?

If you are not using ezines to build your subscriber list, you are losing out on highly targeted subscribers.https://ezinearticles.com/?Are-You-Missing-Out-On-Highly-Targeted-Subscribers?&id=10236740

Ezine readers are perfect for building your list as they are already familiar to joining lists, they are already on a list - the publisher's list.

They would have grown used to receiving ezines to their inbox and also become a very responsive market as they open and read the emails.

Ezine readers are also responsive to the ezine advertising as we know ezine advertisers advertise regularly.

If ezine advertising didn't work, the advertisers wouldn't continue to advertise. However, we know many businesses regularly advertise on ezines. Ezine advertising works.

As a natural process, we know people who generally get on one list would more than likely get on more lists. If an ezine subscriber sees something, they are interested in, very likely to join the list.

So as a marketer, you would need to identify specific demographics of your customer avatar/reader and offer something that matches their interests and lead them to join your list via your lead capture page.

Ezine readers are email centric consumers, as they buy things from ezines. If you offer something they are looking for, they will buy it.

Take a moment to think how many lists you are on right now?

If you are anything like me, it is probably a lot.

Consider this for a moment, have you ever bought anything from an email you have received?

I bet the answer is yes.

Well, the good news so has the ezine readers.

Ezine readers are used to getting quality, applicable and relevant information to their inboxes regularly.

Two Key Principles To Succeed In List Building With Ezines

Principle 1

You must know your ideal customer avatar.

You will need to speak to their known needs. The needs you already know they have. Ie. All busy moms want more time, and they also want to raise healthy and happy children.

Principle 2

You always need to use a lead capture page.

Always send visitors from your ezine ad to a lead capture page, therefore, allow them the opportunity to become a subscriber. You are then able to build repport by regular communication, and you can be of service to them as you get to know them better and especially their needs.

Lead capture Tips

1. Always send visitors to a lead capture page by offering them a high-quality gift
2. You can use a quiz or a survey
3. Offer a gift that delivers high value
4. Use curiosity to sell the opt-in.

Principle 3

A crucial component to getting high response levels to your ads in the ezine advertisement - Sell the click, not the product. Don't be tempted to sell your product in the ad. You want to focus on the single job of the advertisement, and that is to get the click. So, therefore, sell the click.

It is the job of the landing page to sell the opt-in and get the conversion.

So once you have received the click, it is the strength of the landing page to match the needs of the avatar that gets the opt-in.

Ezines are list building friendly so you can send the reader directly to lead capture pages. Slightly different from other platforms and social media who restrict sending visitors directly to lead capture pages.

Also remember ezine readers want information, as the reason they initially subscribed to the ezine was to receive information. So a product positioned on information the ezine reader is subscribed too - will achieve great successes.

Another brilliant aspect of the ezine market is ezines are topic-specific so you will be able to target accurately specific niches.

So you can accurately match readers existing needs by placing your ad on specific topics of interest to them and placing the ad to sell the click and sending the reader directly to the lead capture page.

When you know your customer avatar in-depth, and match their known needs with your product, you will find building your list will become easy.

Just remember you are not trying to convince the reader of something they are not interested in or trying to create a new interest in the reader. You are just matching your products with the readers already know interests.

Are you ready to tap into a highly targeted market who are grouped in specific topics - then start building your list with ezine marketing?

Cracking the Code to Instagram Engagement: Part 2 of 3

7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You don't need to invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, it's time that you take social media marketing seriously.https://ezinearticles.com/?7-Ways-to-Use-Videos-for-More-Engagement-on-Instagram&id=10200394

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is in demand on social media networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it is highly likely that your Youtubecompetitors are also leveraging the power of social media video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand's product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product's specifications or a 'product in action' video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can put the product video in your brand's Instagram page's timeline for the audience to see anytime. Creating such spontaneous videos attracts a lot of attention.

Do it yourself videos

An effective way to use Instagram videos is to create instructional content. 'Do it yourself' or 'how to' videos share your products working. This helps the users to understand the product's usage. You can also create troubleshooting videos related to any problem that your customer might face. To the point videos are liked by the target audience as they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have become picky in choosing a product, hence it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories as they see one active. You can use stories to promote your business as follows:

1. Sharing short-time deals is a good way to attract people to your products and services. You can set up the offer so that it can only be redeemed during the story's lifespan. Once people get to know about such deals, they will come for more.
2. Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. A familiar face is sure to attract more audience.

Live on Instagram

The best feature on Instagram is that you can stream live video on it. Once you go live on Instagram, you are at the forefront of your follower's feed. Hence, there are high chances of your followers engaging with your live stream. They get to see your stream even if they aren't physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage with your online audience. If your event is pre-planned, then you can promote it through emails and other social media platforms.

Bring in the makers

Give a personal touch to your stories by introducing your employees who have created your products and services. You can get the team members to share their journey in product development. Also, you can let your employees handle your brand's Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. The employees can even conduct a Q&A session for the audience to educate them about the product. Such video sessions create an emotional connect with the target audience and more views to your Instagram account.

Conclusion

If you aren't incorporating the power of Instagram into your digital marketing campaign, then you are missing out on something big. Instagram's potential if exploited properly, can take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you in getting started in doing so. You can even hire social media management agencies that will help you promote your products by creating some amazing video content.

What Time Should You Post on Instagram + How Often?

How To Get Your First 10,000 Instagram Followers (Without Buying Them)

6 Tips to Get More Views on Your YouTube Videos

Do you have a YouTube channel? If so, you may be looking for ways to get tons of views. According to statistics, YouTube videos get more than 1.5 billion views per day. On average, one viewer spend more than one hour on this platform. If your view counts are too low, we suggest that you follow this simple guide to grow your channel. Read on to know more.https://ezinearticles.com/?6-Tips-to-Get-More-Views-on-Your-YouTube-Videos&id=10221395

1. Spur on your Existing Viewers to Subscribe

Your existing viewers are an ideal source of video views for your next videos. So, you should encourage them to subscribe to your channel. Once they subscribe, you will see a gradual increase in your view counts.

All you need to do is request them to hit the subscribe button on your channel. Adding a call to action to your videos is also a great idea. You may also want to place a subscription link in your video descriptions for search engine ranking.

2. Ask your Viewers about what they want to see

If you make videos that don't appeal to your viewers, you will barely get any views. So, what you should do is ask your viewers about what they want to see. As a matter of fact, uploading content that your audience loves is a great way of building viewership and keeping the attention of your audience.

3. Use Playlists for Better Watch Time

According to the statistics released by YouTube, top channels on the platform have a lot of playlists. Actually, these brands know the importance of auto-play. When the content is great, people will just continue to watch videos as they auto play.

4. Use Cards and End Screens

With end screens and cards, you can direct your viewers to your other great content. Actually, cards work like pop-ups that show up during the playback. On the other hand, end-screens show up once your video ends.

5. Create SEO Titles and Descriptions

If people don't find your videos, they won't be able to watch them. In other words, you need to follow best SEO strategies in order to make your content search engine friendly. So, what you need to do is add potential keywords when creating titles and descriptions. Make sure that the keywords are relevant to your videos.

You can use Google AdWords Keyword Planner and Google Trends in order to make a list of useful keywords for your video descriptions.

6. Use Compelling Thumbnails

Most people scan content rather than read. Similarly, on YouTube, they scan through the list of videos before they hit the play button. So, make sure that the thumbnails of your videos are compelling. It's not a good idea to use auto-generated thumbnails. Instead, you should use custom thumbnails.

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