The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale.
Let's look at a few different ways you can use this marketing technique to your advantage:
• Create a contest that people enter and award a prize/prizes to the winner/winners.
• Give something of value to everyone who enters their email address.
If you're an alternative health provider, for example, you could offer one lucky winner a tangible product as a prize: nutritional supplements, a physical book you've written or a portable speaker-whatever you think your audience will like.
Or, you could offer something to everyone.
This could come in the form of an audio or video series you've recorded or a downloadable eBook you've written.
No matter what type of campaign you choose for landing page giveaways, you need to get set up with the right tools first.
Obviously, you'll need a landing page!
This is where you outline what you're giving away.
You can include information such as deadlines to enter, how to enter and so on. Keep in mind, there are different types of pages, and you'll probably use more than one on your site.
Katherine Hartvickson of Quantum Ascendance. She's an HR consultant who offers a free interview guidebook packed with expert tips to people who sign up.
Since stats tell us most people do not make a purchasing decision upon their first visit to a website, having a call to action on your home page can be a great way to get people initially interested in what you have to offer.
This gives you an opportunity to continue that virtual relationship with them, building the know, like and trust factor needed for them to decide on hiring you.
It's also a great idea to have a dedicated landing page that you can drive targeted traffic to, especially if you are using a paid campaign or from your social media efforts. This is what we set up for Katherine where there is no chance of the user getting distracted on nothing but signing up for her free guidebook:
Here's relationship expert and author Stuart Motola.
On each page within his site he has a separate place for people to land that details the benefits of his book. You'll notice on the right-hand side he gives visitors compelling reasons to provide an email address and receive the first chapter of his book.
On separate pages, you can provide more info on what you do and the benefits of your product or services. Giving them a little taste of what they can expect can improve your chances of converting them into customers.
We can help you decide which types of pages will work best for you, so don't worry about making that decision now!
You'll also need an email service provider.
This is the critical part of the equation! You want to be able to collect, store and send emails to those who sign up.
This should always be integrated into your site so people who sign up are also opting-in as Newsletter subscribers. That way, you can send them drip emails, offers and weekly or monthly newsletters down the road.
It's important to think about why you're giving something to website visitors.
It shouldn't just be about pushing content or your business offerings at them. Being strategic about your efforts is the key. Whether it's leading them to sign up for your consulting services, buy your product or call you for more information, have a clear intent and purpose before you start.Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293Article Source: http://EzineArticles.com/10109550
If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain.https://ezinearticles.com/?7-Habits-of-Great-Email-Marketers&id=10154973
Habit 1: Always Add Value
Assume your reader is busy. Also assume they're annoyed and looking to take it out on someone. If you do this, you'll write emails in the right way.
You'll be entertaining.
You'll be useful.
What you won't be is annoying, long winded for no reason, insulting or a waste of time.
Every email you send should be valuable. It should offer a unique insight or provide something useful.
I know one marketer who hadn't quite figured this out. She would send a weekly email talking about what she's up to and the latest offers. The problem was this only changed every month or so, meaning she sent the same email - word for word - three times in a row.
Sometimes you need to say the same thing more than once. That doesn't mean you have to say it the same way. Keep it fresh and reward the reader for opening your email.
Habit 2: Focus On Success and Forget About Losers
Let's say you create an amazing bribe to entice subscribers onto your list.
Then you see someone subscribe, download your bribe and unsubscribe 20 minutes later.
You might be tempted to get upset and start rethinking things.
Don't. You can forget about people like that. Freebie-seekers won't buy from you anyway, so who cares?
Focus on making sales. If a bunch of subscribers opt out of your list but you make record sales, that's a win.
Focus on building the relationship. Someone might be on the fence now and that's okay. Give them time, keep offering value and they'll probably buy later. And if not, who cares, right?
If your readers are trusting you more and more over time, then email marketing is working. If you're making sales, then it's working. Forget about individuals who just want your free bribes - they're not worth thinking about.
Habit 3: Learn From the Best
Who are the best email marketers in your niche?
Who are the best on the planet?
Have a read of their emails. Subscribe to their list. Notice what they say and how they say it. Compare their bribe to yours.
What can you learn from them?
What shouldn't you learn from them, because it won't work for you?
Trust me - the best marketers ask themselves this a lot too. Marketing always changes, so even the best know they need to keep learning.
Habit 4: Find Your Unique Voice
I said learn from the best. I didn't say imitate them.
When you study the best marketers, you'll notice a lot of amateurs imitating their style. I don't recommend it.
For one thing, it doesn't work.
For another, it's harder than figuring out your own voice.
Pay attention to how you speak in person. What's your energy like? Are you upbeat or crotchety? What strange phrases do you like to use?
Write your emails like this.
Yes, you want to come across as professional. Definitely do that. You also want to come across as human, though.
Habit 5: Be Reliable and Consistent
If you say you'll email five times a week, then email five times a week.
If you imply you'll add value with every email, then do so.
Consistency is key. Is it the most important thing? I don't know, but if you're consistent and you live long enough, success is guaranteed.
Habit 6: Sell
Your email marketing exists to sell. This is part of the value you add to the world. If your product or service helps people, then you owe it to them to convince them to buy.
Yes, you get something out of it.
But so do they. If there's mutual benefit and you're transparent about it, then it's the most ethical thing you can do.
Some people sell with every email they send. Others like to break it up with useful content. That's up to you to figure out - though you'll notice I sell with each of these. No matter what you choose, though, don't let a week go by without selling something to your list.
If they don't like it, they can leave. Say good riddance, as per Habit 2.
Habit 7: Keep Growing Your List
Over time, people will opt out. It doesn't matter how good you are or how amazing your emails are. It happens.
This means you keep needing new subscribers, even if you want to keep your numbers stable.
You need to keep growing just to stay in the same place.
Some part of your marketing efforts need to be dedicated to capturing subscribers. In between writing sales letters and emailing your list, you need to go out there into the world to find new readers.
Put your ethical bribe in front of them. Wiggle it enticingly until they can't resist anymore.
But remember, not all subscribers are equal. Go to where your ideal clients live - haunt their forums and Facebook groups and, if it's not against the group's terms, invite people to subscribe.Want to get in on the email action?If you want to keep learning about what email can do for your business, then sign up for this simple training for beginners here:https://skl.sh/2JTgdpsArticle Source: https://EzineArticles.com/expert/William_T_Batten/2522089Article Source: http://EzineArticles.com/10154973
#1 Provide your visitors with consistency The most important factor that will increase traffic is the consistency of the readers on your blog. You can adopt for daily topic systems, daily tricks, and tips or any other thing that comes to your mind. After that, you will see a sudden increase in your traffic. Make sure that you post often on your blog so that your visitors keep returning back to your blogs.
#2 Do not neglect old posts Prompting your old posts will also lead to increase in traffic. There are many people who write the post and entirely focus on that neglecting the old ones. Each post that bloggers write can generate traffic. You can create a spreadsheet with all the post, titles and links. Make sure that you are giving equal attention to yours. This way you will be able to double your traffic.
#3 Face the change There are many people who do consider redesigning their blogs as important because they are afraid of the change. You will need a new approach from time to time so don't be afraid and face the change. Your visitors might also be looking for something new and make your goals clearer. Changing the design of your pages like home page and others will definitely bounce up your traffic and users will feel a fresh look.
#4 Take your users to next page If your layout of the blog contains read, comments on the post then it is wrong. Users should know when to switch to next. Most of the user's after reading might want to go further and if they will not find a way they will quit. You might be thinking that users will visit your home page and then will seek from there, but this is not the case. It is your responsibility that you point them in the right direction. You can do this by linking your posts so that they can check out the other categories as well. This way they will know where they are heading the next.
#5 Summarize These are the tricks that will definitely help you in gaining traffic to your blogs. A blogger must think by keeping themselves in the shoes of the readers. They should think of making blogs that are interesting, informative and easy to navigate.
Also, make sure that you are changing the designs of your home page. Don't be afraid as this will please your readers. They will have a nice image of you because the one who loves changes is always having fresh ideas.Neha has been working with writing challenged clients for more than three years. She has expertise in all the niches and holds an artistic background. A writer by profession and an artist by nature make her writing more momentous and interesting. Email:- remarkable.writers5@gmail.comArticle Source: https://EzineArticles.com/expert/Neha_Morewal/2536817Article Source: http://EzineArticles.com/9959816
A funnel strategy is the creation of a number of pre-planned steps that a visitor goes through before they reach the end of the funnel where they can purchase your product or service. A funnel goal can also be for the viewer to leave an email address in exchange for a gift, PDF, video, or something else. https://ezinearticles.com/?Sales-Funnel-Strategies---Getting-Traffic-To-Your-Site&id=10003367
It's called a funnel because there might be a lot of people who enter the funnel, which is usually a post or page on a website, but many tend to drop out before reaching the conversion finish line. As the number of people lessens the crowd thins or narrows, resembling a funnel type.
When a visitor reaches a point of decision and does what you're nudging, or recommending them to do is called a conversion. The viewer converts from browsing to taking the action you wanted them to take.
The most successful funnels have only a few steps from start to conversion. Sometimes a way to increase conversions is to shorten the number of steps to a sale.
Getting Traffic To Your Funnel
One basic strategy is that traffic from organic searches, social media, or a YouTube video, drives traffic to your website blog page which leads the viewer to a product offer or recommendation. Reach visitors from social media and organic traffic and send them to your YouTube video.
Although not a replacement for regular blogging, video blogging has become an extremely popular way of reaching online viewers.
Article marketing is a great way to enter a lot of content online for the search engines to rank, and for the viewers that are searching for that same article content.
Building up the site naturally will provide continuous site growth without spending any money.
How to Leverage Organic Traffic For An Email Campaign
One great way to leverage your site traffic is through the use of pop-ups. It's important not to overuse pop-ups as they can take away from a friendly user experience while the viewer is trying to read your post.
Scaling a PPC Campaign is Easy
Sooner or later almost every successful business owner faces the decision of whether or not to expand the business to meet potential growth opportunities. The primary reason to scale a business is to increase profitability.
Here's how PPC works:
Each time that your ad is clicked, sending someone to your website, you pay the search engine a small fee. When your campaign is set and running nicely that fee will not be a problem because every click could very well produce a sale.
An example would be that the PPC fee is $.50 per click and you're selling a product worth $100. A few sales could pay for a lot of advertising and be a wise thing to do.
If you're going to leverage and scale, be sure to use an existing funnel, a process that already gets organic traffic and conversions. Then add to that already converting system an avenue for collecting email addresses for another campaign. This can also be done with a Facebook ad, or a YouTube ad sponsored Instagram or boosted post and more.
Adding additional traffic to an already existing campaign and taking, what is working and scale it through the paid traffic of some sort.
So you see, scaling with a pay-per-click campaign really is simple.SEE My #1 Recommendation: My name is Pete. If you would like to learn about making money in your own online business, it would be a great idea to take advantage of an absolutely FREE opportunity 10 FREE Certification Course Lessons and get 2 FREE WordPress websites to create, step by step, your own sites. There is No Card Required - Nothing To Lose. See for yourself at the bottom of every page >>> [https://newcareerat40.com]Article Source: https://EzineArticles.com/expert/Peter_Mangini/2298216 Article Source: http://EzineArticles.com/10003367
It's better to know why to sell an eBook before knowing how to sell. As everything is getting online then why not selling and buying of an item? Yes, you got that right. We are now in next-gen where selling an item is not as difficult as compared to the old time wherein everything was sold out manually by approaching a person or a company or distributing it offline through different showrooms or shops.https://ezinearticles.com/?How-to-Sell-EBooks-on-Amazon-and-Other-Digital-Platforms&id=9959996
Writing a Book is a hectic job and must be paid out accordingly. Authors and publishers used to spend a lot on getting their content printed, published as well as marketed. Sending books to different bookshelves and popular libraries so that their writings could be sold out and they get the monetary return at the earliest possible however it was not that easy as marketing and selling a book that nobody was aware of through offline sellers was a tedious and time-consuming job.
Time passed by and then something came into existence that changed the whole cycle of selling and buying process. Online marketing and selling was the technique that got adopted by a lot of authors and publishers wherein they found selling their electronic Books online on different platforms and getting paid for the same, directly through online transactions.
There is a lot to know about "how to sell an eBook on different platforms" however we would be talking about the most popular platform right now and that is Amazon.
There is a series of steps that need to be taken to get the desired output and they are as follows:
Create an Amazon KDP Account:
The starter here is creating a Kindle Direct Publishing account on Amazon. The link that can be used to sign up:
No worries if an EBook is not in Mobi/Kindle format as after uploading the book it would eventually get converted into the compatible Kindle format.
Add Books to the Bookshelf:
The next step that needs to be performed is adding an EBook to the bookshelf. On the Left-hand side of the dashboard after you are signed in, you will see an option of "Add New Title". Clicking on this option will take you to the page where you need to add the Book details.
The fields are quite self-explanatory however there are options to help you filling each field in case needed.
Enter your Book details and leave the ISBN (International Standard Book Number) field blank in case you do not have that info. Mention your name as well in case you are self-publishing the EBook.
Next, you need to choose the category you feel your book should reside in and the keywords as well that may help the readers find the desired content.
After all the above mentioned steps are done, you need to upload the cover image for your EBook which is as important as the EBook itself because this is the image that will be shown on Amazon Sale Page and would be a reflection of your content.
Uploading the EBook on the platform:
You can either upload a Kindle formatted eBook or a PDF/word format and let Amazon do the conversion for your EBook. If you are letting Amazon do the conversion thing then make sure you recheck the file for the pictures or graphics as converting online may disturb the formatting.
Confirm Your Pricing & Royalty Options:
You need to decide on the royalty option that you want to go for because the rest will be taken by Amazon.
There are 2 royalty options that you can select from:
35%
70%
If you want to keep 70% then you need to sell your book between $2.99 and $9.99. If the price is out of this range then you will only be getting 35% of the total selling price so beware and make sure you target the right pricing so that the return to your pocket is more.
If you either own or work in a business, you are concerned with content marketing and content. You do so much with your content. You entice people and you get them to think in a new way. You excite them and you educate them. You also provoke them in a very positive way. You ask thought-provoking questions.https://ezinearticles.com/?Why-Questions-Are-an-Effective-Selling-Tool&id=10023401
Asking questions goes a long way to promoting exciting discussions
Questions can either be incorporated into your content or they can be put into the discussion at the end of your posts. Both places can work well. It all depends on the people who decide to get involved with the discussion. If they are creative, passionate, and insightful, the discussion (which will launch from the question) will be lively and invaluable.
In many ways, questions are the lifeblood of your content. Of course, if you are going to be the person to answer the questions, you need to make sure that your answers are transparent and genuine. Otherwise, you won't be satisfying anyone's needs.
When it comes to exchanging (sharing) information with other people, everyone (you included) should go ahead and do that as freely as possible. Don't ever think that it is pointless to say whatever you feel you want to say because someone else has said it before you. The fact is that each person has a unique way of presenting the information. Your angle is bound to be different from the next person's angle and you really have no way of knowing how your information is going to be received.
As far as the success of your business is concerned, the last thing that you want to do is to allow someone else to do what you should be doing. In other words, you want to write your own content and ask/answer questions yourself.
Which types of questions are going to come up?
There are several different types of questions that will probably come up. You will be able to see patterns. Some of those questions are:
Concerning the cost of products and/or services.
Regarding issues that are being experienced.
Regarding the comparison of one product with another or several products.
Regarding what is working well compared with what is not working well.
Regarding reviews of products and/or services.
Ironically, although these are exactly the types of questions that come up, they are also the types of questions that many businesses are hesitant to embrace. With technology being as advanced as it is, many people like to find the answers on their own, if at all possible. Unfortunately, if those businesses continue to stick to that philosophy, they will most likely inevitably lose customers eventually.
From the perspective of the clients (and prospective clients), if the business doesn't want to answer those questions, that client may feel that the business has something to hide. That is certainly not the perception that the business would want to create. The relationship between the client and the business must be built on trust or it won't flourish.
Back to the business' perspective
Again, from the perspective of the business, there are some common reasons why they don't like to answer certain questions and discuss certain issues (particularly cost and pricing):
Customized pricing: Numerous businesses don't go with a set fee structure. They charge according to the job and according to the needs of the client.
Competitors will find out: The last thing that a business wants is to reveal their pricing to the competition. If that happens, of course, the competition can undercut them and take the business away. The truth is that they probably have a decent idea about the other business' pricing but they may not know exactly.
The business' prices are higher than other business' prices: If the clients discover this, they may get scared and not go with that business. However, in the interest of transparency, the business should still reveal the prices and hope that their honesty pays off. It usually will because, after all, you really do get what you pay for.
Conclusion
Questions are an excellent tool for your business. They can really get people to think and the discussions that occur as a result can really yield some amazing fruit. You will want to put some thought into your questions so that they have the greatest impact and promote the most lively, valuable discussions possible. However, it is a good idea to ask simple questions that have power behind them. Remember, It is important to ask questions because questions mean curiosity. Curiosity is what makes you grow as a person and as a business owner.Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
The headline should entice, inspire, and encourage your audience to do more.
1. Know Your Target Audience
Understanding the audience you want to attract with your headline is imperative in getting the headline worded correctly. The more you can narrow down the person in your mind, the easier it will be to create an effective headline. Learn your audience, know what words they like to use, and how to frame the problem and the solution in a way that piques their curiosity.
2. Write the Content First
Often, if you write the content first (whether it's a sales page, a landing page, an article, or a blog post), it's easier to come up with a headline that covers all the bases. Some people say that you should write the sales page before you even create the product, so it makes sense that you should write the content before you finish the headline.
3. Start with Benefits
Your audience wants to know what's in it for them. Your headline should tell them. Look at the headline of this article. A benefit is that these tips will improve lead generation. It gave you a reason to read the tips. That's why you're reading it now. It's not a trick; it's just the facts.
4. Include Problems
If your audience has a problem (for example, they want to generate more leads, sell more products, lose weight, or whatever that is), say it in the headline. The words in the headline will help them find the information and give them an idea of what's inside the content.
5. Don't Be Tricky
Avoid trying to be tricky just to get clicks. Of course, there are times when a funny headline can do wonders to get clicks, likes, shares, and so forth, but you should be very careful because they don't usually work.
6. Read Your Headlines Out Loud
Once you've created a headline, go ahead and write three or four for the same content. Then read them out loud. Do they sound natural? Which one seems the most interesting and the most relevant to your audience? If you like them all, remember you can use them in other platforms to announce the information.
7. Test and Revise
Anytime you create a new headline, it's imperative that you test it. You can test two or more headlines against each other to find out which works best, using A/B testing software via Google or another platform. This will help tremendously.
Remember the reason you want to create an amazing headline. Know what the entire point is. Is it to make a sale? Is it to get them to click through and read a blog post? Do you want them to download your lead magnet? Knowing what you want the action to be and where you are directing them to, helps create the best headlines.When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplanArticle Source: https://EzineArticles.com/expert/Jon_Allo/1079948
You need to know your audience, know their pain points, and understand your niche very well to write content that isn't only relevant but is also interesting to them.
2. Create Consistent Content
Once you start producing content for your blog, it needs to go out on a regular basis. That may seem like a tall order but if you really know your audience, you'll be able to create at least one blog post a week that is of interest to them.
3. Share on Social Media
When you publish a new blog post, always share it immediately to all of your social media accounts. You want to be part of proudly promoting everything you publish. If you won't share it, why should they?
4. Share New Posts to Your Email List
Every time you publish a blog post, write up a blurb, link to the blog post, and add it to your autoresponder if it's evergreen or a broadcast if it's not evergreen. This will bring your viewers back to your website and encourage them to share too.
5. Add Content Upgrades to Build Your Email List
Every blog post you publish is an opportunity to add content upgrades. A content upgrade is content that you link to within a blog post that offers more information. Usually, it'll be downloadable, such as a checklist or cheat sheet that requires an email address to receive.
6. Participate in Your Niche Community
Every niche has a community. You should participate in that community as much as possible so that people are curious about you and want to read your blog posts.
7. Make New Contacts Every Day
It's important to network and build your contacts. Focus on very specific contacts, just not anyone. Getting 100 a day isn't going to help if they're 100 people who aren't interested. Locate the people who will be interested and reach out to them.
8. Pull Their Heart Strings
If you can connect to your viewers on an emotional level, they'll come back for more. Even if you're blogging about business you can show care, love, joy, and even sadness as you connect to your readers on a new level by being open yourself.
9. Create Headlines That Perform Well
Your headlines are important. Don't try to trick readers into clicking and then provide a post about something totally irrelevant to the headline or subject line. Instead, work hard to provide a good, keyword-rich headline that makes your viewers curious enough to click through.
10. Add Stand-Out Visuals
How a post looks is important too. Add visuals that enhance the message and draw attention to the what you're trying to explain in the post. Take some of your own photos and don't always use stock images as they are; crop them differently, add colors, and make it look interesting. Don't forget to name the image by the subject of the post.Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blogArticle Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Do you picture a potential customer reading your text? And do you think about what makes him - or her - click?
That's what most web writers do.
They treat their web visitors like human beings who like to read.
They treat their web visitors just like readers of printed text.
But that's wrong. Completely wrong. Because web copy is totally different than print copy.
Web copy is scanned. Or glanced at. Not read.
Want to write better web content?
Your web visitors are hunting for information or products. They make quick decisions without thinking.
So how can you persuade web visitors to take action if they don't read your text?
Let me explain...
Below follow 9 tips to write persuasive copy for the web.
Ready?
1. Treat your web visitors like wild animals
Your website visitors behave like wild animals (source: Jakob Nielsen's Alertbox).
They're hunting for information or a product to buy - just like a hungry panther hunts for his next meal.
When a panther sniffs a scent trail he quickly decides: will the scent trail lead to a good meal? And will it be an easy catch?
Your web visitors consider the same two things: Does your website offer what they're looking for? And can they find it easily?
A hungry panther doesn't like wasting time to catch a meal. And your web visitors don't want to browse around your website for several long minutes to find the product they're after. They want to find it quickly.
Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not. So if your site looks complicated with a lot of options to choose from, they click away to check out another website.
Web visitors quickly glance at your web page before guessing whether they're in the right place or not. They don't need to know for sure. They just want to make a quick decision.
If your web visitors only glance at your website, how do you get your message across?
2. Put your most important information first
Writing for the web is completely different from writing an essay or a paper.
An essay might go like this: First, explain what you're going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion - at the end of your essay!
On web pages you have to do the opposite: your most important points always come first.
An example: you're looking for a new red three-seater sofa. When you arrive at a website you want to see it sells sofas. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.
Or say you're looking for a copywriter for your website. Maybe you're looking for someone local, so you need to see a copywriter is based in Manchester which is nearby. Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like copywriting for the medical industry.
Information that's most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then - maybe they'd like to know some background information.
Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture.
It's the same on your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?
3. Don't try to be clever or creative
On the web it's rare that a reader hangs on to every word you write. He doesn't have time. He's in a hurry because he could check out several other scent trails - websites - instead of wasting time trying to figure out what you do.
Simple statements often work best.
[W]hen I look at a Web page it should be self-evident. Obvious. Self-explanatory. ~ Steve Krug.
Clever phrasing requires people to think. And asking people to think, doesn't work on the web because web visitors are hunting - they don't have time to think. So keep your web copy as simple as possible.
Write as if you're writing for a 12-year old because that makes your copy easy-to-follow. And be careful with jokes unless you're absolutely sure your target audience will get them.
4. Write for scanners
How many people read web pages?
Hardly anybody!
[What most web visitors do] is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they're looking for. - Steve Krug
Research suggests that only 16% of people read web pages word-for-word. Most people scan. (source: Jakob Nielsen's Alertbox).
How can you write for scanners? A check list:
Does your headline communicate what you're about?
Does your image caption communicate a sales message?
Do your sub headlines summarize your key points?
Do easy-to-scan bullet points reduce wordiness?
Your web visitor is hunting for information or products. Ensure he can understand your most important information by just glancing at your web page.
5. Use familiar words
As Web readers, we are hunter-gatherers once again - only this time, instead of scanning the horizon for prey, we scan pages for carewords. When we see these words, we click, we act. ~ Gerry McGovern
Imagine you want to fly to Bangkok for a holiday and you're looking for a cheap flight. What will you search for: a cost-effective flight, a low-fare, or a cheap flight to Bangkok?
Nobody searches for cost-effective flights. As Google's Keyword Tool shows cheap is what people are looking for:
Keyword search results showing cheap is far more popular than low fare and cost effective
Most people search for cheap flights
Carewords are the words people are looking for. We often like to make ourselves sound better than we are. We try to embellish what we do. We try to sound scientific, fancy or special. But your web visitor is looking for familiar words - carewords - because they're the scent trail that tells him he's in the right place.
6. Write for lazy people
Just like the lazy panther looks for an easy catch for his dinner, your web visitor doesn't want to make an effort to read your text.
Make your copy easy to read:
Use short paragraphs - four sentences max
Use short sentences - twelve on average
Skip unnecessary words
Avoid jargon and gobbledygook
Avoid the passive tense
Avoid needless repetition
Address your web visitors directly-use the word you
Shorten your text
How short should your text be? Steve Krug recommends you get rid of half the words on each page, and then get rid of half of what's left. That maybe an overly demanding target, but give it a go. Set yourself a challenge and make your text as short as possible.
7. Expect people to arrive anywhere on your website
People usually read a book from chapter one, via chapter two to three and four etc.
Now, imagine people pick up a book and start reading somewhere completely at random. Possibly at the beginning of the last chapter, maybe in the middle of chapter three, or at the last page of chapter one.
That's what the web is like. Most web visitors will not start reading at your home page. They may arrive on any of your web pages.
If you don't know where people arrive on your website, go to Google Analytics >> Site Content >> Landing Pages. You can see exactly how many web visitors arrived on each web page.
If each web page can be an entry page what does that mean?
Each page should be easy to scan
Each page should clarify to people where they are; and what your site is about
Each page should have a call to action telling people where to go next-to read another blog post, sign up for your email newsletter, check out a detailed product description or testimonial, request a quote or add a product to a shopping cart
Don't rely on your navigation bar to tell people what to do next. Include a button or link to guide people to take the next step. On each page.
8. Make it easy for hunters to find you
Potential customers are hunting for information or products.
How can you help them find you?
Lure potential customers to your website by providing useful information. That's how writing for SEO (Search Engine Optimization) basically works:
Answer the questions potential customers are asking
Discuss one key topic for each page
Include links to relevant pages on your own website or to other websites
Use phrases and words your potential customers are looking for
Above all: Be helpful.
9. Make a visual impression
Web copy and web design should work together.
You can't write your words, you can't compose your sentences, you can create your bullet points, without considering how your web page will look.
The visual appeal of your website impacts the readability of your text; and influences whether web visitors can quickly get what you're about.
How to increase the visual appeal of your web copy:
Replace text by photographs or videos
Consider different font sizes - think about people scanning large text first
Emphasize quotes of customers (or experts) to add credibility
Play around with highlights, bold text, CAPS, or italics
Break a long headline into a headline with a sub headline
Change paragraphs into bullet points
Most importantly: de-clutter. Reduce noise and add white space. Not only will it make your website easier to read, it will also increase your perceived trust (source: Social Triggers).
The truth about writing persuasive web copy
I'd love to tell you that writing persuasive web copy is easy.
But the truth is that writing simple, useful copy is hard.
Don't treat your web visitors like academics who love reading challenging and complicated texts. Don't treat your web visitors like lawyers poring over small print. Don't be wordy. And don't show off your extensive vocabulary.
Instead make your text as simple as possible.
Don't try to be everything to everybody. Know who you are and what you do.
If your positioning is clear, it's much easier to stand out on the web and be found. If your message is clear, it's much easier to create persuasive web copy.
Be clear. Be specific. Be bold.
Want to improve your writing skills further?
Join the 16-Part Snackable Writing Course (it's free!):
Discover the Power of the Subtle Nod and other persuasive tricks
Learn how to cure sentence bloat and avoid irritating your readers
Receive 16 simple tips to write more seductive content and win more businessDaniel Mcbreen is a professional content writer interested in writing impressive articles on web content writing tips.Article Source: https://EzineArticles.com/expert/Daniel_Mcbreen/216324Article Source: http://EzineArticles.com/10000442
Blogging has become a popular choice among people. Blogging is also another way of establishing your web presence. Besides, it provides an insight to your life for the entire world. Not everyone resorts to blogging only for these purposes alone. Instead, some prefer to make money blogging. Is it not surprising to see many earning their likelihood as a full-time blogger!https://ezinearticles.com/?6-Greats-Ways-To-Make-Money-Blogging&id=9486794
If you too wish to earn money blogging, you will find 6 great ways to accomplish this:
Start Your Own Blog
There are several blogging platforms available in the internet. Just register with one wherein you will find all requisite instructions. Using top level domain name is another way of creating a blog. This will help you to transform your blog into a full-fledged internet business.
Start Working On It
Once you have successfully created the blog, start to work on it. Remember - short cuts won't bring any money. Instead, hard work can pay rich dividends. Make sure to add fresh contents to your blog on regular intervals. The posts you make ought to be easily identifiable and distinct. For instance, promote your business with interesting and relevant posts.
Thousands of blogs get created in the cyberspace every day. Only a handful of them succeed in making money. If you wish to stand out from others, working extra hard is the key. Opt for an extremely good layout and catchy content in your site. Opt for excellent templates, themes and layout.
Explore The Money Making Alternatives
When it comes to make money blogging alternatives available, the list is endless. The most popular options are:
· Contextual ads - you can sign up with websites like Google AdSense or Chitika and keep adding advertising links. When a reader click's on the link provided by you, view's the advertisement or make purchases from a sponsor, you get a commission from Google.
· Sell available advertising space - when you witness a steady flow of visitors and a growth of your blog's popularity, you can sell advertising spots. There are several companies looking for such spaces. Unlike Gooogle AdSense, selling the space guarantees a fixed monthly income.
Join Paid Blog Networks
You can earn money blogging simply by joining any paid blog network. By joining these networks you get a chance to write for fellow bloggers. You can even promote their products/services on your blog. Make use of blog sites that pay a fixed fee for coming up with a particular advertisement and linking the same into your blog.
Adopt Affiliate Marketing
This is regarded as a performance based marketing technique. As an affiliate, you are rewarded for bringing customer with your affiliate marketing efforts. Here, you promote a merchant's product through an affiliate link. The reward in question is paid in the form of a commission. The internet is filled with such affiliate programs. You can join the popular ones like Chikita Mini Malls or Amazon.
Go For CPA Offers
CPA or Cost Per Action is almost like the affiliate marketing technique. the only difference is - here you get monetarily rewarded on completion of a task assigned by advertisers and companies. Here, you need to choose an offer you wish to advertise. This advertising is usually done through banner ads or hyperlinks in your blog to make money blogging.For further information, please visit: http://typenmakemoney.blogspot.com. The blog tells you the easiest ways to earn online.Article Source: https://EzineArticles.com/expert/Bijoy_Ranjan_Dey/617766Article Source: http://EzineArticles.com/9486794
In your effort to continually share valuable, educational, exciting content, one of the motivating factors is that other people will read what you are sharing and benefit from your expertise. Once you get people to read your blog (and, hopefully, continue to read your blog), your next goal is to start to develop a relationship with them and eventually convert them to clients and get them to share your content with other people.https://ezinearticles.com/?Increasing-the-Number-of-Subscribers-to-Your-Blog&id=10159389
Understanding the value of your target audience members
When it comes to your business, there are many things that you shouldn't take for granted. One of those things is the importance of other people not only reading your blog but sharing it as well. With blog writing (or writing any content), your blog subscribers are extremely important. In fact, it is safe to say that they are critical to the success of your business. Without them, you wouldn't get anywhere at all.
If your content is what it should be and it engages your target audience, the people will read many blogs and you will know about it. A positive result of that is the increase in traffic.
Of course, when you think about traffic, you don't just want random people to read your blog, you want qualified, appropriate people to read it and share it. The key is to get the people who start reading your blog to continue to read all of the blogs that you share and to tell other people about your blog as well. The question that you may be asking right now is, "How do I do that?" Well, there are some different ways that you can accomplish that.
Make sure that your blogs are optimized: If your blogs are optimized, they will appear at the top of the page when a person is searching for what you are offering. It will not require a great deal of effort for you to optimize your blogs and it will be well worth any effort that you make. Another important thing that you will definitely want to include is an effective call-to-action (CTA). You will soon notice that the CTA makes a big difference in how people respond to you and interact with you.
Make sure that you give your target audience members the opportunity to opt-in: If you put a box in your website's landing page, you may be surprised at how much you can increase the number of subscribers you get (or increase). If people like what they are reading, it is not a big leap for them to opt-in to receiving other information that you have to offer on a continuing basis. Many people will be willing to give you a way to contact them. If you happen to have multiple landing pages, you should add the box to each one of them.
Offer an incentive for new people: There are many possible incentives that you can offer, such as an eBook, white paper, discount of some sort on your offerings, etc. In general, people love to feel that they are getting something for nothing. It makes them feel special and everyone loves that.
Your blog is a stepping stone for the rest of your content: If you do it right, people will be excited about your blog, and they will want to keep reading. The next, logical step after that is that they will want to read other content that you have shared. That is exactly what you want to happen. The more they read, the more they will understand how much valuable knowledge you possess. That is also another wonderful thing to be able to share with other people whom they know and trust.
Allow them to subscribe to your blog through your homepage: Since increasing your list of subscribers is so important and website visitors are also vitally important, why not make it really easy and combine the two? If you give your website visitors (and potential subscribers) the opportunity to subscribe to your blog right on your homepage, the chances are that a large number of those visitors will be willing to do just that.
Conclusion
The truth is that you want to increase the number of subscribers of your blog because that benefits your brand/business. Ask your target audience members to give you what you need; however, ask in a very polite way. It is also effective to share other content and offer valuable comments on that content. People will appreciate your insight. As always, it is all in the approach. You should never assume that other people have a responsibility to sign up. They certainly do not. It is their choice, not their obligation.Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
The online industry is growing every passing day. The proof is - there are many options to earn money from internet. Affiliate marketing is one of them and it is currently selling like a hot cake! There are two possible reasons behind its immense popularity and demand. Firstly, the process involved is very simple and easy to follow. Secondly, it commands a very little investment and offers a steady source of income.https://ezinearticles.com/?5-Simple-Steps-To-Earn-Money-From-Internet-As-An-Affiliate-Marketer&id=9499189
When it comes to the process involved, it comprises of three things - seller, middle man and customer. The internet marketer basically plays the role of the middleman. The marketer promotes products of the seller and earns a certain amount of commission every time a customer purchase's the said product.
Remember - as an affiliate, you are expected to generate sales through different promotional tools. Therefore, you are expected to take appropriate measures which in turn can enhance your earnings. Following are the 4 simple steps that can help you in this regard.
Choose Your Niche Wisely: Make sure to choose the niche/topic that you are passionate about. It will help you in your work if you select a particular area that interests you. If needed, you may take help of search engines or online forums. It helps in identifying products or services that are in great demand now. Whatever niche you choose, always stick to it. It is advisable that you don't jump from one niche/topic to another. For, it has chances of destroying the trust of your customers
.
Select Products With A Thorough Investigation
As a part of investigation, try to judge the marketability and profitability of the products you choose. Fortunately, there are several affiliate marketing networks such as Commission Junction that is very helpful. These websites have a marketplace wherein you can find innumerable number of products. The best part - registration to these sites is absolutely free of cost. On completion of registration, you are provided with an affiliate ID and a special affiliate link. Every time a customer clicks the link and buys a product, your account gets credited with the commission.
Make A Blog or Website To Reach Your Audience
Having a blog or website of your own allows you to reach your target audiences in quick time. In addition, it permits you to place your affiliate links according to your convenience. Instead of registering with free web hosting service provider, it is better to opt for reputable companies like Host Monster or GoDaddy. This way, your objective to earn money from internet becomes smoother and easy.
Create Quality Content: Your website or blog may contain the slickest web features. However, it has no relevance when it comes to driving traffic. Instead, it will all depend on quality of content you provide. In order to attract customers and convert the clicks into sales, it is very important you keep all promotional matter very alluring. If time does not permit you to write such content, you may get it written by someone else.
Drive Quality Traffic To Your Blog or Website: If you wish to earn money from internet with affiliate marketing, you need to drive website traffic. For this purpose, you may utilize suitable methods like E-mail marketing, Classified Ads, Paid Advertisement and Article marketing. This is very important when you choose programs like Amazon Affiliate Marketing. More traffic means more visitors, more sales and more commission!
