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Your 2019 Guide on How to Use Video in Email Marketing

Tt's not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.https://ezinearticles.com/?Your-2019-Guide-on-How-to-Use-Video-in-Email-Marketing&id=10132581

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I've talked about using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).

Some other benefits of video marketing:

• It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.

• It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.

• It's cost-effective. You don't need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.

• It grabs attention. Especially when added into your newsletter, a video captures your audience's attention and compels them to want to watch.

First, the Technical Part of Video Email Marketing

Before you start brainstorming ways to use video in email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don't support the requirements for using email with video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.

This gives the appearance there's actually video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn't support the video technology.

>> Learn more about the features of our favourite email providers.

No matter what eNewsletter tool you use, it's crucial to test your campaign before you send it out. You'll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that's been helping clients create successful eNewsletter campaigns since 2003.

Next, Make Sure You're Mobile

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you have to ensure you're keeping smartphones in mind when you're email marketing with video.

Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It's still important to keep the file size as low as possible so the video doesn't need to buffer to start playing. Mobile devices don't have the fastest download speed.

A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure autoplay is off, especially on mobile. Most people don't appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.

Now, On to the Creative Part

With the technical stuff out of the way, let's look at how you can actually create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you're just sending content out into the world and hoping it will be seen and loved.

Why are you creating this campaign? To generate leads, brand awareness, followers... ?

Once you've identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a "sneak peak" of that video in your email marketing campaign, linking to the full-length version.

Here are six tips and inspiration to get you started:

1. Use the word "video" in your subject line to make your message stands out.

2. Promote an event. Let's use a law office as an example. We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3. Offer tips. When it comes to email marketing with video, users want short, digestible clips. A "Top 5" or "4 ways to improve" will get more attention than a 2-minute creation of you trying to explain a product.

4. Create a series. This is a great way to keep people engaged with your expertise, as long as what you're providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

• Part 1: DIY or hire a lawyer?

• Part 2: Filing the necessary paperwork

• Part 3: Dividing assets

• Part 4: Supporting your children

5. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.

6. Think outside the box. Now, we don't all have the budget outdoor company Patagonia does; however, look at how they've integrated amazing footage into their email campaigns. It doesn't focus on their surfing gear, but it's relevant to their customers.

Whether you're a life coach shooting some footage while you're on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they'll stop paying attention. Think of it as one way to stand out from the crowd, but don't neglect your other tactics.

Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job. And, it needs to be done well or else you'll end up alienating and losing subscribers

Does Blogging Still Work In 2019

Growing Your Online Social Community Effectively

Social communities are all around you and the chances are very good that you are a part of at least a few online social communities for your business. However, did you ever think about building your own online community and populating it with the people who you feel will be most effective? There are easy ways to accomplish that and before you know it, you will have created an amazing online social community of your own.https://ezinearticles.com/?Growing-Your-Online-Social-Community-Effectively&id=9796266

Choosing the right theme and the right people
When it comes to growing a social community online, there are certain important things that you will want to consider so that your community is really effective and it really accomplishes the goals that you have set up to accomplish over time.

Once you have been able to build your social community, you will need to grow that community and continue to populate it with the most appropriate people so that the discussions that occur help the community to flourish. That means that you not only need to work the community once you have attracted the initial number of people but that you also need to continue to attract the right kind of people so that your community can grow and grow in the right way.

At this point, you are probably wondering exactly you should go about establishing and growing your social community and you should understand that it is not as intimidating or difficult as you may think it is.

• Recognize that establishing and growing your online social community is a really good thing: There are several positive aspects of this. First of all, if the community belongs to you, you have controCol over who you admit and who you don't admit. You can choose to put limits on the types of discussions that occur or to let the people who are interacting to have a tremendous amount of freedom with the discussions that they are having. It is totally your call. Of course, the other people have free will. They can choose to be a part of your community or not. If they choose to leave, so be it. On the other hand, if they find your community to be valuable and to support their values and what they are trying to accomplish with their own businesses, they will probably be with you for quite a while. Another thing that is totally under your control is the types of people you want to have in your community. You can promote the community in different ways and you can customize your promotion to appeal to the people you want to have around you. You should remember that if you populate your community with the right people, the quality of the interactions that you share with the community members will be very high.


• Do it for the right reasons: If you are going to go through the effort and time to establish your community and then to populate it with cherry-picked members, you need to make sure that the commitment that you are making to the community is for the right reasons. Your community is a reflection of you and of the members of your community. That means that you will express your values and anyone who is involved with your community will understand your position on a whole bunch of issues, not to mention that your core values and your mission will be apparent as well. Just as is the case with the other communities (belonging to other people) of which you are a member, you will need to revolve around top-quality, relevant, valuable content that allows the community to grow in the right direction. It is important to remain well aware of the fact that your community is made up of human beings. That means that you all interact on an emotional level. That fact alone will allow you to grow the groups successfully because the relationships that you share with the other group members will become deeper and more meaningful over time.


• Choose the right members: In addition to establishing your social community for the right reasons, you also need to choose the right people with whom to populate your community. Without them, your community will not be successful. You will want to be very careful about the demographics that you choose. Considering that it is an online community, geography may not play an extremely important role. However, each community is different and your community may end up being a combination of online and in-person. That is entirely up to you. Whatever demographic aspects you choose, you will want to make sure that the people who possess those features actually enhance your community.


• Ensure that your community experience is valuable to your members: The truth is that there is a lot of information out there and, let's be honest, a lot of garbage out there as well. The fact is that, once you establish your community, you have a responsibility to the members of that community. You should make certain decisions right at the beginning, as you are building the foundation of your community. It is important to remember that your social community is not just for your benefit. The members of the community deserve just as much as you do. The only difference between you is that you are in a position in which you can make decisions. In your quest to attract the most appropriate people, you will need to make a tremendous effort to let those people know that not only is your community worthwhile for them but that you will also do your best to make them want to stick around for a long time. Smoke and mirrors can be very impressive; however, if you have not substance or real meaning to your community, what is the point?


• The people are what is important: The reality is that you will need to tell the right people about your community; however, the promotion of the community is not nearly as important as the people themselves. Your community is a democracy (to a great extent). That means that your members have opinions, thoughts, and feelings that matter to you and that matter to the community as a whole. You must always make the community members understand that you are not in it by yourself. Without them, there would be no community. Human beings love to be valued and they love to feel that there needs and want are important.

Conclusion
Your online social community can really do a lot of great work. Your online social community will increase your business' visibility and your credibility will increase. The people in your community will take you a very long way if you choose them appropriately. For that reason, you will want to take your time and choose them carefully. If you combine the right people (who have all sorts of amazing ideas) with the right information (content that is on target and extremely effective), you have a winning combination that will be a raging success.

Job Security in an Automated World

Industrialization did bring along this notion of jobs which was an offshoot of socialist upheaval. Although there is nothing wrong with it and it did exist in some or the other form of local, domestic and national services. From governmental bodies to various departments such as military and administration but the concept of job creation was tagged along the desire of an individual to be secure in the post mainstream monarchy world of 20th Century. It provided a sense of stability and the ability to work in coherence with the society and afford a lifestyle, have a car and enjoy the weekend. Get a house, go for vacation and have a retirement fund kind of life.https://ezinearticles.com/?Job-Security-in-an-Automated-World&id=9796356

But since all of this was present- what actually lagged was this sense of ownership of one's energies and productivity to create something unique and something empowering for others around them. Therefore, you see this entrepreneurial revolution brewing up with all these startups from Silicon Valley taking over the suddenly stagnant world. There is no ideological rift but that the change was imminent. The new generation of millennial were fed up of the old-school way of conducting life- there was no thrill no interactivity and no charm at all. Nothing to look forward, nothing to feel passionate about- just a subtle way to eat, sleep, work and repeat. There was no sensation in terms of daring ideas and finding ways to improve lifestyle.

It just wasn't there. The ways to enhance the global growth that had saturated, was running in circles to find something extraordinary that moves this stagnancy forward. IT and the Silicon Valley outlook provided the sudden base, platform and runway for these ideas to leap and reach forward. It was time that someone who doesn't own a shipping company, airline, bank or real estate can come forward and claim the limelight and perks. It was inventive and yes he did provide real value. You can call him Jobs, Gates, Bezos, Page or Zuckerberg- the name keeps changing but the vision remains the same. To make life more fun and more enterprising. But yes, it did break lot of preconceived notions and stereotypes. Boy, are we ready to embrace this? We better be, because the way things are moving ahead looks like if we don't adopt- we will be thrown out of the game.

Looking at the bigger picture and this gradual shift in employment patterns. Conspiracy theorists may wonder if the global economic meltdown was actually engineered to jolt people so that they move towards life of self-fulfillment. Living with paycheck to paycheck left little to appreciate what they were doing. So when money lost its power to satisfy us, we wanted passion to gear our profession.

People were forced out of their homes and deprived of their savings, earning and credit limits to find jobs for which they would work for less. Big pay checks were only left for those who would go out of the way to create a niche for themselves. It may sound a little risky but this development was so long overdue that there was no option left but to force people to take charge of their own lives. There were foreclosures and there were stock market losses but was it a silent call? Only time will tell and whistleblowers will reveal.

7 Habits of Great Email Marketers

If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain. https://ezinearticles.com/?7-Habits-of-Great-Email-Marketers&id=10154973

Habit 1: Always Add Value

Assume your reader is busy. Also assume they're annoyed and looking to take it out on someone. If you do this, you'll write emails in the right way.

You'll be entertaining.

You'll be useful.

What you won't be is annoying, long winded for no reason, insulting or a waste of time.

Every email you send should be valuable. It should offer a unique insight or provide something useful.

I know one marketer who hadn't quite figured this out. She would send a weekly email talking about what she's up to and the latest offers. The problem was this only changed every month or so, meaning she sent the same email - word for word - three times in a row.

Sometimes you need to say the same thing more than once. That doesn't mean you have to say it the same way. Keep it fresh and reward the reader for opening your email.

Habit 2: Focus On Success and Forget About Losers

Let's say you create an amazing bribe to entice subscribers onto your list.

Then you see someone subscribe, download your bribe and unsubscribe 20 minutes later.

You might be tempted to get upset and start rethinking things.

Don't. You can forget about people like that. Freebie-seekers won't buy from you anyway, so who cares?

Focus on making sales. If a bunch of subscribers opt out of your list but you make record sales, that's a win.

Focus on building the relationship. Someone might be on the fence now and that's okay. Give them time, keep offering value and they'll probably buy later. And if not, who cares, right?

If your readers are trusting you more and more over time, then email marketing is working. If you're making sales, then it's working. Forget about individuals who just want your free bribes - they're not worth thinking about.

Habit 3: Learn From the Best

Who are the best email marketers in your niche?

Who are the best on the planet?

Have a read of their emails. Subscribe to their list. Notice what they say and how they say it. Compare their bribe to yours.

What can you learn from them?

What shouldn't you learn from them, because it won't work for you?

Trust me - the best marketers ask themselves this a lot too. Marketing always changes, so even the best know they need to keep learning.

Habit 4: Find Your Unique Voice

I said learn from the best. I didn't say imitate them.

When you study the best marketers, you'll notice a lot of amateurs imitating their style. I don't recommend it.

For one thing, it doesn't work.

For another, it's harder than figuring out your own voice.

Pay attention to how you speak in person. What's your energy like? Are you upbeat or crotchety? What strange phrases do you like to use?

Write your emails like this.

Yes, you want to come across as professional. Definitely do that. You also want to come across as human, though.

Habit 5: Be Reliable and Consistent

If you say you'll email five times a week, then email five times a week.

If you imply you'll add value with every email, then do so.

Consistency is key. Is it the most important thing? I don't know, but if you're consistent and you live long enough, success is guaranteed.

Habit 6: Sell

Your email marketing exists to sell. This is part of the value you add to the world. If your product or service helps people, then you owe it to them to convince them to buy.

Yes, you get something out of it.

But so do they. If there's mutual benefit and you're transparent about it, then it's the most ethical thing you can do.

Some people sell with every email they send. Others like to break it up with useful content. That's up to you to figure out - though you'll notice I sell with each of these. No matter what you choose, though, don't let a week go by without selling something to your list.

If they don't like it, they can leave. Say good riddance, as per Habit 2.

Habit 7: Keep Growing Your List

Over time, people will opt out. It doesn't matter how good you are or how amazing your emails are. It happens.

This means you keep needing new subscribers, even if you want to keep your numbers stable.

You need to keep growing just to stay in the same place.

Some part of your marketing efforts need to be dedicated to capturing subscribers. In between writing sales letters and emailing your list, you need to go out there into the world to find new readers.

Put your ethical bribe in front of them. Wiggle it enticingly until they can't resist anymore.

But remember, not all subscribers are equal. Go to where your ideal clients live - haunt their forums and Facebook groups and, if it's not against the group's terms, invite people to subscribe.

Starting a Sales Conversation & Cross-Selling

Simple But Effective Steps To Increasing Your Email Open Rate

Are you an email marketer losing nights on how to improve your email open rate? If you answered yes to this question, then grab a glass of chilled water and read this piece to the end.https://ezinearticles.com/?Simple-But-Effective-Steps-To-Increasing-Your-Email-Open-Rate&id=9963902

To many, email marketing is plummeting but that's a pure lie. If you own a business and you are yet to start building your list, is a time you start.

Why build a list you may ask?

It is simple: email list gives you full control of your prospects and leads. If you depend on Facebook or any of the social media platforms, the owners could just wake up and set a new rule that might take you some time to implement in your business.

With an email list, no one makes and changes rules for you. You have your subscribers and sends broadcast whenever you want.

But the problem often associated with email marketing is how to increase email open rates and this can be done without losing nights.

Yes, you heard that right.

Follow these simple steps to increase your email open rate.

Write Engaging And Valuable Content
Your subscribers subscribed to your list because they are interested in the information that you promised delivering to them. And to keep them continuously interested in you, you have to consistently deliver on your promise.

In delivering your promise, you have to focus on delivering value to your list first before pitching - deliver more of valuable content.

And remember, creepy contents will cause your subscribers to lose interest in you. So strive to always deliver quality contents at all time.

Clear, Concise And Compelling Headline
The subject headline is where you make your first impression, the first thing your subscribers see whenever they receive your email is your headline, and their decision on whether to open your email or not is in a way determined by your headline.

You must always strive and dedicate ample time to crafting a clear, concise and compelling subject headline which by merely skimming through it will let them know what is in it for them.

Nobody wants to waste his/her time on what doesn't add value to his life. If you are really dead serious about increasing your open rate, you must try as much as you can to stop using a vague headline. Always ensure that your headline is relevant to the body of your email.

There's not as annoying as tricking someone with your headline to open your email, and the entire content is totally different from the headline.

Desist from such as it will only have one effect on your open rate - reduce your email open rate as a result of subscriber losing interest in you.

List Segmentation
This is another way of increasing your open rate but it has to be done with care. You could decide to segment your list in many ways. For example, it could be based on niche interest, purchase, opened messages or time since your last interaction. Splitting your list into segments helps you deliver high-quality contents, highly quality blasts and by so doing, improve your email open rates.

Personalize Your Email
Just like every other marketing copy, your email is much more likely to be opened and engaged if it sounds like it is written to a particular person.

Write as if you are talking to a person sitting before - write to a person and not persons.

If this sounds difficult, get a picture, place it before you and write as if you are talking to the person on the photo directly.

This level of familiarity will engage the subscriber and encourage him to keep opening your emails in the future.

Optimize Your Email For Mobile
Many have actually neglected this aspect in their email marketing. But it is actually one thing you mustn't joke with because 41% of email opens now happen on mobile.

And for you to grab your own share of this number, you must optimize your emails' layout on mobile so that it renders very well on mobile.

If it doesn't render well, it will cause people to lose interest in opening your emails since they can't read it and this will result in low open rate. https://ezinearticles.com/?Simple-But-Effective-Steps-To-Increasing-Your-Email-Open-Rate&id=9963902

Subject Headline Length
Hitting the right number of subject headline is important because some email programs cut off some characters from a lengthy headline.

It is advisable that your headline should contain 50 characters. But it doesn't still mean that 40 or 60 characters won't work. But for you to achieve the maximum result, 50 characters is the general rule of thumb.

Send As A Person, Not As A Brand
If you are observant you will notice that most of the big brands send out their emails as a person and not as a brand.

They are not stupid for doing that. They actually understand the effectiveness of sending emails as a person and not as a brand.

People want to get in touch with real people and not inanimate objects.

Email marketing is not dead; it is still one of the best marketing strategies out there with its results speaking for it.

Always strive to make your emails stand out because you are competing with a very busy inbox, full of work, marketing and promotional emails.

And once your emails stand out from others, your email open rate will skyrocket.

The Single Best Way to Start a Conversation with Any Prospect

5 Tips To Get Your Blog Read

You put a lot of time into writing your blog posts - heck, you spend a lot of time just figuring out what to write about - so you want to make sure your blog gets opened and read. Here are 5 tips to make sure your audience will want to read yours.https://ezinearticles.com/?5-Tips-To-Get-Your-Blog-Read&id=9941605

#1. Ignite the Spark.

It can take time to come up with a relevant topic (and "relevance" is key) so do your homework. Research what your audience wants to read about then make it interesting.

It can help to subscribe to similar blogs and create a "sample" file where you search for topic inspirations. That doesn't mean copying what they write (not cool)... but instead look for the spark that triggers an idea you can work with, especially one that you can create a unique twist to the subject matter or tie it in with something going on within your industry, your community, or perhaps a global trend.

#2. Do Not Sell!

Your blog is a place to give new insights. Share ideas. Inspire others. Educate. It is not a place to sell - that is the purpose of an advertorial.

There is nothing worse than reading a great article that has given you a plethora of new insights, only to discover half way through that the author has duped you and turned the content into a blatant advertisement. You no longer trust anything you just read and will probably never read anything from this author again.

#3. Write Well.

Yes, proof reading and editing are important. Read your article out loud - backwards, even - to ensure there are no mistakes, or least minimal typos.
• Bold your subheadings.
• Use bulleted points.
• Write short paragraphs.
• Keep sentences short.
• Include keywords so your blog will be found online.

And be creative! Paint a picture for your reader by using specific words to describe settings and characters. Instead of saying, "the building was very tall," tell the reader exactly how tall: "The building was ten stories high."

Eliminate weedy words, which waste space, such as just, very, really, some, certainly, etc.

#4. Give Your Article a Great Title!

Just imagine you've picked up your favourite magazine. The first thing you do is open it up to the index page and scan the titles. The title that jumps out at you first, is the article you'll read first - it has impact.

Make sure the title of your blog post jumps off the page - or off the screen - so it gets read first!

#5. You Don't Have To Be a Writer.

This may sound odd, but if you can talk you can write. Remember, you're sharing a story. But you may not have time in your schedule to write - so hire a ghostwriter! A good ghostwriter will write in your voice so it sounds like you've written it, it will say you've written in, and you will be gain expert status to help your business.

The key with writing articles is be known for your expertise... to be remembered when your prospect is finally ready to buy your product or service... and to help drive traffic to your Web site - so keep your blog active.

Easiest Way To Make Amazing Income Online Without Any Capital

Everyone needs to make money; and not just money but Amazing income. https://ezinearticles.com/?Easiest-Way-To-Make-Amazing-Income-Online-Without-Any-Capital&id=8566940

You are about to get the hidden formula to start generating amazing income from the internet without any investment, or if you don't have any product to sell or service to offer.

The key to making money without having an initial capital is Blogging and Online Publishing- it is a system whereby you write and publish content or articles online for the purpose of bringing traffic that will allow you make money. What you will need for this is explained in the following subjects and steps:

Online Presence/Web Space: A web space is needed for to make money. You will need an online presence if you have a good or service that can be sold or information to offer online. For online publishing you will need to have a blog- free or paid. You can get a good and free blog at Blogger.com. Create a blog on a trending niche or a topic you love or have passion for.

Content: Content is king! You will need content on your blog. You will need to know how to write good content or articles but if you don't know how to write, then you can buy articles or hire someone to write them for you, but since we are discussing how to make money without capital, you can get free articles on almost any topic on EzineArticles.com. Since this is an article directory where anyone can copy articles and use on their websites or publications, all you need to do is to make some editions to the articles so that they don't look the same way everywhere on the internet.

Monetization: Now these are the means of generating income from the blog you have created. Monetization means putting money-making opportunities, programs or systems in place to make money from your blog. You should apply for AdSense at Google.com/AdSense and after you have been admitted, generate and place AdSense codes on your blog. You should also become an affiliate to related products and put their links on your blog. You can get lots of products from ClickBank, Amazon, etc. If anyone clicks on the Google ads or purchases any product through your affiliate link, you will make money!

Traffic: Without traffic, you will never make any money. You will need to find a way to bring people to visit your blog each and every time. Of course, unique and quality content will bring that. Moreover, after you have created your blog, add your blog to Google.com/addurl. For traffic generation, write an article on related topic and submit to a free article directory with your blog address in your resource box. Create a Facebook page and Twitter handle for your blog concept, find and grow users and anytime you post new content on your blog; paste the link to the article on the social media pages so that it will show on the walls of people that have liked your page or followed you and entice people to read and even share it again. You can create your social media pages the same time you create your blog. Anytime you post new article on your blog, you should alert the online community by pinging with Pingomatic.com.

Once you have created your blog, you should begin publishing an article daily for two weeks before adding to Google.com/addurl and applying for Google AdSense. You may later decide to have a fixed number of articles and times to post them weekly. This will be depending on your blog niche and topic, if it is celebrity or gossip then your posts has to be timely and consistent. For others, a minimum of three per week should be okay.

If you start making money, you should invest in domain name (you can buy a domain name and root on blogger.com), paid web space, quality content, and paid traffic.

How I Generate 100+ Hot Leads for FREE Every Day (Sales Funnel Tutorial!)

Choosing A Good Name For Your Newsletter

You've chosen your niche. You have done some research and learned the easiest way to grow a list is by providing high quality information at set intervals to your prospects. You know you NEED to publish a newsletter in order to reach your target audience. But now you are stuck and can't decide what to name your newsletter.https://ezinearticles.com/?Choosing-A-Good-Name-For-Your-Newsletter&id=9543634

Since your newsletter's name will contribute to the decision as to whether or not someone will read and subscribe to it, it's important that you choose a good name right from the beginning. But how do you decide on a good name for your newsletter?

If you have done your research properly when first deciding on your niche, you know that people use keywords and keyword phrases to find information on the internet. So, the name of your newsletter should include your most important keyword or keyword phrase. You want people to look at your newsletter's name and to know instantly what it is about. For example, if your newsletter is about article marketing, a potential name would be something like 'Easy Article Marketing Tips'.

PLEASE NOTE: Always check that you can purchase a domain name that is exactly what you have named your newsletter as you will want a website or blog for your subscription form.

If you are trying to establish yourself as an expert in your niche, you might name your newsletter something like 'Email Marketing Tips by Donna Walsh'.

Or if you are trying to promote your brand name, you could decide on something like 'DWWD Newsletter' which is the name of my internet marketing newsletter where DWWD is my brand and stands for Donna Walsh's Website Development. I use this brand in the title of many websites I own. As soon as people see 'DWWD', they know it is something I have created. I have created a logo using my brand name and always include it on my websites even those not containing my brand in the domain name.

PLEASE NOTE: It may take some time before your brand is well known enough that people instantly recognize it as belonging to you. So unless you have decided on a brand that will accurately reflect your internet business in the long run, I suggest not using a brand in the name of your newsletter..

When you are trying to choose a name for your newsletter, write down as many ideas as you can think of. The more ideas you can come up, the easier it will be for you to decide on a good name.

You may want to brainstorm some ideas, get inspired by other people's newsletters, or even look at offline magazines' names. You can also ask your friends, associates, family members, online forums, or anyone else who might give you some good ideas.

You do not want to spend the time, effort, or money on a name for your newsletter that you will not be happy with in the future. So wait a day or two before deciding on a name. What sounds like a great name today may not sound as good tomorrow. An even better name may pop into your head if you think about it for a bit.

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The Impact of Online Social Communities on Your Business

When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other's energy and they like to bounce ideas off of each other (among other things).https://ezinearticles.com/?The-Impact-of-Online-Social-Communities-on-Your-Business&id=10029710

Being Engaged and Engaging Is Essential
You definitely need other people to succeed in business. In fact, without them, you will not have any business at all. You need them to eventually buy what you are selling. For that reason, online social communities work well for many things, including giving each other what the other wants and needs. You want your relationship to be mutually beneficial.

Whether you start an online social community or you join one that has already been established, your approach will be the same (minus some possible administrative responsibilities that you may have if you establish the community). It is important to remember that you are not in it by yourself no matter what. A community is a group of people who share one or more common interest.

Social media is the backbone of online social communities
Social communities are very important to the success of most businesses. It is a classic case of one hand washing the other. Businesses need online social communities to help them to fortify the social aspect of their institution. On the other hand, online social communities need businesses because they need to live and grow somewhere. Businesses can provide just such a forum and a platform for those online social communities to do just that. It is very important for you to remember that online social communities are not just for personal use. They are extremely beneficial to businesses as well.

From the marketing perspective, combining online social communities with business is truly a marriage made in Heaven. Those communities are the power behind successful marketing efforts on the part of the business. Some of the positive results that come out of that alliance are that the online social communities allow businesses to:

• Develop solid, enduring relationships and networks that are built on trust
• Bring people together who can share a mutually beneficial relationship
• Participate in active, successful engagement

A wide variety of online social communities
The online social communities that you choose for your brand/business will depend on the goals that you have in mind. Those goals will drive you to pursue certain groups and certain people. You certainly have a great deal of communities from which to choose. Your chosen communities can go a long way to satisfying your business' marketing needs.

Now that you understand how online social communities work (more or less), it is important for you to understand that engagement is an essential part of the successful functioning of those communities. You should keep in mind that even though the communities are social in nature, that doesn't mean that your business will not benefit from them in the ways that you want them to. In fact, there are many effective tools that you can leverage in order to get what you want out of your engagement in those communities. Interestingly, there may be aspects of your communities that are not obvious (or even apparent).

For example, if you are a member of a community that has 2,000 members, you may still find that only 50 of those members are actively engaged in discussions and other interactions. The truth is that not every member has a desire to be heard. Some people only have enough of an interest to listen and learn, which, of course, is okay too. However, you still need some people who are more vocal than that. Otherwise, nobody would be interacting about anything. You will want to encourage as many group members to participate in the discussions that occur but you don't really have too much control over it in the end. There are many different ways to engage other people in addition to leaving a comment or a thought-provoking question. You can put out a survey (with three to four questions) or run a contest with an incentive (a discount on your products and/or services, some sort of prize, etc).

Participating in online social communities doesn't happen by itself
Undoubtedly, you understand clearly that online social communities are about people. The platforms and forums that are used are helpful (you might even go out on a limb and say that they are essential) but they are still not as important as the members of the community. In fact, the choice of platform and forum are not nearly as important as the people. Many platforms/forums can be used by communities simultaneously. One added benefit to being a part of an online social community is that it gives you the support that you may need to embrace what your competition is doing and to gather some really valuable competitive intelligence.

Conclusion
The effectiveness of your online social communities depends, in large part, on the community members and their ability to act as effective resources. In turn, you (and each one of the members) will help each other to get what is needed and wanted. After all, you are all part of the same community (think of it as a family) and that is what families do. They help each other whenever it is needed. You can use your online social communities in many different ways, including discussing products and/or services and gaining valuable feedback, which will help you to bring your business to the next level.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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3 Simple Ways For Increasing Website Traffic

Increasing traffic to your website does not have to be done by a professional. This can be done by anyone who has a computer. When you get more traffic to your website you have more potential customers to show your products and services. https://ezinearticles.com/?3-Simple-Ways-For-Increasing-Website-Traffic&id=9855994

There are some easy methods to use that will contribute to acquiring more traffic for your site such as: utilizing search engines, choosing correct keywords, and having enough content to consistently direct traffic. These methods will slowly but surely draw more and more traffic to your website that will potentially make you more money.

Utilizing search engines can be a very significant way for your website to increase traffic. Building up a name in search engines will make it easier for people searching for whatever your website promotes to find it.

There is no point in having a website if no one can find it right?

So making sure your site is easily identifiable in major search engines like Google, Yahoo, and Bing will make it much easier to gain more viewers to your site. Increasing website traffic can be a rewarding experience financially.

Keywords are very important when you are looking to increase website traffic. Using strong highly used keywords and keyword phrases correctly can draw substantial traffic to your website. Keywords are words or a phrase of words that relates to the service or product you have on your site. These words represent exactly what the consumers are searching for. For example, if your website specializes in auto repair for Ford manufactured cars a keyword would be mustang repairs. The best keywords are very specific and unique. Providing highly used keywords makes your site easier to find in major search engines.

Providing original content is the most important task you can do to increase website traffic. With content you have keywords and more keywords. As mentioned before the more keywords you have that are being used the more people will find your website. Using blogs and articles to drive traffic is a popular method.

This provides continuous original content that is related and informative which draws regular consumers. Successful websites will have great content that provides information without boring the reader. If you are not a writer, it is a good idea to look into outsourcing for articles. There are plenty of writers for hire who know how to create great original content.

These three methods can increase traffic to your website extremely fast. With consistent work, you can have a website that draws hundreds of viewers a day in no time. Your job is to have the product and provide ways for customers to get it.

Without views there will be no sales so be sure to update content daily to have the potential to draw more and more traffic. Having the necessary information in creating keywords will be the best way for you and your business to flourish. Keywords are a very important part of online businesses, be sure to do your research.