How to Make Money Online Writing EBooks

I've been a writer for a long time and digital publishing (eBooks) is a way that I've earned a lot of my income. I publish webpage content, blog posts and eBooks. All three can be done easily and for free, if you know how to do it.https://ezinearticles.com/?How-to-Make-Money-Online-Writing-EBooks&id=10253645

Writing and publishing eBooks is a great way to earn money from your writing because you can write them on your computer then digitally publish them. This leaves you free to keep on writing more eBooks.

You can also earn money online selling other people's eBooks.

There are several ways to make money online, whether you have your own books to sell or not.

But without your own eBooks, you're not completely in control of what you're doing.

I've been an affiliate marketer for years and find it an easy and enjoyable way to earn money.

But because I'm selling eBooks that aren't mine, I have no control over them.

I was once promoting an affiliate product which was an eBook course on how to be persuasive.

I was happily marketing it to writers who lacked confidence and told them how this product could help them write more persuasive sales pages so they could sell more books.

Everything was going well with this course for a couple of years and I was making regular sales.

Then one day, when I was checking the links on my website, I discovered that the links to this product were broken.

I checked it out and guess what? The product had been withdrawn from the market and was no longer available.

How long it had been gone I didn't know, and I couldn't understand why because it was a consistent seller. But now it was gone and there was nothing I could do except remove all the material about it from my website.

That's why it's better to have your own eBooks to sell.

Write Your Own eBooks.

eBooks are great because they only need to be written once and they can be sold over and over, AND, the whole selling process can be automated so that customers buy and download your eBooks without you having to do anything - and you earn money from every sale automatically too.

And even if you've never written an eBook before it's still possible to write your own.

Where to Get Ideas

You can write a book on any subject that interests readers. You can even write a book about what you do online.

If you want more ideas you can browse your local library, magazines, blogs, or you can browse (on Amazon) similar books to the one you want to write to get more ideas of what to include in yours. Readers' reviews are a great source of information of what readers liked and (most importantly) what they didn't like about the book. It's surprising how many ideas you can get once you start browsing books online.

Some authors use their own websites as inspiration and re-write all their online content and expand their articles into eBook chapters.

Other eBook authors do it the other way around. They write their eBook and reduce each chapter to an article to put on their website to help promote it.

Selling Your eBook

Once your eBook is written and published you need to spend some time marketing it.

It's best to have a marketing plan before you write your book, because it saves time later and you can also pre-market it so that people are eager to buy it as soon as it's available.

And your eBooks don't have to be huge. Some authors earn money from writing only 20 to 30 pages and selling them as 99cent Kindle eBooks. And what they find is that as long as the book is packed with inspirational and useable information, or they've written an entrancing piece of fiction, readers love their eBooks so they keep buying more.

And if you can't write a book yourself you can always outline your chapters and hire a freelance writer to write it for you.

But whichever way you choose to do it, having your own eBooks to sell is a win-win.

You win because you make money automatically and your customers win because they buy a great eBook and have instant access to it.

So don't wait any longer.

Start writing and publishing great eBooks

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Amazing Instagram Promotion Tactics You Can Use To Get Real Results

In recent years, Instagram has come a long way from being merely a photo-sharing social channel to develop into an influential weapon of brand marketing and advertising.https://ezinearticles.com/?Amazing-Instagram-Promotion-Tactics-You-Can-Use-To-Get-Real-Results&id=10189318

Did you know that over 600 million Internet users are surfing the Instagram platform to seek out new products?

Instagram has leveled the playing field in today's neck-throat competitive world, and in diverse industry sectors, But driving real results is not a walk in the park; it requires us to draw up a strategic action plan to promote your business' Instagram page.

To the good fortune of many, here in this post, we've rounded up five proven Instagram branding tactics to turn tides in your favor. So, scroll down and have a look:-

Know Your Audience

It is an integral facet of a result-driven Instagram marketing strategy. You might be publishing creating captivating images with high-quality content, but aren't getting the results expected.

Ever wondered why?

Because you are not taking into account your target audience when curating an Instagram action plan.

Invest time & resources to identify your prospective audience- and figure out what their needs and expectations are.

Try the Instagram insight to gain valuable information-

• Impressions

• Reach

• Website Clicks

• Follower Activity

• Video Views

• Saves

Instagram also provides comprehensive demographic information. You can effortlessly determine from where the followers are coming, their age, and gender data.

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Use of Relevant Hashtags

Just like Twitter, Instagram is a hashtag-powered social platform. Here, hashtags let you categorize images and video content.

Not only you can discover the trending topics but also better reach out to your potential followers.

In a nutshell, if you wish more and more people find your content, then you must find the right hashtags.

Here, are the best hashtags practices you must enforce in 2019:-

• Don't Overdo the Use of Hashtags

• Avoid the Overused Tags

• Stay Clear of Spam, No Irrelevant Hashtags

Use All The Instagram Tools

Since its launch in the year 2010, Instagram as a platform has evolved significantly. There's a lot we can do over this social channel, right from beautify the photos, tracking the performance to staying on top of changes.

Get to know the Instagram filters, editing tools and effects

Instagram come with a suite of effective business tools to help you better understand the performance

Use the Insta-Smart

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The Entrepreneur's Beginner's Guide to Hashtags

How a Few Words Can Increase Social Media Engagement

I'm sure you've noticed there's no shortage of social media techniques and tips out there!https://ezinearticles.com/?The-Entrepreneurs-Beginners-Guide-to-Hashtags&id=10213861

But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users?

Those resources are important, but I notice that sometimes hashtags get forgotten about.

They're rarely mentioned in marketing articles, but they're such a great tool for building your brand, raising awareness around marketing campaigns and engaging/entertaining your audience.

How Do Hashtags Work?

If you're new to social media, I know it can seem overwhelming.

You may have seen these words with the # in front of them on social media platforms like Twitter, Instagram, Facebook, LinkedIn and Pinterest. (The hashtag actually got its start in 2007, when Twitter began using it to index keywords to make them more searchable.)

But what are these words supposed to do? Should you use them? Why are they seemingly random?

I've put together this guide to help you understand how to use hashtags (and what the heck they are!) so you can increase social media engagement and leads.

Think of hashtags as a way to categorize your content.

Ultimately, they help people find and share posts on a specific topic.

When you create your social media post, you take a word or words and put the pound sign (#) in front of it. If you use two words, don't put a space between them. Now, the phrase is clickable and searchable on the social media platform the user is on.

Choosing the Right Hashtags

When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.

I'll make this process easier for you. Here are 7 ways to start choosing the right hashtags:

1. Create them for events.

This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.

2. Tag famous people or big brands.

Take a look at what's trending on Twitter, and try and incorporate it into your posts; but only if it's relevant. People are going to know if you're trying to force it or be fake.

Some examples are big sporting events, record releases by musicians, holidays and popular books. If someone who's famous in your industry makes the news, you could use that tag in one of your posts.

3. Do your research.

Whether you are doing research on the latest news for an upcoming Canadian Federal election or hockey playoffs, you could do a hashtag search to find several posts on the subject.

Searching tags on social media platforms can be a perfect way to find new ideas and spy on your competition.

A great resource for searching popular hashtags is https://hashtagify.me/hashtag/tbt

4. Encourage sharing.

The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you're going to get.

You may remember the campaign #ShareACoke campaign. The company swapped out its iconic logo on 20-ounce bottles, replacing it with 250 of the most popular American names.

It was one of their most successful campaigns, leading to a 2% increase in soft-drink sales and lots of social media engagement as followers shared cans and bottles with their names on them.

5. Turn one tag into a campaign.

Many users "monitor" certain words, so focusing on one consistently can help you gain a following.

For instance, you could come up with a campaign with several posts around a specific product you offer, or a holiday promotion you're doing.

6. Find some weekly post themes.

This is a simple way to tie in a trending tag with your business.

Some common themes include #throwbackthursday, where people post anything from past vacation pics to high school graduation photos; and #wisdomwednesday, where they share their advice on all sorts of topics.

I use #MotivationMonday and #TuesdayTip on our Twitter, Facebook and Instagram channels and often mix in other popular hashtags for optimal exposure.

7. Use humour.

People love to share funny stuff with others, whether it's a trending meme or a relatable story. Here's a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.

By understanding which hashtags will resonate with your target audience, you can tap into a whole world of people looking for exactly what you're offering. So start brainstorming and researching how to add some fun and functional tags to your next post!

Need some hashtag help? We've created a whole social media division for entrepreneurs and small business owners who understand the importance of having a social media strategy but simply don't have the time to make it happen on their own. Let's connect.Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

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7 Important Facts That You Should Know About Online Marketing

When it comes to online marketing, everyone starts off thinking they know how to do it. But, the truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really isn't.https://ezinearticles.com/?7-Important-Facts-That-You-Should-Know-About-Online-Marketing&id=10284514

You still need to understand who your audience is, what your product or service is, and know how to explain to your audience why it will solve their problems and why you are the one to offer it.

The following mistakes can lead to problems with getting more business.

1. Not Sticking to One Brand

Don't try to recreate your brand for every social media network. Keep the same brand image, slightly changed up for each network's platform and features. You want your customers to know who you are, no matter where they connect with you.

2. Not Watching Your Competitors

You don't want to copy your competitors, but watching them will help you stay one step ahead of them. Be aware of what type of products and/or services your competition provides and be ready to do them one better.

3. Not Having a Goal

It's imperative that for each type of marketing you do, you have a goal in mind. Whether it's content marketing, pay-per-click marketing, or social media marketing, having a goal to reach will help you know whether or not you've accomplished your mission. Plus it will help you know how to move forward.

4. Not Having Diverse and Regular Content

It's no longer enough to simply put up 500-word blog posts and expect to get a loyal following. Today you need longer blog posts, video, podcasts, infographics, memes and more to ensure that you are reaching all parts of your audience.

5. Not Having an Email List

It's surprising how many business owners there are who don't realize the importance of building an email list for successful online marketing. But it's true; some people don't build an email list, and they should.

6. Not Having Well-Written Content

You can't just slap anything up and expect it to be successful when it comes to content marketing. You need original, unique content that speaks directly to your audience. In addition, you need curated content from other experts which you comment on.

7. Not Focusing on Benefits over Features

It's tempting to discuss all the features of your product or service instead of the benefits. All marketing messages, even on your "about us" page, need to be focused on your client and how your products or services benefit them. That can be difficult to wrap your brain around sometimes, but it is imperative in order to get more conversions.Every successful online entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Online Business Mistakes at https://jonallo.com/mistakes

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Top 4 Advantages of Using Social Media Sites

For today's business owners, social media sites have become primary sales and services platforms. If you have not tapped into these resources to grow your business, know that you are missing out on some great opportunities. In this article, we are going to take a look at some advantages of using social media websites to help you expand your business.https://ezinearticles.com/?Top-4-Advantages-of-Using-Social-Media-Sites&id=10260188

1. Demographics Research

All social media platforms have a great deal of information about their users. And the good thing is that plenty of this information is accessible to business owners via special tools like Facebook insights.

With these tools, you can get a better understanding of your demographics, their interests, needs and buying habits. So, you can create better marketing strategies and products.

2. Sales Leads

The primary goal of marketing campaigns is to help business drive sales. By publishing your business ads on these platforms, you can target your niche segments. As a matter of fact, this is the most effective technique as far as getting new customers is concerned.

Today, business owners or their representatives are members of groups on social media networks. This helps them develop credibility and get leads at the same time.

3. Customer Groups

Now, almost every business has a social media group or page for their old or potential customers. The idea is to give feedback, share ideas and achieve a deeper insight into what customers need.

If you want, you can also start private groups in order to offer exclusive deals and promotions. So, all you need to do is invite your returning customers to like or follow your page. This is another major advantage of these websites.

4. Social Proof

Typically, referrals are the best prospects you can get. Joining social media groups can make it easier for your customers to get the word out about your products or services. Aside from this, you can also allow your customers to rate your products or services on these sites. Getting 5-star reviews can do wonders for your business.

Positive reviews and testimonials are the main factors that play a great role in generating leads. In addition, many buyers ask for recommendations online before placing an order to buy something they need. If you have social media presence, your returning buyers will direct their friends to your page.

Some great Networking Platforms

Nowadays, there are many top social media sites. You can sign up on any of them to get started. Listed below are some of the top players in the field:

Facebook: Without any doubt, Facebook is the top network sites. The site allows you to create both personal and business profiles.

Twitter: This is another quite popular platform that allows you to create and post brief posts. You can post breaking news on Twitter, for instance.

Instagram: This platform is all about images and videos. You can use it to highlight your product styles and images, especially if you deal in clothing or electronic items.

Sharfly:

Sharfly is a good alternative to Facebook. However, it offers many new exciting features. For instance, it allows you to create a product store without charging your any fees. Plus, it has a reputation system based on likes and dislikes. So, it's a great social media site.

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Facebook Page Posts 04 - Media

In the earliest days of online life, the world was limited to text-only interactions. But the pace of technological advancement has been amazing these last 30 years. Now, many of us hold computers in the palm of our hands that are vastly superior to those early desk top units that squealed and screamed when connecting with another computer over a landline.https://ezinearticles.com/?Facebook-Page-Posts-04---Media&id=10268716

It was only a few years ago that watching a video online was frustrating, and posting a 30-second video required a thick manual, a ritual sacrifice, and the luck of the gods. Well... almost.

According to several studies, a plain text post now receives the least attention. In order for a post to grab eyeballs, at minimum it should have a picture attached. (A post no longer has to include text - it could be just a still picture, or even just a video clip, but we'll get there in a few minutes.) This is why you might see a post on Facebook about almost any subject, and attached will be a picture of a pet, or a sunset, or a tree - something totally unrelated to the subject of the message. If you can get a person to stop and look at your picture, there's a chance they'll also read the text of your post.

The picture you add to your post doesn't have to be a photograph. It can be a graphic - clipart, perhaps - with or without text in the image itself. It could also be all text, stylized in one or more interesting typefaces; you'll often see those created for quotes. Whatever type of image you attach, try to make it directly related to your post. If you announce that your business now sells blue widgets, post a picture of a blue widget. Now taking appointments for plumbing visits? Show your workers in their best uniforms smiling as they step from a truck with your company's logo on the side.

In between the still picture and a full-motion video is the "animated picture" - often a GIF (graphic interchange format) format image. These are still pictures arranged into "loops" a few seconds long, where the subject is often funny and/or shocking. The use of GIFs has changed drastically over the last few years, and I could write a whole dissertation on their use in personal posts. For now, we'll just say that Facebook considers GIFs a category of still picture, and they're attached the same way.

As I said a few minutes ago, your posts no longer need to include any text. If you've got what I call a self-contained image - with a picture, some explanatory text, and connection information - then post that by itself. FB also allows you to upload video clips, and the same goes for video posts. If you've got raw footage you've shot with your phone, you'll probably want to add text explaining the context of the video, and adding any commentary you think necessary. Of you can post a fully-produced video, complete with an intro, closing credits, and mood music. Producing video clips for your business is a completely different subject. I tackle that in another series of articles.

The one type of medium that FB does not currently allow in posts is stand-alone audio. So if you've got an audio podcast, or an audio recording of a book or article you've written, you'll have to produce it into a video clip in order to upload it. Again, the specifics of this are beyond the scope of this article, but the "video" can be as simple as a single still picture (or multiple pix chained together) taking up the image track, while the audio track plays. You can find these type of videos on YouTube, often created by home enthusiasts for songs where there's no video recording of the artist.

Currently, the maximum file size for a video uploaded to Facebook is 1.75GB, which at HD format is a run-time of around 45 minutes. However, you should keep video posts as short as possible. You're pushing it with videos longer than 30 seconds. Only people who are surfing FB to relieve boredom will watch videos longer than a minute, and you'd better have completely unique content that people feel will change their lives if you post a video with a run-time over 5 minutes.

Regardless of the media you use, any post you make on Facebook or elsewhere should have a specific intent - a set goal you want to accomplish. The message should be crafted using the principles of immediacy and scarcity when appropriate. Any time your post attempts to sell, or you ask a question, give the reader the contact info or link needed. In almost all posts, you should tell the reader exactly what you expect them to do once they've read the post, and give them any tools they need to do that.

11 best business post types, worst to best

11) Text-only post - long

10) Text-only post - under 25 words

9) Text post with unrelated still picture

8) Audio post with still picture

7) Text post with related still picture

6) Text post with self-contained image

5) Self-contained image, no text

4) Text post with raw video clip

3) Long (5+ min) fully-produced video clip

2) Medium (around 1 min) fully-produced video clip

1) Short (30 seconds) fully-produced video clip

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How To Become An Email Marketing Expert

One of the best things that you can ever do for your online business is becoming an email marketing expert. By learning how to master email marketing, you give yourself an advantage that others only wish that they could have. As an email marketing expert, you give yourself the chance to achieve predictable results. You'll be able to rely on your numbers and estimate how much money you're going to make each month.https://ezinearticles.com/?How-To-Become-An-Email-Marketing-Expert&id=10276168

Some people tend to believe that email marketing is on the decline but I TOTALLY disagree. I believe this because I practice email marketing everyday, and believe that I am an email marketing expert myself. The first thing on my marketing task list everyday is to implement an email marketing strategy that will boost my conversions, boost my click through rates, and boost my leads to sales ratio. This is how I'm able to scale in my business each month.

So what kinds of things should you be doing and know how to do to propel your email marketing results right away? I want to give you a few tips on what you should be doing so that your overall online marketing efforts are balanced by the results that your email strategy is doing. Because once you master the email side of things, everything else in your business becomes a lot easier. Here's one thing you can start doing to become an email marketing expert in a short period of time:

1) Track your link clicks

In most email autoresponder programs (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc), you will have the opportunity to view how many people on your list clicked on the link(s) in your emails. All you have to do is simply make the decision to turn this option on or off. It's that simple. And you want to do this because it makes a huge difference in email sequencing.

You don't want to send out emails blindly without knowing what kinds of results you're getting. Let's say for instance that you're getting 100 leads per day onto your mailing list, and it takes you an average of 10 emails to get a sale - when they're spaced out 3 days apart. Here's what you want to recognize, because it could alter the amount of profits that you make exponentially.

Regardless of how far apart you're spacing each email out, if in the 5th email you send you realize from the numbers that 4% of your 100 new leads are unsubscribing in that email, but in all of the rest of the emails you're getting click through rates such as 30% and you're getting sales... this should be a clear indication that the email needs to be revised - or totally removed altogether.

By changing or removing that 1 single email, you could save yourself 4 leads - that could continue to stay on your list and even purchase from you in the future. And depending on your product price, and your cost per lead, this could be the difference between a lot of revenue for you - or mediocre to NO revenue for you at all. So as an email marketing expert, this is one of the things that you need to spot and take notice of so that you can make as much money as possible. Here's another way to become an email expert in no time at all:

2) Only mail to good and qualified leads

Some people believe that all leads are good. You will find that some people generate leads in any way that they can so that they can feel good about themselves, and post pictures of their large lists in forums and Facebook groups. This is not a good idea. Only generate and put people on your email list who are interested in what you have to offer - or who have purchased something that is really close to what you have to offer.

I know some people who love the idea of solo ads. Solo ad marketing is when someone has an email list, and they allow people to mail to their list for a fixed price. Then once the mailing is over, they allow somebody else to mail to their deadbeat list in all in attempts to con them on the idea that their list is golden and supreme. This is not at all true. You should never attempt solo ad marketing.

As an email marketing expert, the best kinds of leads to mail to are leads that you generate yourself. You typically do this via some form of display or pay per click (PPC) advertising, joint venture, viral marketing, or referral marketing campaign that you implement. But with solo ad marketing, how do you know how the leads where generated? Are you going by what the list owner has told you?

You don't know this person. They could have bought a 100,000 email lead database from some bulk lead company for $10, and are charging you $80 for every 100 leads that they send your message to. Not only do they scam you and you get no results in the form of income, but you could also get your website blacklisted. An email marketing expert would know this and would stay away from this form of marketing - because they know it's a waste of time and money.

To truly succeed online email marketing is essential, so becoming an expert is a necessity. Never rely on list brokers or buy email lists from someone. Generate leads from people who have sought YOU out, and know your conversion rates. When you have leads coming in from paid advertising and free marketing, you'll lower your cost to get each lead, and you'll be in control of what happens in your business.

Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email marketing expert starting today.

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8 Step Guide To Writing An Epic Blog

When it comes right down to it, what you want from your blog post is to be memorable. You want it to help people on such a level that your readers simply can't help but take the action you recommend.https://ezinearticles.com/?8-Step-Guide-To-Writing-An-Epic-Blog&id=10271785

A great piece of content cannot be created by just winging it. Use the following formula below to polish your creation so that it is as good as it possibly can be when you hit publish.

1. Brainstorm

Before you can publish any kind of content online, awesome or horrible, you need to have a topic! Remember the more innovative, unique, challenging or valuable your blog topic is, the better it will perform.

2. Rough Outline

Sketch together a rough outline. If you don't usually use outlines, don't worry, this can be very rough and "by the seat of your pants". Any blog post that provides incredibel value is going to have a lot of individual pieces, and this is where your outline helps.

3. Fill Outline Sections with Ideas

Now make a rough outline for each section of your rough outline. In other words, jot down some ideas, data, problems, solutions, subsections and information that will fill each section of your outline. Again, don't worry about grammar or structure here. This is just to give you some direction when you create your first draft. Speaking of which, now it is time for your...

4... First Draft

Take all the information contained in your rough outline and write the first draft of your post.

5. Format

Add bullet points, lists, bold and underlined text, italics, graphics and videos Break up your text, and make it easy to read.

6. Edit, And Write Your 2nd Draft

Only do this after walking away from your project for at least 24 hours. You'll be amazed at the errors and opportunities you will find.

7. Read Out Loud, and Ask for Help

This is a professional copywriter's trick that works wonders for your copy. Read your post out loud. You will find problems with the flow of your content that are not always revealed when you read it silently. Also, get a friend or family member to read the post, and ask them for their honest input.

8. Final Edit and Rewrite, Then Publish

Make a final edit. Take out every word or sentence that doesn't belong or doesn't sound right. Perform your final rewrite, then click publish.

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Get To Know Your Blog Audience By What They Don't Tell You

You have heard people say before, "If you don't tell me how I can help you, how can I help you?"

To some extent that is certainly true. If you see a man crying and he is holding two pieces of bread, one covered with jelly, how do you know what's wrong? When you ask him, he tells you he has no peanut butter. Now you know how to help this poor man.https://ezinearticles.com/?Get-To-Know-Your-Blog-Audience-By-What-They-Dont-Tell-You&id=10280932

Sometimes though, what your blog audience does not tell you is more important than what they are communicating.

What's Aren't They Telling You?

Let's say you are in the weight loss market. You have a list, and when you survey that list the number one request is to lose 25 pounds in 3 months.

You go to work, writing blog posts and creating information products that help your audience do exactly that. Then something strange happens. You don't make any sales. What happened?

The Big Why

The important thing here is exactly what your audience is NOT telling you... the "BIG WHY" behind their motivation to lose weight. A woman may realize that her wedding day is just around the corner. She knows this is a once-in-a-lifetime event (hopefully), and wants to look her best so the pictures taken be perfect in every way.

You may think it is that person's fault for not telling you her intimate reason for wanting to lose weight. That is incorrect. You are the person they came to for help. You didn't ask deep enough questions to get around to the real reason weight loss was desired.

Dig Deep

Ask your audience deeper questions. Don't just ask them if they want to lose weight, ask them why, keep digging down to the core emotional need.

When you satisfy this deep desire for change, rather than what is expressed as a surface desire, you have a customer for life.

Share Your 'Why'

Share with your audience the "why" that you do what you do. Your one-of-a-kind, personal story and approach will help you appeal to an audience that you enjoy dealing with, and those people will reward you with business success.

Create An Audience Profile

You must know the audience you're going after very well. This means taking the time to create an audience profile, which leads to an avatar, a clear picture that is the embodiment of your perfect prospect.

Your blog should make you unique and different from your competition. When you do this, your chances of success running an online blog will increase dramatically.

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SEO Strategies Everyone Can Use to Improve Their Website's Rankings

Without SEO, search engines will not be able to direct visitors towards your site and this may affect your online business in a negative way. You need both On-site and Off-site SEO if you want to have more encouraging results.https://ezinearticles.com/?SEO-Strategies-Everyone-Can-Use-to-Improve-Their-Websites-Rankings&id=10240631

Start your SEO campaign right away

Better start your SEO campaign and avoid delaying it. If you not begin right away, competition could go ahead of you, letting it become more difficult to exceed them.

Study your competition

Know more about your competition. Study the keywords they use that appear on the first page then include the proper keywords in your site.

Discover the particularities

No two websites are the same. A particular SEO strategy that works for an online business may not necessarily work for you. There are a lot of variables that you need to take into consideration.

Devote time and effort

You do not have to spend too much money on SEO. You can also come up with a great outcome despite your small budget as long as you exert effort and devote time in creating relevant content and building more links.

Have patience

Do not expect immediate SEO results. It usually takes weeks or several months for your site to get noticed and ranked on search engines. If your website is just new, you need a lot of patience. It takes time to gain recognition as an expert and gain the trust of visitors. When these two features are not present, do not expect your site to have a ranking higher than those that are more established.

Update constantly

Never think that your website is already complete. You need to constantly update your site if you aim to draw in more visitors and businesses as well as rank higher in search engines. Also try other SEO strategies to stay updated with the continuous changes in search engines' criteria for ranking sites.

Use Webmaster Tools

You no longer need to submit your site to search engines like before. Whenever you create a new website or webpage, recent developments make it possible not to need new information. Google offers Webmaster Guidelines and Help Videos to assist online users like you.

Avoid penalties

If you want your site to rank high on Google Search Engine, do what is necessary to avoid getting any penalties. Such penalties may take its toll on your site and you may not receive visitors for quite some time. You should take full responsibility when it comes to your SEO strategy. This means that you should be aware of the things you need to do and avoid. Once, you get a penalty from search engines, it is final.

Use Google Analytics

Install Google Analytics and use it to observe the number of visitors drawn to your site, the keywords they use to locate you and the pages they visit.

Find alternative traffic sources

Search for more ways to gain more visitors. Google is a great source of traffic but it is not practical to totally depend on it. Get a Google+ Page to help win the trust of Google and improve your site's ranking for keywords.I

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What Does a SEO Company Actually Do for Your Website?

Businesses should outsource their SEO jobs to focus more on their business for surviving in today's competitive world. SEO, meaning search engine optimization, is the technique of making a website, blog or video to be ranked higher in results shown by various search engines.https://ezinearticles.com/?What-Does-a-SEO-Company-Actually-Do-for-Your-Website?&id=10243454

The idea is to ensure that your website attracts more than average number of visitors. Coming in the good books of search engines faster than your competitors is vital for any business to be successful. That's where the role of an SEO specialist comes into play. Experienced SEO professionals can help improving the online presence of businesses.

Services provided by SEO professionals

Acquiring SEO skills is not everybody's cup of tea. That is the reason that makes it worthwhile for businesses to outsource their SEO jobs to a professional company providing SEO services. SEO services include:

• Wide-ranging research for keywords
• Copywriting, keeping in mind SEO techniques
• Promotions through emails and PPC
• E-commerce
• Link building
• Article submission
• Content writing for blogs
• Press releases
• Optimizing website for marketing through social media
• Local SEO

SEO campaigns dome efficiently

SEO providers know how to coordinate the above facets in line with the requirements of the client in a gainful manner. Professional companies offering SEO services employ skilled, goal oriented and experienced people, specializing on different aspects of search engine optimization and capable of undertaking projects in a planned manner.

The job of SEO professionals is becoming more and more challenging due advancement of algorithm by search engines, particularly the bigger ones like Bing and Google. Penguin, the most modern and now notorious algorithm revision from Google, has caused a number of renowned web pages, providing varied and helpful information from various fields lose much of their visibility on search engines.

Strategic SEO Techniques

Competent SEO companies are prepared to meet the challenges posed by unexpected changes as a result of modernization carried by search engines. Traffic to website is most likely to get reduced if its ranking becomes low. SEO specialists work hard to avoid this situation as reduced visibility of website can adversely affect any business. Providers of SEO services mix together various proven techniques that keep the website unaffected by sudden surprises from Google.

Focused SEO Solutions

Providers of SEO services can ensure that consumers visiting a website are prompted to perform the call to action, meaning fill in a given form, sign up a newsletter or buy the offered products or services. Generally, an analysis is carried for all visitors exiting the site without placing any order for any product or service.

The target for most providers of SEO service providers is to reduce the bounce rate of website. This is mostly taken care of by offering visitors an easy to understand content, security symbols for shopping cart and options for social sharing.

Viral marketing focuses on creating a viral content which is appealing and tactically positioned in many social media channels. It facilitates a brand to get popular quite fast and presents a product or service to targeted audience.

Wrapping up

Outsourcing your SEO jobs to skilled and reliable professionals gives you the assurance that your SEO requirements are taken care of by competent people, while allowing you to focus on other aspects of business and thus save your resources.

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Follow These 5 Top Content Marketing Strategies, Generate More Leads!

Digital Marketing experts employ many path-breaking strategies to generate leads and improve business. While some of them are paid ones, some of them aren't.
Many industry experts claim that paid marketing fetches better results and is faster as well.https://ezinearticles.com/?Follow-These-5-Top-Content-Marketing-Strategies,-Generate-More-Leads!&id=10247831

Is it true?

No!

Free Digital Marketing strategies--if followed rightly--can fetch better results and generate higher leads.

For example, let's take the case of Content Marketing!

It's 3 times more effective, vis-à-vis paid search. It's far less costly as well. Besides, you don't have to proffer freebies and discount codes for e-mail and other important details of your prospects & visitors. In addition, it's easy to start, and much more popular with clients.

No wonder, as high as 88% of the B2B marketers rely on the Content Marketing tool even while as high as 96% of the first-time visitors don't buy your products, or use your services straightway, without, at first, checking-out competition, and discovering which brands suit them the most.

Now the important question: what exactly Content Marketing is?

It's a kind of marketing that requires you to generate and share valued, appropriate, and consistent online content, through videos, webinars, blogs, social media posts, and infographics. Though these don't openly promote a brand, these DO--in many cases--arouse interest in your products and/or services.

The goal behind Content Marketing remains to entice and retain a clearly defined readers - and, eventually, to spur gainful customer action.

Content Marketing: What strategies to follow for lead generation?

Follow these 5 proven strategies for a highly effective lead generation exercise:

1. Build social reputation: Publish long and well researched content to emerge as an industry leader, and enjoy a good reputation in your niche. Posting and sharing bigger, braver and bolder content will help you win trust and draw potential customers and niche audiences towards your brand. To build and grow your social reputation, take the help of the different popular social media platforms, including LinkedIn and Facebook. Social media will help you locate your community, promote better relationships, and build a society you may trust. Going social will also make your brand become more personal and powerful.

2. Publish appropriate and right content: With right pages, carrying relevant right content, you can target the right audiences and prospects, and motivate them to share their personal details, including e-mail and phone numbers.
3. Provide useful content in exchange for vital statistics: Carry in-depth and appropriate content but don't reveal complete content, if your readers are unwilling to provide their e-mail ids or phone numbers. For this, though, you will have to publish highly engaging and effective content. If your content isn't interesting or useful enough, your readers won't read it further, and not share the data either which you could be seeking for lead generation.
4. Connect with your readers on an emotional level: Trigger your readers' and prospects' emotions, through engaging content, and the right timing. If you manage to do so, they will do what you may want them to do, and respond to your Call to Action (CTA).
5. Get them to speak: Inspire your readers and prospects to like and share your pages, and post comments on them as well. When your targeted groups get involved--through shares, likes and comments--your posts will not only become viral, you will also get useful data. You will learn about their age brackets, social & economic backgrounds, expenditure, etc.

Summing-up, follow these 5 most important Content Marketing Strategies, and generate more business leads online!

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How to Work Online From Your Own Home Office and Keep the Costs Down and Work Ethic Up!

Working online is a fantastic way to not only be self-employed and achieve financial independence, but also to enjoy the freedom of being able to work from wherever you want, to set your own hours and to pursue something that interests you as your career. In short, if you can work online you'll likely find that you naturally improve every aspect of your lifestyle.https://ezinearticles.com/?How-to-Work-Online-From-Your-Own-Home-Office-and-Keep-the-Costs-Down-and-Work-Ethic-Up!&id=10275634

And what you might not also have realized is the sheer amount of money saved when you work from home. Think about it: you'll no longer have to pay to commute to work which might mean saving hundreds a month on rail transport, or perhaps a similar amount on parking. You'll also have to spend less money on eating out and you'll get an extra two hours or more of your day to yourself because you won't have to travel... it's glorious.

But while there are lots of benefits to working on the web and having a home office, it's also important to consider that there can be some downsides too. This is a very unique and unusual lifestyle when compared to what most of us are used to and it's actually very different to adapt to for many people in the early stages. So let's look at how you go about working out of a home office while keeping costs down.

Stocking Your Office

The problem that many people make to begin with is that their home office is not really a home office. At least that is to say that they don't treat it like a genuine home office. Rather than kitting this space out with the correct professional grade furniture and technology, many people will simply keep the furniture they already have in there and essentially they'll be working out of a home study or the like. This might be a nice space, but it is not going to be as conducive to work as a real home office.

Unfortunately though, many people just don't want to stock out their home office because it can feel like a waste of money. Essentially, if you are working from home to save yourself cash, then spending more money on that property in order to add furniture can seem a little counter-intuitive.

A solution is to invest in second hand furniture, or refurbished furniture. This way, you can stock out your office with much better quality products, without breaking the bank!

Supplies

You might find you also need a number of different supplies for your home office - things like paper and pens for instance. The trick here is once again to treat your office like a real office and to buy in bulk. That means a bigger upfront expense, but the result is that you'll never run out of the things you need, and you'll be able to make big savings. You can even try buying from wholesalers and manufacturers using sites like Alibaba!

Bills

Finally, remember that you may be able to write off your bills as an expense. That means things like electricity, internet, and more. You can also often find deals for businesses

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Should I Do Facebook Live?

Creating a loyal fanbase on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all except the youngest demographic, the 18- to 24-year-olds commonly referred to by marketers as "Generation Z." But even 49% of Generation Z use Facebook.https://ezinearticles.com/?Should-I-Do-Facebook-Live?&id=10228337

Why Facebook Live?

Facebook is pushing video more than ever before, setting themselves up in direct competition with YouTube. But what if you offer a live video, and no one comes? Well, you can record and save the video so that those who missed it can view it any time they wish. But it is much more exciting to have fans who attend and interact with you.

Create Great Content

All your content should be based on the needs of your target audience. Any live videos you plan should be about topics they care about.

Offer to Answer Questions

Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel they "know" you and that you are a genuine person.

Schedule Regular Videos

Don't just try it once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join live, or view the recording when it is over. If the video does not turn out well, feel free to delete it, or re-record it to improve the quality of the presentation or the technical aspects.

Make Your Videos Visually Interesting

Start with a striking image related to your talk. Dress nicely in something cheerful but not heavily patterned. Move around sometimes. Consider using a backdrop such as a whiteboard or easel with a pad with notes on it. Pay attention to lighting.

Shoot High Quality Video and Sound

Check the lighting and sound quality. Invest in a good quality wearable microphone. Speak clearly. All your points about the topic you have chosen to speak about should be heard easily. You will probably be nervous, but try not to rush.

Be Yourself

On social media, people follow people in their niche whom they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business.

Introduce the Topic

State what you will be speaking about and why it is important. Tell them you will be discussing five main points. Also tell them you will give the information first, and then they can ask questions in the comments section at the end. This will ensure you are not distracted while speaking and won't miss any important questions coming in.

Try Different Formats

Go solo for a few videos, then invite a guest speaker to help you, or interview someone relevant to your niche. This will keep your fans eager to see what you are up to next.