How To Connect With Big Names On LinkedIn To Boost Your Business

Boosting your business can be done in many different ways on social media, from advertising to joining groups and contributing, and from targeting a specific audience to trying to catch some big names. https://ezinearticles.com/?How-To-Connect-With-Big-Names-On-LinkedIn-To-Boost-Your-Business&id=10201837

Here are some of the things that you should bear in mind when trying to link with big names on LinkedIn.

Build Up a Base For Your Business First

You can't join LinkedIn on behalf of your business and instantly start trying to connect with the big names and famous people. You can try, but you're unlikely to get very far, and LinkedIn may even try to stop you from connecting with anybody else.

You should spend at least the first few weeks and months building up a supporter and customer base from regular members of the public and other LinkedIn users. The more your brand is recognized, the more likely you are to be successful with the big names.

Find People With Common Interests

You can try to target whoever you like on LinkedIn, but remember that those most likely to reply and engage with you are those which already have an interest in your industry or niche.

For example, if your business relates to new ways of dealing with waste and pollution, look out for big name activists or politicians which have been heavily involved in these issues.

If you can't find anything in common with somebody on LinkedIn, ask yourself what the value in connecting with them is really going to be. By finding the common interests, you will be able to appeal to them more effectively, increasing the chance of a meaningful connection and future contact.

Take The Time To Make It Personal

It's a well-known fact among those who regularly correspond with big names that if you don't make it personal, it's unlikely that you will get a reply. If you haven't bothered to put any extra effort into writing to them, why should they be bothered to reply and get involved with your ask?

Take a few minutes to research the person beforehand. This enables you to include a couple of relevant details which would be of interest to them or act as a memorable reminder of who you are.

You should also remember or be aware that famous people and well-known industry leaders on LinkedIn receive hundreds of requests to connect, and only connect with completely new requests when they can see a real benefit or something or someone that really interests them.

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Are You Stressed Over What Other Bloggers Are Doing?

Are you constantly comparing your blog to the competition? Do you give yourself a pat on the back because you think you are doing something better than your competitors? Alternately, do you get frustrated, and chastise yourself, for not implementing some successful strategy that another blogger is using? https://ezinearticles.com/?Are-You-Stressed-Over-What-Other-Bloggers-Are-Doing?&id=10204453

If you are "freaking out" about what other bloggers are doing... Stop It!

Mental Stress

Mental stress causes inflammation which can lead to serious physical problems. You probably have enough stress in your life already. The world we live in is constantly hectic, and you never have enough time in your day to do everything that is scheduled. On top of this, new problems arise which add to your workload, meaning even more stress.

This means there is no reason for you to create additional stress which is unnecessary, unhealthy, and based upon something you have no control over.

You can only control your own actions. That means if you are stressing out over what another blogger is doing, you are really upset about something that you either have or have not done.

Think Smart

In many cases, this means using automated blogging software, editorial calendars, freelancers and other smart blogging tools is all you need to do. This makes you more productive, doing more in less time. Rather than creating stress over other bloggers, this reduces the stress in your life.

You should also realize that, in many cases, some blogs have more financial capital to spend than you do. You can't fight a marketing budget that is bigger than yours. Make a plan, do what you can do, and do it consistently.

Shiny Object Syndrome

Another great reason for not worrying about what other bloggers are doing has to do with a marketing term called "shiny object syndrome". That indicates a lack of focus on a marketer's part. From a fear of missing out on the "next big thing", a blogger diligently watches what other bloggers do, instantly reacting to every "shiny object" they see.

This means that when they see a new marketing strategy, piece of blogging software, or source of added revenue on a competitor's blog, they instantly go chasing that shiny object, hoping that it will be the Holy Grail that delivers the results they have not yet achieved. Rather than keeping consistent and focused, they are constantly jumping from one strategy to the next, and their blog suffers.

What Next?

Should you check your competition frequently for good ideas and strategies? You definitely should. However, you don't need to get stressed out when they are doing something differently from you. Make a plan, stick to your plan, be relevant, publish better quality content than anyone else, and your competitors will be worrying about what you are doing, rather than the other way around.

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Top Tips for Video Marketing

Video marketing is going beyond just a fad that some people do and is quickly becoming an essential aspect of digital marketing strategies. Since more businesses are using video, the expectation of quality, and the need to create a piece that will capture the attention of viewers, for the right reasons, is more important than ever before. The competition for your attention is fierce - marketers know that they have only seconds to get you and keep you on their video, with most reports indicating that the average is 10 seconds.https://ezinearticles.com/?Top-Tips-for-Video-Marketing&id=9939562

That's it. 10 seconds is all you get for a viewer to decide whether they want to spend more time on your video or keep scrolling. Not a lot of time is it?

We've pulled together some of our top tips to help you get started with video marketing:
1. Start with a script - now we don't mean a script that your read off making your delivery stiff and uncomfortable, we mean have an idea of what you want to talk about and how its going to flow. If you're showing products, make sure they're within reach. Check your lighting and eliminate background noise (I even put a note on my door that alerts everyone that I'm recording).

2. Observe your own viewing habits, what captures your attention? Do a peer review of videos in line with your business - what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could they have done better?

3. The first introduction to your video that your prospect will see is your thumbnail, so make it visually appealing and include text.

4. Even before your thumbnail is how they found you in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.

5. Your video, although short, should have structure, start with create a story as a part of your video to keep your prospects engaged. Think of your video like a funnel, drawing your prospect further in.

6. A pitch is inevitable, but don't make that the intent of the video, give your prospects a tip that they can use right away.

7. Always include a call to action - this can be subtle in your video, but also in your description.

8. Don't make it your goal to go viral, make it your goal to provide informational content.

9. Keep it fun, but not too edgy (unless that's your market), if you are going to go viral, you don't want to go viral for the wrong reasons.

10. Don't be afraid to include subtitles for those who watch without sound. Many people who are at work, or scrolling through their feed without headphones, will typically watch but not listen to videos.

And one bonus tip: Video marketing takes time - more time than you realize! Invest in editing software, and expect that you'll be spending a few hours editing, creating the thumbnail, and perfecting the description.

We'd love the hear your video marketing challenges - have you embraced it? What's holding you back?

We help business owners find more time.

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4 Tips For Brainstorming Blog Post Ideas

If you're running a blog, coming up with fresh ideas month after month isn't always easy. When you first start out, you may have hundreds of ideas that you can get to work on, but these will eventually run out and you'll have to think of more.https://ezinearticles.com/?4-Tips-For-Brainstorming-Blog-Post-Ideas&id=10202521

Constantly having a bank of ideas is great for your blogging productivity, so you're never left wondering what to write. Here are a few tips to get you going.

1. Ask Other People

Ask your friends, your family, or your current blog subscribers. You can get talking to anybody about the blog you're running and see what they have to say. Or just see what comes up in conversation when you talk about your niche topic. Even if you don't use their exact ideas, it's a good way to pick up some new thoughts and concepts.

2. Create a Big List

Sit down and create a huge list of everything you can possibly think of that relates to your blog. For example, if you're running a blog on furniture, you can write about decorating many different venues, such as wedding halls and churches, family homes and retirement homes, businesses and offices, shops and stores and everything in between. You can write about furnishing a place for the first time or buying new items.

Give your readers ideas about how to do things, when to do things and what they can buy to do certain things. And don't forget to start with the very basics, too. Even things that sound simple to you might be useful for readers who are complete beginners to your niche.

3. Read Other Blogs

You should never copy content from other blogs, but it's a great way to get some more ideas. General ideas can't be copyrighted, so unless you're taking something word for word or using somebody else's photographs, you don't need to give anybody credit.

You might not only get ideas about what to write about, but you could pick up some tips about how to structure your posts, how to make them more friendly or how to design the page to make it easier to read.

4. Use Books and Magazines

Books and magazines are great sources of blog post ideas. As with the previous tip, make sure you don't copy anything - simply use the books and magazines as inspiration. Sometimes all it takes is scanning a table of content to get the juices flowing. Magazines are also great for figuring out what's popular right now in your niche.